Google Analytics is not necessarily the easiest concept to get your head around especially if you are a newcomer to the blogging world. Over the years I have received a lot of Analytic queries from newbies and one always seems to stand out…
What is a bounce rate on a website?
The truth of the matter is that websites can and will display very misleading bounce rates. People get all lightheaded when they realize visitors to their blog are only staying for a matter of seconds but sometimes it’s just not as clear cut as that!
So, What is a Bounce Rate on a Website?
Bounce rate is an extremely important metric for website owners as it paints a picture of how many people are choosing to bounce straight back off your site.
It’s a bit of a depressing function really – it shows you how many people are leaving after visiting the webpage they landed on.
But don’t be fooled ladies and gentlemen – it’s not quite as clear cut as that! Below are the most popular causes a bounce rate occurs:
- The individual has made use of the ‘back’ button on their chosen browser
- The visitor had to dash off and simply shut down his/her browser window
- The visitor noticed one of your advert blocks and clicked on an ad
- The visitor chose to use one of your external links leaving your site
- Some of your visitors have search bars embedded in their browser – if they use this to leave your site it will register as a bounce
- Some visitors may leave your site by manually typing a new URL into the browser
So it’s not quite as depressing as it first may seem. People could well be landing on a page, reading through and then carrying out one of these actions above – it doesn’t necessarily mean your work stinks!
Leaving so Soon?
The bounce rate basically means – the visits that chose to leave your site after one page AGAINST the total number of visits.
But it’s still a very important metric that you do need to take note of – the lower the bounce rate the better your site is performing. This means people are reading your content and deciding to stay for longer – they want to see what other topics you have covered.
Simply put – they are engaging with your content and that is what every successful website/blog needs!
It’s important to realize that new websites will probably have a high bounce rate due to the lack of content on them. If you have a blog with just five posts then people are very unlikely to stay for long.
New websites appear new for a reason – they don’t have much on them. The ONLY true way to build a website, attract visitors and keep them on your site is to keep adding content.
The more content you have, the more pages Google will index increasing the amount of visitors you will receive – it’s simple math!
If you are interested in FREE tools and training for building up a successful website check out the WA community HERE