Website Slow Load – Why is my Website Slow?

Website Slow Load - Why is my Website Slow?

After making my way through the WA Marketing queries yesterday I was surprised by the amount of online businesses that suffer from slow websites. This is a factor that can really bring down your online efforts.

The problem with website slow load is that it is not just aimed at poor user experience – eventually your SEO and ranking will be effected as well!

Most people act the same way online and if they land on a website that is slow to load they immediately ‘bounce back’ to the results and pick another choice.

This doesn’t look good in the eyes of Google – to them it seems as if your website has very little value to offer. Google will assume that visitors aren’t finding what they are looking for by going to your site.

There are specific reasons why your website might of slowed down a little – let’s take a look at them…

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Why is my Website Slow?

#1 The Amount of Widgets & Plugins

I’m a real big fan of the open source service that WordPress offers. It’s an amazing website platform with an amazing array of available plugins to bolster user experience.

The problem is that the more dynamic you make your website with these widgets the slower and slower it gets (unfortunately!).

Website plugins

Some of these little blighters even pose as a security threat if they are not updated regularly – do you want your visitors to catch malware off a visit to your site?

Always try and make sure that the widgets or add-on’s you’ve chosen are necessary to your site as a whole – do you really need them?

The less you have running the quicker your website will load.


#2 Problematic Image Files

High resolution images are an awesome way of making your website look modern and dynamic. Many webmasters go down this route as it makes their online business look a lot more successful/trustworthy.

These larger, bolder images require their own http request, increasing your website’s response time.

Now this won’t be a problem for about 50% of your visitors but the remaining 50% will see slow loading times. This is down to the fact they have a slower internet connection – high resolution images don’t work well with slow connections!

Problematic Image Files

If you are keen on keeping these sort of high resolution images I suggest keeping the resolutions to 72 pixels/inch (the standard for most web addresses).

I recently made use of a pretty nifty tool called Gzip – a compression utility designed to be a replacement for compress. It’s not the most impressive of sites to look at but the service it provides is very effective.


#3 Bandwith & Storage Problems

Website slow load can occur when your data transfer rate is not big enough. This is essentially the bandwidth your website uses.

Large images and a high count of on-site videos will need a generous bandwidth otherwise things will get REAL slow.

Budget website hosts may seem like a good deal at the time but the bigger your site gets the more cracks will appear. A decent website host will always provide you with various bandwidth options to chose from BEFORE signing up with them.


#4 Medical Check-ups

We all need to pop down the local surgery from time to time to make sure things are running correctly on the heath side – a website is no different!

It’s important to run regular page speed tests to analyse each page of your website and diagnose loading issues.

Medical Check-ups For Your Website

Thankfully Google provides an excellent ( and more importantly FREE ) tool which helps you diagnose slouching processes – PageSpeed Insights

It’s not exactly self explanatory and you’ll need to use it a handful of times to get your head around the various parameters – it is very effective though!


#5 How Many Adverts?

Okay, this is a pet hate of mine that seems to be getting worse by the day – websites that plaster themselves with adverts in the vain hope they will earn an extra 20 cents a day!

There’s nothing wrong with adverts – I use them on all five of my websites…but I use them in the correct manner!

A website that chooses to use 3 or 4 different ad services is going to be a lot slower than a website that opts to use only 1 or 2.

Let’s take an imaginary vote here for a second – hands up how many of you enjoy clicking down advert boxes to get to the actual content you are looking for?

(the room remains in silence…not a hand is raised!)

Not only are the ads annoying for most of the users but they will slow down your site as well.


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10 comments on “Website Slow Load – Why is my Website Slow?

  1. You have listed some very valid points about website speed that everybody on the internet should know about if they already don’t.
    Another really good point you bring up is the host provider that you are using and do they offer you the proper band width to deal with the size of your website.
    Your choice of Wealthy Affiliate is a great one where you get great security with proper band width and lots of space for hosting all your sites.

    1. Hi Travis,
      Yeah I’ve never really had any problems with the free hosting at the WA – their security is also second to none 🙂

  2. Hi Chris, This is very informative. I especially like the medical check up for websites. I’ve already used page speed insights to check my website and I have some problem loading the mobile version which I am going to correct ASAP!! so thanks for the info this is an awesome sight.

  3. Until recently I found that website loading time is also a ranking metric from Google. The stuff that you pointed out will work.

    I personally use TinyPNG to compress the images. Sometimes it will compress the image size by more than 70% which can have a huge impact on your loading time. This article was a great read 🙂

  4. If I may add, using a caching WordPress plugin will help make your site faster – but limiting plugin to less than 6 is what solved my website speed issues.

    Also, the images should already be better sized down before uploading. While it is still possible to scale it down even if you have already uploaded the highest size, you can eat up space in your storage resulting in slow speed.

    1. I wouldn’t ever recommend using another plugin if your site is slow Pitin – it’s just adding to the problem. Also don’t worry so much about the images. Every WordPress theme can handle a 1000 x 1000 pixel image easily enough – they really shouldn’t be slowing down a well built website!

  5. I had two main issues that were slowing down my blog. I had a huge image header at the top of every page and these images were very high rez. These same images were just uploaded and inserted onto my posts without even attempting to optimize them. It’s amazing how one thing can keep your site from performing properly and doing well in the SERPs.

    1. Yeah I know Dan – it’s usually something you never really thought about, but at least it’s simple enough to solve (in your case anyway!). Hope your site is nice and snappy now! 🙂

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