Anyone can write a blog. A good blog, however, takes some thought, preparation and skill.
Even if you are not born a writer there are simple steps you can follow to create good content. Although many of these may seem obvious I hope they will serve as a useful checklist.
Are You Enjoying Your Writing Subject?
Choosing the right topic is half the work done. When you focus on something you are passionate about, you are more likely to produce content that is an enjoyable read for others. Obvious, I know, but when you find yourself fumbling for words perhaps it is time to take a step back and revisit the topic you have chosen.
The good thing about blogging is that there are no hard rules and you can write about anything and everything that takes your fancy.
Tackling Writer’s Block
If you are convinced you’ve got the right topic and are still grappling with writer’s block, you could try changing the perspective from which you are writing.
If, for example, you want to describe an event that you attended but find your narrative drags a bit, consider what a completely different person’s take on this event might be. What would a child, or a foreigner, or a person of the opposite sex make of it?
Although a lot of blogging is done from a first person perspective, occasionally parting ways with the big “I” and putting yourself in the shoes of another could make your writing easier to relate to.
Another technique to bring life to a text is to incorporate questions. Whether these are just doubts that you have about the subject matter or targeted questions that you attempt to answer, chances are your readers would likely have the very same questions.
Writing as if you are conversing with your readers through posing questions and providing answers would make your posts more candid and engaging.
Plain English is Best
Plain English means writing in a clear straightforward way and avoiding unnecessary repetition and the use of jargon.
Keeping your sentences and paragraphs simple is essential. Plain English has even become the rule of thumb for lawyers who sometimes have a tendency to confuse clients with over-complicated “legalese” talk.
The use of plain English is particularly important if your blog is the kind that focuses on providing advice and practical tips as this type of blog tends to attract readers who quickly skim through for the information they need.
Lay it Out Easy on The Eyes
Just as a lot of thought goes into the format of a book according to its target audience, your blog must be laid out in a way that is palatable for its readers. If the text is too small and the content is dominated by pictures or animated images, readers will leave.
Think of the perfect blog you’ve come across and try to emulate its style and layout. A lot of bloggers get bogged down in trying to be different and unique by incorporating unusual text backgrounds and quirky designs. In actual fact black writing on a white background is easiest on the eyes. Anything other than that may look cool but runs the risk of turning away readers.
A clean uncluttered layout is essential for blogs that are packed with useful information. Take, for example, a cooking blog. Most readers would expect a no-nonsense collection of step-by-step recipes with easily identifiable lists of ingredients and a couple of photographs of the finished product.
Sticking to these basics would make your blog user-friendly. Anything more elaborate would detract from the purpose and send readers looking elsewhere.
Adding some visual aides to your text may help you get your point across and give the content a more light-hearted touch. Provided, of course, that you do not overdo it by choosing too many or too overpowering visuals.
If in doubt, it is a good idea to have a look at how popular blogs use visuals. But beware of overly commercial blogs that place an emphasis on visually dominating ads interspersed in the text – they are not the best example to follow.
Reliable Facts And Source References Help
Blogs are updated frequently with new information and for that reason they sometimes lack depth. If the content of a post is too thin or does not sound authoritative enough, readers may find themselves double-checking the information from secondary sources.
That is why it would be helpful to provide as many source references and factual data as possible.