Tips For Making a Successful Blog


Tips For Making a Successful Blog

Anyone can write a blog. A good blog, however, takes some thought, preparation and skill.

Even if you are not born a writer there are simple steps you can follow to create good content. Although many of these may seem obvious I hope they will serve as a useful checklist.  

Are You Enjoying Your Writing Subject?

Choosing the right topic is half the work done. When you focus on something you are passionate about, you are more likely to produce content that is an enjoyable read for others. Obvious, I know, but when you find yourself fumbling for words perhaps it is time to take a step back and revisit the topic you have chosen.

The good thing about blogging is that there are no hard rules and you can write about anything and everything that takes your fancy.

Tackling Writer’s Block

If you are convinced you’ve got the right topic and are still grappling with writer’s block, you could try changing the perspective from which you are writing.

If, for example, you want to describe an event that you attended but find your narrative drags a bit, consider what a completely different person’s take on this event might be. What would a child, or a foreigner, or a person of the opposite sex make of it?

Although a lot of blogging is done from a first person perspective, occasionally parting ways with the big “I” and putting yourself in the shoes of another could make your writing easier to relate to.  

Tackling Writer’s Block

Another technique to bring life to a text is to incorporate questions. Whether these are just doubts that you have about the subject matter or targeted questions that you attempt to answer, chances are your readers would likely have the very same questions.

Writing as if you are conversing with your readers through posing questions and providing answers would make your posts more candid and engaging.

Plain English is Best

Plain English means writing in a clear straightforward way and avoiding unnecessary repetition and the use of jargon.

Keeping your sentences and paragraphs simple is essential. Plain English has even become the rule of thumb for lawyers who sometimes have a tendency to confuse clients with over-complicated “legalese” talk.

The use of plain English is particularly important if your blog is the kind that focuses on providing advice and practical tips as this type of blog tends to attract readers who quickly skim through for the information they need.

Lay it Out Easy on The Eyes

Just as a lot of thought goes into the format of a book according to its target audience, your blog must be laid out in a way that is palatable for its readers. If the text is too small and the content is dominated by pictures or animated images, readers will leave.

Think of the perfect blog you’ve come across and try to emulate its style and layout. A lot of bloggers get bogged down in trying to be different and unique by incorporating unusual text backgrounds and quirky designs. In actual fact black writing on a white background is easiest on the eyes. Anything other than that may look cool but runs the risk of turning away readers.

Lay it Out Easy on The Eyes

A clean uncluttered layout is essential for blogs that are packed with useful information. Take, for example, a cooking blog. Most readers would expect a no-nonsense collection of step-by-step recipes with easily identifiable lists of ingredients and a couple of photographs of the finished product.

Sticking to these basics would make your blog user-friendly. Anything more elaborate would detract from the purpose and send readers looking elsewhere. 

Visuals Help

Adding some visual aides to your text may help you get your point across and give the content a more light-hearted touch. Provided, of course, that you do not overdo it by choosing too many or too overpowering visuals.

If in doubt, it is a good idea to have a look at how popular blogs use visuals. But beware of overly commercial blogs that place an emphasis on visually dominating ads interspersed in the text – they are not the best example to follow.  

Reliable Facts And Source References Help

Blogs are updated frequently with new information and for that reason they sometimes lack depth. If the content of a post is too thin or does not sound authoritative enough, readers may find themselves double-checking the information from secondary sources.

That is why it would be helpful to provide as many source references and factual data as possible. 

Tips For Making a Successful Blog

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13 comments on “Tips For Making a Successful Blog

  1. Hi there, thank you for your post. Glad to see it isn’t SEO and internal linking mentioned in article and that focus is really on satisfying visitors needs. Many post with similar topics start with SEO advices…. nice to see this one does not. Regards, Matija

    1. Hi Matija,

      SEO will always have it’s place when you are building a successful blog but the elements we have mentioned above seemed to be overlooked ( more often than not! ). Glad you enjoyed the article – thanks for stopping by and leaving your opinion 🙂

  2. Hello Chris,
    I personally agree with all of your tips. They will help improve conversions. I often see people are very good at writing, but the format is bad. Things that would not make the readers read such as small fonts size, no images, and ads everywhere should be avoided. I like your content here, comfort in the eyes! 🙂

    1. Hi Edy,
      Yes I have to agree with you on the font size – I come across a lot of people who seem to overlook this! Elderly people struggle to read smaller fonts so you must always go for a decent size ( medium or above! ).

  3. Thanks Chris, as always very relevant and useful tips.
    I find I have periods of writers block for a few days and then suddenly I have a week or two of easily being able to churn out great content. It is during these times I save a few drafts instead of publishing to take me through the dry days 🙂
    I agree with you about visuals. I have come across so many websites that are so busy they make my head spin. It doesn’t matter how good their actual content is I can’t even look at the writing!

    1. Hi Lynne,

      I also end up saving a few drafts when I’m on a bit of a roll – it really helps me to keep moving in the right direction when the mind just dries up!

  4. Hey Chris,
    After reading this post, glad to know that I am atleast doing a couple of things right (black text on white background & posing questions)

    Key take away for me was to emulate other blogs for structure and design.

    A question regarding reference, do i create hyperlinks within the post or do i mention references and resources at the bottom of the blog like wikipedia does?

    1. To be honest with you Josh – you don’t really have to use references if you don’t want to. Some webmasters do it as a type of ‘thank you’ to the original researchers but it’s not necessary really ( unless you copy the original text word for word! ).

  5. In the past, I got lost on so many websites that were offering ideas to make money online and not one of them ever presented the information as clear and precise as on your site. Thank you very much for puttting your ideas up there. Very clear and well presented website.

  6. Hi Chris,

    I agree with you about liking what it is that you are writing about. I actually never thought about it before but it makes a lot of sense.

    I seem to be having that problem. My blog is about something that is very close to me but I just don’t seem to be that into it, and for that reason, I must be having a hard time writing.

    Reading articles like this is a great way to get centered again – I really LIKE my niche subject so I should be able to write about it with my eyes closed!

    I sometimes feel that maybe I have overdone things slightly – maybe I worked too hard when I first launched the blog and now I am a little dried out…what do you feel about this?

    Thanks for the advice – really needed something like this!

    1. Hi Gretchen,

      What you have to remember is that blogging is a job like any other – and jobs tend to get a bit on top of us at times…right?

      There’s nothing wrong with drying out a bit on the creativity side of things as it happens to the best of us. Sometimes I really can’t be bothered to write – just like I couldn’t be bothered to get out of bed and go to an office job!

      It’s fine to take a step back from things and recharge…as long as it’s not months away from the blog LOL.

      Relax a bit and slowly think about what you are going to do with you blog next. When you feel up to it – go back to it! Don’t force the writing…

      Hope this helps!

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