I sometimes feel that LinkedIn gets a rough ride in social circles which is mainly down to people not understanding it properly. I don’t want to sound ‘high and mighty’ here because I was one of these people myself up until recently…
It was tough going but I finally got there – I actually made this career-based social platform work for me for once!!!
So in this article I’ve compiled a handful of LinkedIn profile tips and mistakes to avoid. I have used my own personal experiences ( well, failures, if I’m honest! ) and drawn from them to create this simple guide for others…
LinkedIn Mistakes You Should Avoid
Before we start I should first ask you this question – when did you last login to your LinkedIn account?
At a guess I’ll say about 50% of you reading this haven’t visited the site since you last had a ‘connection’ request!
LinkedIn is frequently overlooked as nothing more than a glorified job site and that couldn’t be further from the truth really. LinkedIn is an awesome place to develop professional networking.
I have gathered hundreds of connections who serve as great inspiration and an ideas base. I am now in contact with numerous internet marketing professionals who are only to happy to occasionally help me out ( if I need it! ).
But at the end of the day the site is geared towards providing professional possibilities. You never know what is going to come your way next so you NEED to be prepared…
#1 Don’t be a Shadow
I don’t know about you but I would never consider following anyone, on any social network, that didn’t have a photo of themselves. It’s sort of a big warning alert to me.
Why would somebody come on a social platform and not use a photo of themselves?
It’s quite a difficult question to answer really…maybe they lack confidence, maybe they are not who they say they are, maybe they just aren’t taking the platform seriously!
It’s doesn’t really breed positivity does it?
At the end of the day, you are much more likely to have your profile viewed if you have a picture that people can relate to.
If you were in the process of buying a car would you look through a list and pick one that had no picture?
No, I wouldn’t either!
#2 Don’t Photoshop
There are a number of factors that fall under this category but one in particular seems to stand out…
A lot of men and women over the age of 40 seem to think they need to provide some sort of misrepresentation of their image. If you are in your 40’s then I’m afraid you are in your 40’s – why fight it?
Many people are getting caught out on LinkedIn because of misrepresentation. If you post a picture of yourself in your twenties then at some point in the future you are going to get caught out – period!
Please don’t even think about posting a picture of your new baby or your dog either – this is bad enough on Facebook let alone a professional site like LinkedIn.
#3 Ignoring The Platform
For some reason a lot of businesses ( online or offline ) choose to overlook the LinkedIn platform. This social site is a platform that lets you to join forces with millions of new potential customers and find like-minded individuals to help grow your organization.
Once you are on the LinkedIn platform use it!
Your LinkedIn status is the right place to update your network about your professional accomplishments. It’s also the right place to showcase developments in your business.
Log in every now and again and post a little something related to the working week – keep your status fresh and you will appear a much more active individual.
For some reason LinkedIn offers an automatic notifying option within it parameters. I’m sure you’ve all noticed a few connections on your timeline who are constantly changing things?
I hate this and I’m pretty sure most other LinkedIn members out there hate it to!
Notifying your network of connections EVERY time you make a change is not really going to paint a clever picture of you. Go into your profile settings and change the settings on notifications.
If a really important event has happened then choose to notify everyone as you’re posting it. Just don’t notify everyone about every single profile change you make – it looks a little stupid really ( harsh but true I’m afraid! ).
#5 Limit Group Messages
When I first started using this platform I often made the mistake of sending out group messages to people who couldn’t care less. Not many of them broke the connection but I’m pretty sure more than a few ignored me from then on in.
If you have an update on your marketing efforts don’t start sending it out to connections that are in the IT industry – why would they want to know about it?
You basically look like you are spamming the majority of your connections and if you think about it…you are!!!
#6 Proof Read EVERYTHING
This is the section of the article where I make myself look like a bit of an ass I’m afraid!!!!
When my LinkedIn account was little more than six months old a kind and thoughtful connection pointed out a couple of mistakes to me. I was horrified!
These were a pair of glaringly obvious grammar mistakes on my profile and they had been floating there for the full six months. I hadn’t really taken the time to proof read my original profile bio and as a result I looked like a complete amateur for six months!
About 99% of online word processors have some sort of automatic spell check or grammar alert built into them. There really is no excuse for bad grammar – especially on a career based site like LinkedIn.
LinkedIn Profile Tips And Mistakes to Avoid
So there we have it – unfortunately it was impossible for me to get through this article without looking like a fool in certain sections!
But with a bit of luck the thoughtless mistakes I first made on LinkedIn will hopefully help you to avoid the same path.
Just remember that you are your own brand on LinkedIn so treat yourself as a good one! Be consistent in that brand and be clear about your direction – stay relevant and stay active!