In this article we will be covering a handful of what we deem to be successful guest blogging tips. Whilst not being as powerful as it used to be – it still has it’s place if used correctly…
Blogging is all about building your own brand and increasing organic traffic to your site. Guest blogging is a whole different animal – the aim is to help another bloggers get more traffic by producing good quality content for them, while in return you are allowed to leave a backlink to your own site.
It is an indirect promotion channel for your site and as such may not immediately lead to an increase in organic traffic.
To make sure you do not end up wasting your time writing for others and to reap the most benefits of guest blogging there are certain guidelines to keep in mind. Here are my tips on guest blogging success and common mistakes to avoid.
See Other Bloggers as ‘Business Partners’
First of all, you need to change your mindset: blogging is all about promoting yourself and outranking competing sites; guest blogging, on the other hand, requires you to see your competitors as “business partners”.
You are not trying to outrank your competitors but to join forces with them and help them rank better in search engines and in return you get some visibility for your site. The better they do, the greater the chance of you getting more internet exposure.
Only Reach Out to Top Quality Blogs
Before approaching any blogger about posting content, make sure you are only reaching out to quality content bloggers. The time spent researching top content sites is well worth it and will pay off in the long run.
Search engines look at the quality of links directing traffic to your website. The higher the quality, the better search engines will rank your site.
Don’t Play a Numbers Game
A common mistake by bloggers looking for a shortcut to internet exposure is trying to get as many links as possible out in the blogosphere.
This may have worked in the past, but now Google and other search engines have caught on to search engine optimizers who use poor content just to leave many links.
It is no longer about the number but rather about the quality of backlinks you leave. Low quality content will be tagged as spam and associated websites will be dropped from search engine rankings.
Once that happens, unfortunately, getting back in the rankings is going to be an uphill struggle and may take as much work as starting from scratch.
Backlink to a Solid Blog
A risk associated with guest blogging is backlinking to a thin content blog. In order for search engines to see you as any kind of authority and reward you extra points for guest posts linking to your site, you need to have a solid blog yourself.
It is key to invest time into first creating a good blog which on its own attracts a fair amount of traffic before trying to spread the word out.
Guest Blog on Subjects Close to Your Area of Expertise
Being perceived as an authority on a subject matter is probably the single most difficult yet most important measure of blogging success. Clever and selective guest blogging could help you come across as a better authority by associating you with more established long-standing websites.
Of course the good sites out there would be quite picky when it comes to guest posts so you may need to invest time in preparation of a good pitch and high quality content.
Although it may seem that you are spending precious time and energy helping a competitor, keep in mind that being allowed to guest-post on a popular site is automatically a validation of your own ability to write well and with authority.
Nurture And Build Long-Term Relationships With Other Bloggers
Guest posting goes hand in hand with developing a mutually beneficial relationship with other bloggers. You are better off seeking out the top ten most popular blogs in your chosen subject and trying to guest post on there consistently rather than indiscriminately reaching out to different sites each time.
In the long term being selective and joining the inner circle of successful bloggers would make you a better authority by way of association.
That’s not to say getting your foot in the door would be easy – you have to nurture these relationships, pitch in a highly professional manner, provide high quality content and follow through your commitments.
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