Social Signal Optimization – Does it Work?


Social Signal Optimization

​Over the last twelve months or so I’ve spent a lot of time looking into the effects of social signal optimization and it’s worth.

I’ve heard so much regarding the dangers of false backlinking and the power of organic linking I was starting to get more than a little confused.

When I first took on my internet marketing training course I was taught to get backlinks wherever possible – all that has changed now.

So in this article we will be taking a look at why it is so important to drip feed social signals and what they can do for your blog/website…

The Social Signals Service

Facebook and Twitter are not exactly the best places to go to create affiliate sales ( no matter what the so-called gurus claim! ).

But this does not mean you shouldn’t leverage them – both Google and Bing use data from social sites in order to determine how high to rank your website ( not all agree with this theory but we will cover it later on in the article! ).

Here are some of the things both Google and Bing choose to take into account when ranking your site:

  • The Tweets and the the Re-Tweets of a particular URL
  • The authority of the person Tweeting the URL
  • The amount of Facebook Likes and Shares a URL receives​
  • The amount of +1’s ( Google + ) a URL gathers

​The theory is that content that gets shared a lot in social media may be seen as more valuable content by the search engines.

The Non-Believers

But if you carry out a basic Google search on this subject you will find that a group of marketers who disagree with this theory. Here are some of the reasons they highlight as proof that social signal optimization is lame duck:

  1. That Matt guy from Google constantly underlines the fact that Google does not take social signals into account ( should we believe him? Would Google want us to know how powerful social media signals really are? )
  2. All the social media sites NoFollow such links, which acts as an instruction to the search engines to not pass PageRank through those links.

​Not really the strongest argument the internet world has ever seen is it?

From a personal point of view I do not agree with this. Since I have started honing in on social signals I have seen a dramatic improvement throughout all my sites.

This may be coincidence – but I doubt it!

After all – there’s no smoke without fire, right?

What Google Says About Social Signals

OK, OK, just to be Devil’s Advocate, I’ll include a video from that Matt guy that works for Google ( Matt Cutts ). As I’ve already pointed out I don’t really believe he is giving us the whole story on social signals.

But, watching this video will certainly give you the chance to make your own mind up:

Social Signals in SEO

As you can see, Google has been a bit cagey about social signal optimization. Then again, just because Matt Cutts says X doesn’t necessarily make X true or false.

Building relationships online is now a lot easier due to the rise and the power of social media sites. The more relationships you build the more authority you build.

With this in mind – do you really have anything to lose?

If you are interested in more information on the subject of Social Media Marketing we recommend checking out the FREE tutorials the Wealthy Affiliate offer. Read our full review on their services by simply clicking the link below:


11 comments on “Social Signal Optimization – Does it Work?

  1. Hey Chris,

    I’m not a big social media fan. I find most social media to be just noise giving voice to useless information from uninformed people.

    I don’t do facebook, I don’t tweet any more – the only social media I use is google plus.

    I use Google + simple because of it’s ease of use and for the fact Google owns it.

    Now I know there are alternating views on whether G+ helps with your sites content SEO. But I have noticed that G+ post can rank well in the SERPS in Google.

    I wonder if this boost in ranking is solely on the personalization factor of your G+ account or does the number of +1’s you receive also play a factor in your ranking in the SERPS?

    My thinking is the +1’s ones do play a factor simply because getting those +1’s is actually getting your content in the front of more people. Thus increasing your audience.

    What are your thoughts?


    1. Hi Leo,
      I would have to agree with you – out of all the social platforms I believe G+ holds the most weight when it comes to SERPS. You cannot really ignore a social platform that is owned by the ‘Big G’ after all 🙂

  2. Hi Chris,
    I used to be a huge fan of social media and spend time each day on Twitter and Facebook for the sole purpose of networking and building relationships. But I found it so time consuming that I don’t really do any social networking other than what I happen to see or a tweet now and then. And I haven’t really seen a drop in traffic to my site. So I’m thinking social media may not be as much of an impact as we once thought with traffic.

    1. Well Wendy, it’s all down to how effectively you use social media – I have seen some quite extraordinary results from it but I had to learn my trade first!
      It will take up a lot of your time but the results could make or break a business 🙂

  3. I think social signal optimization is important, but you have to do it in a discreet/ regular person fashion. Meaning you talk about yourself regularly on these sites then add in some kind of sales here and there. but not too much.

    Really good topic to analyze though, you don’t want to spend too much time on social media.

    Matt TheDopestMatrix

  4. Hi there,

    Great post. I’m just starting out and I’m still new to the use of social media platforms. The only one I’m focusing on so far is Google+. Mainly because I’ve heard that it can help with your rankings.
    I am sure that knowing how to use every social media can greatly improve the number of your traffic. As I’m just in my early steps, I’ll go with Google+ for now.
    What do you think? Any tips or suggestions to help me with the traffic?


    1. Hi there,

      Well the first thing I’d do is find out what platform suits your niche best…and then hammer it! The top social sites are great but if they don’t cater for your niche they will be a bit of a waste of time! 🙂

  5. I don’t really know if social signal optimization actually works or not, but there is the chance you might get so involved with it you neglect your actual site. Many people on here are saying all you really need is Google + if you want to do social media marketing. I have to second that.

    I’ve seen several times where things I put in G+ get ranked first page. So I think that at least shows some promise. Facebook, Twitter, etc take a back seat in my opinion

    1. Any backing to put behind that Jason? It seems a little wafer thin at best?

      A large number of ‘big gun’ internet marketers swear by social signals – at the end of the day there is no smoke without fire. Google+ is obviously owned by Google so of course it is going to help indexing…but not with much traffic in my experience!

      It’s up to you really – listen to your peers or believe in your own opinions!

      The success of your site will give you the answer you are looking for!

  6. Hi,

    I certainly enjoyed this post on Social signals. I have been confused as to which ones to use and I think Google plus is probably the main one to concentrate on.

    I think the main problem most newbie marketers have these days is the sheer amount of social avenues to travel down – it’s pretty overwhelming isn’t it?

    The video by Matt Cutts was made in 2010 and it is now 2016 so the situation with FB and Twitter may have changed to more or less being a factor. What are the Google videos saying these days? Do you think there is a change?

    I am pretty sure google plus matters more. Do you opt to use it more often than the other choices out there?

    1. Hi Cynthia,

      I tend to concentrate on Google Plus and Reddit only at the moment – I did used to use Pinterest but the system seems to be buggy these days (I have to pin things about 5 times before they stick then they double up!). Anyway – no more pinterest as it’s doing my f##king head in!

      The Matt Cutts video was filmed a while back but it is still used by Google…indicating that they still want people to believe this.

      Personally I think there is no smoke without fire – just because Google says one thing doesn’t mean it’s right OR that it’s telling the truth. Why would they want to help marketers rank?

      I think time will tell – the proof will be in the puddin as they say!

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