Let’s not beat around the bush here – if your site is struggling to bring in over 100 visitors a day you NEED to hit up a few social media sites.
In this article we will be looking at what social media sites are best for business and what are best suited to each sector…
Let’s Get Social!
I have to be honest here – I’m not what you’d call an outwardly social person!
Not a good start to this article is it…but bare with me. I do use social sites frequently but I’ not what you’d call an active participant – I’m selfish in my usage!
But that’s fine though – that’s what we are here for and that’s why you are reading this article. Social sites can bring in a tidal wave of traffic to your business if used frequently enough and if used correctly.
Let’s take a look at the most useful ones…
Oh this is pretty much a love/hate relationship for me but there’s not getting away from the fact that Twitter works for business.
It’s the second most recognized social platform out there and it’s search bar is used CONSTANTLY by like-minded individuals. The cool thing about Twitter is that it’s members use the platform more than other members use their chosen platform – people are logging in constantly!
I also find that Twitter members LOVE to follow certain brands that they are interested in – Twitter is a great place for them to stay up to date with these brands.
If you have any sort of offers, education or prizes to give away relating to your business then Twitter is a great place to be. I wouldn’t recommend pushing any products in people’s faces but I WOULD recommend pushing special deals and reductions in people’s faces!
Images – Recently Twitter has decided to allow posters to include inline images with their tweets. This is a pretty powerful weapon that increases engagement and sales – make use of it!
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I should really have started off the article with this choice but I like to do things a little different when I can 🙂
Facebook is ‘the daddy’ of social media sites with 1.19 billion worldwide users – how many people do you know that don’t have a Facebook account?
But Facebook isn’t just for lame pictures of your baby or cat – Facebook can REALLY rock your business to! It has the most evenly-distributed demographics of any social platform out there so you have quite an audience.
Facebook shouldn’t really be considered a place to make sales in my humble opinion – it’s a place to create brand awareness:
- Always include an image with every post you make on Facebook as research shows that these posts will generate over 100% more engagement than the lazy text posts ( these text posts just disappear into the sea of an individual’s timeline! )
- I wouldn’t really recommend long posts on Facebook as people tend to turn off before they reach the end. It’s been proved that ‘short & sharp’ posts are the way to go!
- Try and ask a question within the body or title of your post – this will lead to a much better quota of engagement
- Save your most important posts for the weekend period. Studies show that people use and engage this platform much more from Thursday evenings on wards
This is by far my most favorite social platform but it’s not necessarily the best choice for all businesses. Reports indicate that the majority of Google+ users are male from the technical and engineering fields.
I was a little slow in jumping on the Google+ train and I have only really been an active user over the last 12 months or so, I wish I had been active a lot longer…
This platform rocks if used correctly! I find the option to create individual pages and use these pages as your profile very effective. I currently have three main pages I use as individual profiles on Google+.
Each of these three page profiles is a member of several communities so every post I put out there is seen by thousands of people a day ( VERY powerful stuff! ).
I’ve also taken advantage of the Google Hangouts function which allows you to take part in and create video conferencing with ease!
SEO & Rankings – Google+ seems to give my websites a huge boost in rankings especially if I receive likes & shares on my posts. I also find my posts turning up in regular Google searches very frequently driving new customers/visitors to my site.
If you take one piece of information away from this article today PLEASE let it be this – make full use of Google+ and it’s features ( it will only get bigger and better! )
When Pinterest first came out I was one of those moral lacking marketers that used it for all the wrong reasons – and it worked!
I’m not boasting about this fact and I’m certainly not proud of it – it worked at the time and I took full advantage. I can remember re-pinning other people’s wicked images and replacing their link with my link. I can also remember posting cool and funny images that had nothing to do with the link I was including with them ( another sly way to drive traffic my way ).
Thankfully Pinterest got a hold of all us dodgy marketers and now the social community is a much more leveled place to be ( darn it! ).
Now this is an important fact to remember – 84% of Pinterest users tend to be female!
If your business provides products which target females then you really should be smashing this social platform right?
Pinterest is perfect for e-commerce businesses because every pin ( post ) you get out there lives forever. When people search using the Pinterest bar they are supplied with millions of pin results. From here they can keep on scrolling down the page until they come across an image they like – the results go on forever!
I find that fashion and cookery pins tend to steal the show on this social site but don’t let that put you off – anything goes here and there are members that will be into the same topic you are promoting ( I promote indie horror films on there and get a good response!!!!! ).
What Social Media Sites Are Best For Business?
You might have noticed that I have not included LinkedIn here today and that is for a very good reason. Hopefully all new business owners reading this article will already have a LinkedIn account – it’s the norm for ANY professional!
As a rule of thumb I would only choose two of the options I have covered here today for your business – don’t spread yourself to thin!
You will have to devote both time and energy to social media campaigns otherwise you will appear an inactive business.
If you have any thoughts or opinions on what social media sites are best for business please leave them in the comment section below.