After making my way through the WA Marketing queries yesterday I was surprised by the amount of online businesses that suffer from slow websites. This is a factor that can really bring down your online efforts.
The problem with website slow load is that it is not just aimed at poor user experience – eventually your SEO and ranking will be effected as well!
Most people act the same way online and if they land on a website that is slow to load they immediately ‘bounce back’ to the results and pick another choice.
This doesn’t look good in the eyes of Google – to them it seems as if your website has very little value to offer. Google will assume that visitors aren’t finding what they are looking for by going to your site.
There are specific reasons why your website might of slowed down a little – let’s take a look at them…
If you are interested in making real money online that can possibly replace or supplement your income regularly check out our #1 Recommendation HERE
Why is my Website Slow?
#1 The Amount of Widgets & Plugins
I’m a real big fan of the open source service that WordPress offers. It’s an amazing website platform with an amazing array of available plugins to bolster user experience.
The problem is that the more dynamic you make your website with these widgets the slower and slower it gets (unfortunately!).
Some of these little blighters even pose as a security threat if they are not updated regularly – do you want your visitors to catch malware off a visit to your site?
Always try and make sure that the widgets or add-on’s you’ve chosen are necessary to your site as a whole – do you really need them?
The less you have running the quicker your website will load.
#2 Problematic Image Files
High resolution images are an awesome way of making your website look modern and dynamic. Many webmasters go down this route as it makes their online business look a lot more successful/trustworthy.
These larger, bolder images require their own http request, increasing your website’s response time.
Now this won’t be a problem for about 50% of your visitors but the remaining 50% will see slow loading times. This is down to the fact they have a slower internet connection – high resolution images don’t work well with slow connections!
If you are keen on keeping these sort of high resolution images I suggest keeping the resolutions to 72 pixels/inch (the standard for most web addresses).
I recently made use of a pretty nifty tool called Gzip – a compression utility designed to be a replacement for compress. It’s not the most impressive of sites to look at but the service it provides is very effective.
#3 Bandwith & Storage Problems
Website slow load can occur when your data transfer rate is not big enough. This is essentially the bandwidth your website uses.
Large images and a high count of on-site videos will need a generous bandwidth otherwise things will get REAL slow.
Budget website hosts may seem like a good deal at the time but the bigger your site gets the more cracks will appear. A decent website host will always provide you with various bandwidth options to chose from BEFORE signing up with them.
#4 Medical Check-ups
We all need to pop down the local surgery from time to time to make sure things are running correctly on the heath side – a website is no different!
It’s important to run regular page speed tests to analyse each page of your website and diagnose loading issues.
Thankfully Google provides an excellent ( and more importantly FREE ) tool which helps you diagnose slouching processes – PageSpeed Insights
It’s not exactly self explanatory and you’ll need to use it a handful of times to get your head around the various parameters – it is very effective though!
#5 How Many Adverts?
Okay, this is a pet hate of mine that seems to be getting worse by the day – websites that plaster themselves with adverts in the vain hope they will earn an extra 20 cents a day!
There’s nothing wrong with adverts – I use them on all five of my websites…but I use them in the correct manner!
A website that chooses to use 3 or 4 different ad services is going to be a lot slower than a website that opts to use only 1 or 2.
Let’s take an imaginary vote here for a second – hands up how many of you enjoy clicking down advert boxes to get to the actual content you are looking for?
(the room remains in silence…not a hand is raised!)
Not only are the ads annoying for most of the users but they will slow down your site as well.
Market Training and Free, Fast Hosting?
If you are interested in finding out more about website health we suggest checking out the FREE tutorials Wealthy Affiliate provide. Their membership also includes awesome FREE hosting for unlimited websites. Check out our full review on their services through the link HERE