Website comments are part of everyday life if you happen to work online. A simple comment box can bring about all manner of interaction…but is it worth responding to these comments?
A Chatty Fella!
Most sites begin to get some sort of action in their comment sections after about twenty pages/posts have been published (that’s not an exact number but it gives you some sort of idea!)
When I get a comment on one of my sites it usually takes me about thirty seconds to read it and no more than a minute to reply and check my grammar.
In some cases I do receive a question that truly tests me with a complex view and these can be quite time consuming to respond to.
Here are the Pros & Cons of responding to visitor’s comments…
The Traffic Bump
There’s no doubt in my mind that (real) comments will drive more and more traffic your way. The more comments an article receives the more text it ends up with – this is a VERY good thing!
SIDE NOTE – spam is not considered extra text and should ALWAYS be removed from your comment section (If the comment contains a URL that tracks back – chances are it’s probably spam!)
Text makes the search engine world go round – text is well and truly beautiful!
You should see some positive change in your bounce rate when you start responding to comments. When people know a blog/website is active and are interested in your topics they will return to see your responses and opinions on certain questions.
The Social Element
When you respond to comments you are actually encouraging more comments on your site.
I find that people who leave a POSITIVE comment (they’re not all positive unfortunately) are more likely to click the social share buttons provided on the article.
Social media traffic can be really powerful – the more shares your work receives the better.
How Much Time Do You Have?
This is the biggie for me – time! Trying to run a successful internet marketing campaign takes A LOT of time and effort and sometimes the day is just not long enough.
If you do not respond to comments with something worthwhile people will notice this. There’s nothing worse than seeing a ‘Thanks for the comment John’ response sitting sparsely in a simple comment box – it basically screams out LAZY WEBMASTER OWNER!
If visitors believe the people behind the scenes don’t give a s**t then they won’t either – bye, bye traffic!
If you want to do well, you can’t do a mediocre job at responding to comments. Responding in a timely and intelligent fashion should only take you a minute or two but these minutes soon add up ( depending on the amount of interaction your site receives ).
The Simple Comment Box…
As you can see the Pros far outweigh the Cons with this subject – comments can really boost your site’s performance.
I quickly touched upon the topic of spam comments above and I feel I should mention it again. Please don’t be tempted to approve these sorts of comments – even if you remove the URL they have included. Most of these spam comments are auto-generated so there will be other exact comments floating about.
This will only lead to one thing – duplicate comments so duplicate content!
Get rid of them and get rid of them fast!
So, what is your view on responding to blog comments? Do you agree with my views or do you think it is nothing but a waste of your precious time? Please leave your opinions in the comment section below ( see what I just did there 🙂 )