Online Reputation Management Guide


Online Reputation Management Guide

You’ve spent years building up your online presence and things are finally paying off. Your business is thriving and money is starting to roll in – you feel like you’ve finally hit the internet big time!

All this could be taken away from you with a few simple clicks of a laptop that lead to a negative review.

Check out the simple online reputation management guide below and make sure your online business looks ‘the biz’ all of the time!

Online Corporate Reputation Management

We are all aware of the power of social media in all forms of effective internet marketing. Are you also aware how damaging these social platforms can prove to be?

One bad review wrapped up in a simple tweet or Facebook post can throw your business off-course for at least 12 months. Unfortunately it’s sad but true…

In my book online reputation management is a relatively broad definition. I like to think of it as damage limitation at times!

It’s great to be able to concentrate on keeping a good reputation, the reality of it is that most businesses are trying to get rid of a bad one!

Businesses depend on reputation – in the physical world and in the online world. Once you pick up a dodgy tag your sales are going to plummet. If people have the wrong impression of your company, they will not do business with you and you will not make money…

The Online Reputation Management Guide:

#1 Criticism is Part of Business

In my experience it doesn’t matter if you run the most effective and trustworthy business in the world. People will ALWAYS find something to complain about ( eventually! ).

You have to be prepared to handle this criticism and this means you must respond to ALL of the criticism directed at you!

Online Corporate Reputation ManagementFirst and foremost you must locate the ‘bad press’ you are receiving – this is easy enough with the help of our friend Google. A simple search for reviews of your site, product or service is bound to uncover a few ‘undesirables’.

Now, once you have found a poor review or comment please don’t take it personally! The last thing you need is to get all emotional and post something you can’t take back.

I know how tempting it is to lash out at people putting something of yours down – it’s human nature to lash straight back!

I’ve always found that the best way to answer a critic is to offer them something for free. Do everything you can to make them feel important and to smooth the argument down.

When other customers spot this type of response they will instantly recognize that you are human and that you care about customer satisfaction. This goes a long way to proving you are an individual they can eventually do business with.

Always keep in mind that some people are just a pain in the ass. No matter what you do or what you offer them it will never be enough. Please don’t argue with these types of people – it’s just not worth it!

Simply try your best to please them then move on peacefully when you realize they are a lost cause.

#2 Establish Your Reputation as an Expert

If you want to establish your reputation as an expert there is only one place to go really – forums!

Thankfully the internet is absolutely jam-packed with various niche forums so you should always be able to find one close to your topic.

Search online and sign up for as many niche related forums as you feel you can handle. Engage in the community and answer questions whenever possible. Offer real value to the other members and they will take notice of you.

#3 Make Use of Blogging Technology

Having a stationary website is fine but have you ever considered adding a blogroll to it?

Blogs are an extremely dynamic way of making your website evergreen and active. They easily allow you to get in a conversation with the marketplace and respond in a timely manner.

Blogs are also a great way to keep comments on your business or service ‘in-house’. It’s best to have as much of your criticism in one place as possible so you can handle it the way YOU want to.

Blogs are an extremely effective way of keeping your website fresh in the eyes of Google and other search engines. They will always favor the sites that seem more ‘alive’ with regular content.

You can use each post to target specific keywords related to your business allowing you to draw in targeted organic traffic.

Above all a blog gives the customer the impression that you are always available. It’s yet another avenue they can choose to get hold of you if there is a problem.

If you are interested in learning more about handling your online business we suggest checking out the FREE tutorials the Wealthy Affiliate offer. Read our full review on their services by clicking the link below:


14 comments on “Online Reputation Management Guide

  1. Hello Chris,

    Bad comments can impact a business but can be overcome by going to the same social media sites and having customers enter in their good reviews. Now a days, it can be just a temporary deterrent but the trick is knowing about the comment! Anyway, it’s good advice.

    1. Hi there icecoach ( awesome name by the way!!! )
      Yes bad comments can float around online for years and ruin everything you’ve built up. It’s best to get everything in place before this type of thing happens to your business 🙂

  2. I don’t think I’m at a point where my site will start being reviewed by other sites. But I will remember that for the future. I do participate in a few online forums that seem to be helping very well. It’s hard to find one with enough reputation and traffic that will allow you subtle advertising for yourself, just by participating in the threads. You mention about adding a blog roll to your website, and that it keeps your content ‘evergreen’. What does ‘evergreen’ mean?

    1. Hi Sarah,
      Don’t worry about your site being at a certain level yet – just keep doing what you’re doing ( producing content ) and the sky’s the limit 🙂
      Evergreen content means content that does not go out of date – you can keep returning to it and it will still be relevant.

  3. This online reputation management guide is surely what we need when we want to build a long-term online business. It’s can be a long time journey but in the end all the hard work will pay off. I got to admit that I haven’t put all effort needed to build my own, but I’m going there. There’s still a lot to do and I’m so excited about it.

  4. Thank you for the tips, I really like this article, John.

    I think reputation is important while building a business online, as well as expanding your brand.
    I am thinking about establishing myself as an expert in my niche.

    What forums would you recommend for the make money online niche?

    1. Well the first one that comes to mind is the Warrior Forum Anh. They allow you to create quite attractive signatures below each comment you make – perfect for showcasing your own offers/services 🙂

  5. Very thought provoking article.

    I never thought about that side of the scale. I like that you suggest answering all your negative comments. I probably would have ignored them. Great idea also to offer them something of value or a free gift.

    I guess it boils down to being able to accept criticism, learning from your mistakes and picking yourself up and carrying on delivering the good stuff.

  6. You’ve made a strong point and I couldn’t agree more. I had an experience when I just started online marketing I felt discouraged when people gave critics. It took me years to finally accept that I shouldn’t take it personally. Business is business, and I can’t get offended every time someone doesn’t like my post. I’ve learn that I should not be perfect, I just need to carry on while working on my reputation. Some will root for me while others will just mock. Good feedback or bad feedback is good.

  7. Having a good online reputation is crucial in any business. Compare this to traditional method, you can target global audience. This is a remarkable milestone for anybody to thrive their products or services through internet. If this is done right, the revenue will start snowballing as they grow the business and reach more people all around the world. I can’t imagine how fast can business owners improve their existence in the future. HUGE!

  8. Your site is great! One thing that stood out for me besides the honest content about building a reputation, is the fact that you reply to every comment you post. I think a lot of people forget to do that when they establish themselves online, or they stop doing that after awhile. I think it’s important to remember, if you decide to put up a site, your readers are people, and they deserve to be treated like people, not ignored. You definitely do that! Keep up the good work!!

    1. Well thank you mate! I feel it’s important to keep up with visitor’s opinions – makes them more likely to return at the end of the day! 🙂

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