If you manage to use Google Plus effectively you can build valuable, lasting relationships with like minded marketers. In this article we will be looking at why it’s so important to develop these relationships on Google’s social platform.
If you are interested in making real money online that can possibly replace or supplement your income regularly check out our #1 Recommendation HERE
Why is Alliance so Important?
Google Plus is still regarded a ‘new kid on the block’ when it comes to social media sites. This means that it isn’t as busy as the other platforms so it’s a lot easier to establish yourself as the authority in your niche.
If you appear an authority on Google Plus the other ‘big guns’ in your niche will take notice of you and will want to join your circles. As these relationships grow your name will be at the front of their mind when people ask them questions about your niche.
YOU will become the person THEY recommend!
Let’s take a look at how to use Google Plus effectively and build up these relationships with the ‘top dogs’.
1) Learn to Share
It’s not all about being selfish and sharing your own work – share the community leader’s posts on your own timeline!
Of course you must first try to highlight who the leaders of the community are. These leaders will normally hold their own discussions within the community with the more regular members replying to them.
By locating the community leaders and sharing their hard work you are putting yourself on their radar – they will eventually take notice of you!
2) Skim The Group Down
Not all of these leaders will be your cup of tea – some of them will compliment you and your niche whilst you will struggle to get on with others.
The more work you share the more of an idea you’ll get of which leaders are going to be advantageous to your cause.
These individuals are likely to be others in your industry whose efforts complement your niche.
3) How do You Look?
I’ve lost count of the amount of times I’ve been followed by members with no profile image – how amateur does that look?
If you want the serious guys on Google Plus to take notice you must make sure your profile is polished and up to date. Give your profile a nice look by choosing a decent face-shot photo and add a page cover that relates to your niche.
Not having a profile picture or having a blank profile makes you look like a spammer!
4) Headline News
If you want to use Google Plus effectively you will be releasing quite a few posts to community timelines – you are going to want these headlines to stand out!
Approach these titles much like you would a with a headline on your own blog – make them interesting and make them Striking.
With Google Plus you can’t make the letters appear bold unless you use special characters. Place asterisks in front and right after each word you’d like to be highlighted in bold.
5) Avoid Keyword Stuffing
This is a mistake I’m afraid I was very guilty of myself until recently – keyword stuffing my Google Plus Bio. I’d taken advice from a rather dubious marketer and I felt he had made sense with his recommendations (at the time!).
Turns out the guy was talking through his ass and I should of seen this a mile off. Many people want to APPEAR an expert in their field and will try any ‘black hat tactic’ to achieve it (instead of hard work!).
This particular idiot was dishing out poor advice in an attempt to fill out his blog with (poor) content – you live and learn!
Anyway…keyword density doesn’t really make that much sense these days – it just doesn’t cut it with Google’s semantic search anymore.
I would use one keyword in the title (if possible) then use it again in the first paragraph/couple of lines. After that write freely and if you’re feeling adventurous maybe throw one in the last paragraph.
Final Word – Treat Your Fellow Members With Respect
I’ll end this article by highlighting the need for a ‘cool head’ when building up a Google Plus following. Circles are a great way to target your posts to reach your targeted consumers – but don’t use them to spam!
The last thing you want to be doing on this social platform is posting ‘buy my product’ messages – it won’t work and you will end up out in the cold.
Contribute to the communities you are in and gradually introduce products or offers you feel may benefit the community members.
Identify the community leaders and grab their attention by engaging with their posts – enjoy yourself!