Marketing Funnel Strategy – Website Conversion Strategies

Marketing Funnel Strategy - Website Conversion Strategies

With a decent marketing funnel strategy in place you can build yourself a ‘golden path’ to a successful online business.

Your content is published and you are attracting plenty of visitors…but nobody is converting! In this article we will be looking at a handful of website conversion strategies that can help you make some sales…

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What is a Conversion Funnel?


A conversion could basically mean a sale, some sort of opt-in, a lead, a phone call or a sign up. It’s basically down to something that can be tracked.

A conversion funnel is a path that your website lays out for your visitors ( traffic ). It is a way for you to create a user experience through your website so that people end up at a final destination YOU choose.

You are basically anticipating that a percentage of visitors will take this path and end up at your chosen destination. Below is a short example:

  • An individual lands on a article on one of your stationary web pages
  • They click a feature link on this page that takes them to a sales/pitch page
  • The individual clicks the link and ends up on this sales/pitch page ( your chosen final destination )

​​Marketing Funnel Strategy – Why so Important?


Why is a marketing funnel strategy so Important?With effective website conversion strategies in place you can track where people leave your funnel. Once you locate the area of your website that people are leaving from you can try and find out why they are leaving and fix it!

On the flip side of the coin – conversion funnels allow you to track and take note of where people convert the most.

Once you know where people are converting you can leverage that and repeat it on other areas of your website.


Creating An End Result


You need to have a good idea what the end result of your website is before going any further with a conversion funnel.

So ask yourself this question – what is the end result of your website?

Could it be…

  • Some sort of opt-in?
  • A sale of a particular product?
  • Do you want them to visit a site with a view to signing up with them​?

​You NEED to determine what you want people to do on your site once they have arrived there. Once you have this end result in your head you will have a clear path of what you want to do.


Tracking Your Chosen End Result


So you now know what the end result of your website is – it’s like a weight being lifted off your shoulders!

But there’s no point having all these visitors making their way through your site if there is no way of tracking them. Thankfully there are a number of ways you can track your chosen end results. Below are two of the most popular choices:

  • Internal website tools or plugins
  • Track externally through Google Analytics or software

​I’ve encountered many handy website tools to do this job but I still end up back where I started – Google Analytics.

​I simply find Google’s approach a lot easier to find my way around and remember.

Let’s take a look at how simple it is to set up a tracking system within your Google Analytics account:

  1. Sign into your account
  2. Click the ‘Admin’ button at the top-right hand side of the​ screen
  3. Your are now confronted with three columns. In the far right column click on the ‘Goals’ button
  4. Choose the red colored button that reads ‘New Goal’
  5. Then click the ‘Custom’ button
  6. You will then be required to give that Goal a name and then select the ‘Destination’ option
  7. Once inside the destination section you must enter your end result URL
  8. Finally, click ‘Create Goal’

​Once you have this goal set up and working you will then be able to locate where people are dropping out of the path. You will also be able to see where the more interested parties are coming from and what route they take to get to your end result.

If you are interested in finding out more about conversion funnel strategies we strongly suggest checking out the FREE WA training tutorials available through the link HERE

13 comments on “Marketing Funnel Strategy – Website Conversion Strategies

  1. Hi Chris,

    Thanks for this great post, i have heard about Conversion funnels but never really understood what it meant. You have made this a lot more clear to me now with the easy to understand explanation of what it is all about and how to approach it.

    1. Greetings Mark, welcome to our site!

      I’m glad this article managed to clear up the subject for you – conversion funnels are an extremely effective marketing tool when set up correctly. Thanks for stopping by and letting us know your thoughts on the subject. Look forward to seeing you here again soon 🙂

  2. Very interesting article, I have never looked at marketing funnels but will start after reading this. Thanks for information, looking forward to reading more about it.

    1. Hi Scott,
      They are definitely worth setting up if you are trying to make money from your website. They allow you to track visitors at the same time as directing them to the ‘money page’ on your site. Very powerful systems if used correctly.
      Thanks for stopping by and leaving your opinion. Good luck 🙂

  3. First off wanted to say your site is great. Very well laid out and eye appealing. Also, great article. I haven’t really used conversion strategies, but from reading your article I can see how effective they can be. I definitely will consider start using them as well. Thanks for writing this article, as alot probably don’t know this as well.

  4. Hello Chris,

    That’s a great tip i will implement on my website when I start building traffic and struggling to convert.

    You can always find a new angle to update existing content to make a better overall experience for your audience.

    It seems your receiving some decent traffic yourself! I noticed you have 50+ shares, likes etc.

    Well done!

    ~Benji~

  5. Another smash hit Blog Post again from you Chris. 🙂
    Would you say some Funnel Systems could easily thought of being related to MLMs too? How about the binary programs out there?
    Have you by chance heard about the Automation Funnel System?

    Thanks in advance for answering my questions. 🙂

    Looking forward to more Blog Posts from you in the future. 🙂

    Wishing you all the best with your online success above and beyond the horizon,

    ~Angel

    1. Hi Angel,

      No I don’t really relate funnels to MLM opportunities – if I’m honest I don’t go ANYWHERE near MLM options! As for Binary Options – another big NO from me! Most of them are scam products so I’d advise you to stay away from them as well!

      Great to see you here again! 🙂

  6. What a clean simple explanation of why funnels are important and thank you for the short tutorial at the end explaining how to set up goals. I have never done it for my own sites because I wasn’t sure how or why. Now I know and as soon as I finish this note I am off to set up my goals. Great article and nice looking site.

  7. Hello again Chris,
    Great read as always! I can’t emphasise more on the importance of marketing funnels, they are really essential on getting conversions as they help us track and plan better.

    My Online business gets much easier to grow with the funnel but I’m starting a local brick and mortar store and I was just wondering, will the same funnel for an Online Business work with a local store?

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