Successful Hashtag Campaigns


Successful Hashtag Campaigns

Hashtags are the lifeblood of many social media campaigns but you’d be surprised at how many bloggers decided to ignore them.

Successful hashtag campaigns can bring in an absolute landslide of visitors and interaction. Let’s take a look at how important they are and how to use them effectively…

Understanding Hashtags

Internet content is basically worthless unless people are able to find it – all content needs to be found!

Researching the right keywords, expressions, tags and hashtags is more essential than ever. When you get your thoughts in text ‘out there’ you need to do everything you can to make sure it survives.

Keywords, tags and hashtags are like virtual sign posts within a website – they highlight the key information that your content is about.

Keywords, Tags & Hashtags

Let’s start off with the basic keyword ( or keyphrase ) you decide to to base your article on. You go through the basic keyword research techniques and end up with a low competition, high search volume keyword.

You would then find this keyword in the title, content and meta tags of your content. They have the same purpose – they make you easy to find on websites that are stuffed full of content.

1) Twitter – And so The Hashtag is Born…

When I first got on board the Twitter-Train I was a complete newbie and it showed. Following tides of people every day in the vain hope that some of them would overlook my newbie status and follow me back.

TwitterWhen I finally built up what I would deem a ‘successful following’ I got little to no interaction on my tweets. I gave up and didn’t go back to the platform for over a year!

When I did finally return to the platform ( Twitter ) I decided to look into the reasons why I was getting no engagement before. The first thing I noticed is that trending topics almost always began with #.

What was this # thingy?

So the world of hashtags finally opened up to me it was like someone turning the light on in a dark room – people suddenly started to find my tweets!

These days it’s common knowledge that tweets with one or two hashtags have double the chances of engagement. At the same time ‘hashtag stuffing’ can actually cause your tweets to receive less engagement ( anything over 3 hashtags in most cases! ).

I learned that brands were using Twitter hashtags to awesome effect – massively improving the chances of exposure and click-throughs to the brand website.

These days I find that ALL of the top tweets contain at least two hastags – you’d be foolish not to use them really!

2) And What About Facebook?

Yes, Facebook allows you to use hashtags but do they work in the same way that Twitter tags do?

Well no, not in my experience, not at all!

hashtags on facebookFor some reason Facebook has a demented algorithm that most of us are blind to when it comes to hashtags. Certain studies even show that Facebook posts with hashtags receive LESS engagement than the more ‘naked’ posts!

That’s not to say that certain brands don’t use them, and use them well. I’ll guarantee that a quick search through your timeline will bring up a handful of brand posts that seem to be doing alright.

It’s all about research on Facebook – testing out your practices to see how your target audience responds to each.

I’ve now got to the point where I only use hashtags on about 20% of my Facebook posts and I pick these posts wisely. In my opinion, the safest way to climb the Facebook ladder is to not use hastags at all ( but that’s just my opinion folks! ).

3) The Power of Google+

For me, Google+ is by far the most effective social platform for promoting MY websites ( I’m not saying it’s going to be the best choice for everyone! ). Google basically owns the internet these days so one can only imagine how powerful this social platform will become.

The coolest thing about this platform is that EVERY post you place there is automatically given some sort of hashtag. So, if you are stuck for hashtag ideas and don’t bother using any, the system will take the job on for you!

This means that your post is given a relevant automatic tag and then placed in the most popular ( and powerful ) search engine in the world.

It’s important to remember that Google is constantly updating stuff and tweaking it’s platforms here and there. They are not usually that upfront about these changes until it is too late.

Please don’t disregard the power of the hashtag on this awesome platform – it is going to go from strength to strength and I already see a huge amount of traffic through Google+ posts ( with and without hastags! ).

Successful Hashtag Campaigns

I felt it was important to end this article by pointing out the importance of putting real thought into your hashtags. There’s no point blindly attaching a tag to your posts with the view to it hopefully taking.

You could end up picking a hashtag you feel reflects your topic only to find out that nobody is searching that term. It’s best to know what hashtags are already in use and in what context.

A few days ago I mentioned the awesome in a post as a tool for helping you decide what hashtags to pick. I still stand by this recommendation.

Over the last few days I have also got into RiteTag but unfortunately they only offer a 30 day free trial ( I like my things to be FREE! ). Both are excellent choices but I would have to lean more towards Hastagify as they haven’t demanded any money off me yet ( therefore I have used it far more often LOL ).

If you are interested in learning more about social media marketing we recommend checking out the FREE tutorials the Wealthy Affiliate offer. Read our full review on their services by simply clicking the link HERE

27 comments on “Successful Hashtag Campaigns

  1. Hi Chris,
    Great article on the use of hashtags. I’m new to internet marketing and love to read things like this. I’m also at that age, where I just miss being in with the cool crowd. I’m a bit older than the hashtag generation.

    I never gave the hashtag much thought other than twitter. You pointing out that Google is good use of it, opened up my eyes.

    Successful hashtag campaigns can make a big difference in your bottom line.


    1. Hi Stephen,
      To be honest I was a lot like you until recently – I didn’t really realize how powerful these hashtags were myself! Since using them I have seen a BIG difference in Twitter traffic at this site πŸ™‚

  2. Hi Chris,

    Thanks for all of this info. I am still struggling to figure out hashtags and how, when and where to use them. I have noticed that on Twitter most people stick to 1-3 hashtags, however Instagram users seems to post however many they want. It seems to be a bombardment of hashtags over there.

    I also have a hard time figuring out which hashtags will be more susscessful than others. Sometimes I feel that people are just making stuff up, especially on Facebook. I have seen some really bizarre and long ones.

    I am going to check out hashtagify. Perhaps this can help me out.

    1. Hi Tanya,
      Yeah I wouldn’t go overboard when using hashtags – there is research that points to a lot of hashtags turning followers away. I usually go for about 2 but NEVER more than 3. I don’t tag diverse long tail phrases either – just simple niche indicators πŸ™‚

      1. Would you say this rule also goes for Instagram? I see many people with thousands of followers that use at least 5-10 hasthags in every post.

        1. Hey Tanya,
          Well Instagram is a pretty strange beast in social circles – I can never quite target why the successful people are successful on there. If I’m honest it’s no longer on my hitlist as a social site, the results I was seeing there were pretty worthless.
          I’ve also noticed people using more hashtags on there so it must be some sort of technique?

  3. I’m probably the only person left in the world that had no idea what hashtags are for. Ants for this post – I learned quite a bit. I’m not on Twitter as I don’t think it’s the right forum for my site, but do appreciate that for some people it’s a powerful forum, and now I understand why hashtags matter there.

    1. LOL well now you know!!! You learn something new every day right?
      Glad you learned something from the article πŸ™‚

  4. I’ve always been a bit of a hashtag-phobe if I’m honest. Even now, when I’m posting on Twitter (I know.. it’s called Tweeting… see? I’m not very ‘with it’…) I usually forget the ‘#’. But your post just goes to highlight how important it actually is. Because no matter what I’m reading, there are hashtags thrown about all over the place – now I understand WHY. I’ll be using them way more often now. Also, your comment about Google+ I totally agree with. I had never used it before but I get way more interaction on that for my website than any other social media platform. Oh, and thanks for the ‘Hastagify’ tip – I’ll have some of that πŸ™‚

  5. This is a sweet post! Thanks. I always wondered about facebook and how they treat the hashtag. You have confirmed my suspicion. I would agree about Google Plus being the social media powerhouse of the future. I get way more interaction from Google Plus than facebook through hashtags. To think that this platform sucked not that long ago, but now it’s taking over in my opinion. Google always does it right in the end I think. Do you know if hashtags are effective on PinTerest?

    1. Yeah I agree with you Michael – I also get a load more traffic from Google plus compared to other social sites. It’s very effective from an organic search point of view.

  6. Great post on hashtags. When I first started using Twitter for my online business, I went hashtag crazy as well; until I realized it wasn’t doing anything for me.Nowadays, I stick to 1 or 2 hashtags; one of them always being the retweet: #RT.

    It’s awesome that you are encouraging others to leverage Twitter in their business; because it tends to be overlooked. You mentioned Google Plus, and I have been hearing some buzz regarding Google Plus so I might start focusing on my Google Plus account to increase my traffic to my site.

    Thanks for sharing,

  7. Hey Chris,

    I have seen these hashtag marks everywhere, but I have not known what they are or what their purpose is.

    Now I am thinking it is like a topic, am I correct? I do not use Twitter, so no worries there, nor am I active at posting on Facebook, but the info for these sites is good to have. I do stay somewhat active with posting on my Google + account, so thanks for covering that. The most active I am with tags is within my own website, which would be great if you want to check it out.

    I have a question though: does hashtags or tags have an effect on how search engines rank my content?



    1. Hi Travis,

      It’s best to think of tags as keywords towards your post topic – they stand out to people searching for the subject you have covered! Hashtags don’t really have any SEO clout – they are more directed at getting eyes on your social post πŸ™‚

  8. Chris,
    I am new at the social side of marketing. The hashtag looks like it could help you in Twitter, not the other two. I too have not been very successful in getting much feedback from my social posts.
    I get just as many from Reddit as the others combined.
    What about Instagram and Pinterest do they need hastags?

    1. Hi John,

      I’m not the biggest user of Instagram but I do use Pinterest quite often, but I don’t use hashtags there! I have been told that hashtags on Pinterest are pretty much useless in terms of search so I don’t bother!

  9. I’ve always wanted to improve my social engagement techniques also and I’ve picked up a few ideas that I bookmark to implement on relevant posts and tweets. I’ve never taken notice of this hastag thing, I guessed it was related to some sort of keyword group or trending keyword but have never thought about it’s conception and implementation.

    This certainly opened my knowledge and has given me the impetus and inspiration to tighten my twitter campaigns and methods.


  10. The power of hash tags are definitely something a lot of people should look into. You can accidently start a trend on Twitter. Something I didn’t know is that you can use hashtags on Google +. Is there a separate box for this or do you type the tag where you enter your general information on what you are about to post. Did not know that. But need to learn.

    1. I always use the box where you type the general info Brandon. If you include a ‘#’ before your tag it will create them automatically! πŸ™‚

  11. Hi Chris, very informative post that you have posted on your site. I like using hashtag too on my twitter, although I don’t know what is hashtag function. Yes, definitely funny, I have followed peoples that are using it. Chris, to be honest, do you thinks pin, or Instagram also working well using hashtag? thanks

  12. Hey, Chris!

    I use Hashtags all the time when I share my blog articles but I don’t seem to get much success from my efforts. Maybe I’m just doing it wrong!

    I didn’t actually realize that facebook posts with hashtags receive far less engagement. That’s a new one for me, so thanks for the lesson.

    Google+ is very cool and I love the idea of automatic hashtagging πŸ™‚

    Thanks for the tagging tools too!


  13. Hey Chris, thanks for this.

    I’ve never really understood the whole concept of hashtags, I knew they really started with Twitter, but that’s about it.

    I’ve decided to take some time out to learn how to use them effectively as I’m quite active on Google+ for the same reasons as you, it’s owned by Google so if any social network is going to give you a little boost in the search engines, then it’s this one right?

    Anyway, I’m going to pay more attention to them starting right now. I’ll pop back in a month or two if I notice a rise in referral traffic.

    Thanks again.

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