If you look to the right hand sidebar ( categories section ) you will see that we offer a handful of video tutorials that cover marketing/blogging topics.
These videos are housed on the awesome YouTube platform and constantly bring us a lot of traffic to this site.
I thought it was about time we looked at the ‘ins and outs’ of ranking a YouTube video so you to can draw in your own traffic from this platform.
How to Rank a YouTube Video
If you are looking at gaining more exposure for your website you really should think about adding YouTube to your arsenal. This awesome video platform is one of the most underutilized strategies when it comes to marketing a website.
YouTube is now owned by Google so the search bar they provide is pretty much as effective as Google’s own bar. Just as someone could type in ‘aquaponics fish’ in Google and find your site, they can do the same with your videos on YouTube.
Have you noticed the amount of YouTube videos that make their way onto the first page of Google’s results these days?
If you manage to create a half-decent video the possibilities are endless!!!!
YouTube Video SEO Marketing
I manage to get about 75% of my YouTube videos ranking well within their search engine – I’m pretty pleased about this!
After analyzing the ones that rank well and the ones that don’t, I’ve put together a simple checklist that I use for EVERY new video release…
1) Get YouTube Video Popular
Those lovely looking ‘thumbs up’ and social shares on each video play a big part in how Google looks at your effort. It’s in YouTube’s interest to showcase their most popular videos so these social indicators are VERY important.
Before we go any further I should mention one thing – don’t be to worried about the amount of dislikes ( thumbs down ) your video receives. For some reason these don’t really effect the overall ranking of your video – the thumbs up you recieve always seem to overpower them!
2) YouTube Video Retention
At the end of the day if people don’t want to sit through your video then YouTube/Google is going to sit up and take notice of this fact.
It makes perfect sense really – audience retention is EXTREMELY important when it comes to ranking a YouTube video.
For example, say there are two videos with the same title – ‘how to feed a baby’. One of these videos has at least 90% of it’s audience watching through until the end. The other video only has 10% of it’s audience watching through to the end.
Which video do you think will rank higher?
Statistics show that people have an attention span of about 3 minutes when it comes to watching a video.
This means that if your video goes over three minutes you need to try extra hard to keep your audience interested. The key is to keep the video moving and use lots of titles to break things up.
The video tutorials we offer here are not exactly the most dynamic videos ever made ( far from it actually! ). But we use a sort of video slideshow method that includes many different titles and bullet points.
Much like text on a page – you need to break your video’s information up a little bit and make it easy to watch/digest.
Keep track of your YouTube video’s retention rates by simply going to Analytics >>> Audience Retention.
3) Optimize a YouTube Video
A lot of people seem to go the wrong way when they try to optimize a YouTube video – things are not as simple as they used to be I’m afraid!
YouTube.com is harder to manipulate than it was years ago.
The trick here is to optimize your videos with awesome keywords but don’t overdo it. Keep them as relevant to your video subject as possible and try to add additional keywords instead of just the phrases you want to rank for.
I usually aim for a video description that hits the 300 word mark. In this description I will use the main keyword ( the title of the video ) about twice and surround it with a handful of other keyword variations.
I then use about 7 of these keywords ( including my main keyword ) in the tag section. I think it makes great sense not to overpopulate these tag sections – I imagine that’s an easy way to set Google’s alarm bells ringing!
Ranking a YouTube Video
These are the three main points I look at when trying to rank my YouTube videos. There are thousands of other articles out there that will attempt to convince you to include captions or transcripts with your videos but in my experience – they don’t help one bit!
I just simply stick to the three point checklist I’ve provided above and the logic of YouTube/Google does the rest.
I will finish this article today by pointing out the importance of appearing natural within a video. Don’t try and memorize a script or you’ll sound like an amateur newscaster.
If you are able to talk off the top of your head, it comes across much more conversational and natural.
If you are looking for more information on ranking YouTube videos and optimization in general, we recommend trying out the FREE tutorials the Wealthy Affiliate offer. Check out our full review on their services by simply clicking the link below: