What Are Raw Clicks?


What Are Raw Clicks?

​I thought I’d write a short post today on a question that keeps on popping up in my contact form mail box – what are raw clicks?

When promoting ANY sort of product through your blog or website it is important to keep track of where your converting customers are coming from. Conversions mean you are on the right track and you’ll want to think about replicating the work that leads to them…

So, What Are Raw Clicks?

I initially got confused over the concept of raw clicks versus unique clicks when I decided to advertise the online internet marketing tutorials I learned from.

By the time I had finished the courses I was still a little ‘green’ around the edges as I was yet to put my teachings into practice!

All of a sudden I was confronted with a referral stats page that boasted raw clicks, unique clicks, re-subscription sales, recurring sales, revenue…the list went on and on!!!

If I’m honest with you, it was all a little overwhelming – I had just finished my training and I thought I was ready to take on the internet world. I suddenly found out that you are ALWAYS learning in the internet marketing world!

Raw Clicks – These are the total of ALL clicks to your product, webpage or whatever you plan on promoting or driving traffic to. Raw clicks can be deemed as a little inaccurate as they take into account any sort of click that has taken place – even your own!

Unique Clicks – These are the ‘big boys’ of your affiliate stats, the more the merrier! Unique clicks indicate just one ‘unique click’ from a computer device – they are a much more accurate representation of the visitors you’ve had to your page, product, offer, whatever! Unique clicks are never distorted by sources just clicking from one place ( i.e. a click bot or referral spam ).

At the end of the day ‘raw’ clicks are basically a number which has not been analyzed – it means the ‘total clicks’ with no messing about with where they have come from.

The Learning Curve

As I touched on above – you are ALWAYS learning in the online earning world. Every day I wake up, turn the PC on, and learn something new!

Stats play a big part in most ( if not all ) of the work you will be carrying out online – make sure you understand what parameter is what….

If you are interested in learning more about this subject we recommend checking out the FREE tutorials the Wealthy Affiliate offer. Read our full review on their services by simply clicking the link HERE

16 comments on “What Are Raw Clicks?

  1. Hi Chris, I agree with you that statistics are an important part of our business especially to find out what converts. The trouble is that even after a couple of months I am still struggling with the correct interpretation of e.g. Google Analytics. Your explanations here will certainly help me, but do you know of a good explanation to interpret GA? Cheers, Jerry

    1. Hi Jerry,
      It’s also worth noting that Google Analytics gets A LOT of referral spam these days so try and factor that into your calculations 🙂

  2. Hi Chris,

    No one could have explained it any better than that, I still have one doubt though, Unique click is something I totally understand, Is there any difference between Raw clicks and total clicks ? If not what is the point of measuring it.

    Thanks for the education

  3. Hi Chris,
    I have one word that describes your Post WOW! You have so much to offer, especially your honesty. Your Platform for people to Build their own Online Marketing Business is impressive, If I were looking for an alternative to my own Niche I’d join yours. I really like that you actually compare your company to the number one company that’s out there, even though you know you don’t have all they have to offer you still have a great review on them on your site! I respect you for that.

    I really like the Clixsense site that you promote as well, what a great way to Pay it Forward. Your About You page is very interesting and one really can get to know exactly where your coming from. The whole layout is clean clear and defiantly user friendly. You offer a Wealth of information and if any person comes away with out learning something of great value, then they must have had a Hard Days Night! ( a little play on one of my favorite groups ) I think as a Brit you’ll know who I’m talking about. LOL

    How many websites do you have up and running, I’d be interested in taking a look at them! You’re knowledge is refreshing and I learned a lot today Thanks Sharon

    1. Hi Sharon,
      It’s really great to hear your positive feelings on the site – makes it all worthwhile 🙂
      I currently have 4 main websites I run and I think that’s my limit – they take up A LOT of time and effort!

  4. I have never heard of raw clicks before and this is the first time I ever heard it. I think that internet marketing is very much like school where you learn new things everyday. They might be easy or they might be hard whatever it is, you will learn it. Keep up the good work and thanks for teaching me something new.

  5. Hi Chris,
    When I first starting out, I was also confused about the difference between raw and unique clicks. They actually represent the visitors coming to your website. Sometime it is a bit misleading where we think it was others, but it is us! I am glad to know the distinction here through reading your article. So now I would focus heavily on Unique clicks instead of raw, and I will see how I can improve it in the future. 🙂

    1. Hi Edy,
      Yes, a lot of people get confused by this – I was no different when I started out! Glad we were able to clear things up for you 🙂

  6. So can raw clicks also count for 1 person clicking the same link/s a few times? I’d like to know because then it also points to why they should never be counted in any conversion charts. You’ll just get false numbers.

    Unique clicks are what people need to look at.

    1. Hi Vitaliy,

      Yes, unique clicks are the ones you should really be concentrating on – raw clicks are fine but their results can sometimes be colored slightly!

  7. Hi, thanks for clarifying that for us.
    Raw clicks for marketers and affiliates is one of those terms that you see when dealing with your stats but don’t necessarily fully understand what it means.
    Unique clicks are of course what we all like, the more the better!
    Thanks for the info Chris.

  8. Hm..I’ve been with online business about 6 months now and I’m still very beginner when it comes to technic side of it. I’m still learning a little by little as it goes and hopefully I’ll have a bit more understanding in the future. I’m still a bit confused about the raw clicks and unique clicks even if I’d seen them several times and have read your article. But I guess the term will become more clear as I go. At this point I’m still more focused on just having more visitors to my site.

    1. Don’t worry I was myself when I first started out Joon, re-read the article a couple of times – you’ll get it in the end!!!! 🙂

  9. Thanks for the clear explanation of the difference between the raw clicks and the unique clicks. I agree, the unique clicks to your website is what really matters.

    It is also a good idea to filter your own IP in your Google Analytics, so you won’t see your own sessions on your own website in Google Analytics, as this would give you false statistics.

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