Product: Letting Go of the Words, Second Edition: Writing Web Content that Works
Subject: How to Write Great Website Content
Author: Janice (Ginny) Redish
Publisher: Morgan Kaufmann
Price: $29.00 ( Retail )
Cheapest Place to Buy: Amazon.com
Our Rating: 9 out of 10
These days it makes good sense to have some sort of web content management strategy in place when building out a blog or website.
Some people can’t write very well, other people can write pretty well – the problem is there is a mountain of good content already online. I find bad web content usually comes from a severe lack of confidence in the author’s own writing skills.
So what is the answer?
Well, you need two things in place for ANY website to ‘make it’ in this day and age:
- You need visitors to your site
- You need engaging and worthwhile content
The funny thing is that visitors will arrive at your site IF you have engaging and worthwhile content on it!
About a year ago I borrowed a book off a colleague of mine that teaches newcomers how to write great website content – I still haven’t given it back…
Letting Go of the Words by Janice (Ginny) Redish is a superb look into the principles on clear writing for the modern day internet.
I was so impressed by it I decided to write a review for this site that highlights my experiences with it so far. In this book review, I will discuss how well it works, the web content management strategy Janice Redish covers, some minor drawbacks with it, and where to get the best deal when you buy it online.
By the end of this review, you should have a good idea as to whether Letting Go of the Words, Second Edition is the right book for you.
Letting Go of the Words, Second Edition – Product Overview
The author of this book, Ginny Redish, is a world-renowned expert on information design and principles on clear writing. She is well known for providing internet content strategies that lead to plain language for the web.
This is her second edition of Letting Go of the Words: Writing Web Content that Works. All of the impressive information from the first edition is included in this publication along with new ideas on how to write great website content.
Here are a handful of the new topics she covers in this book:
- SEO ( Search Engine Optimization )
- Content Through Social Media
- New Takes on Content Strategy
- Coverage of New Hardware Devices ( Tablets, iPads, and iPhones )
It is a complete guide to making YOUR web content more readable and engaging.
The Good & The Bad
- Author encourages you to think about how your audience is taking what they read
- Book explains in considerable detail what content works on a website
- Not much technical jargon – the book is extremely easy to follow
- Includes illustrations that show both positive and negative ways of imparting information
- Covers factors you that probably didn’t realize were important to your site’s success
- The book provides case studies which you can use as examples
- Provides information on the selection of colors you should be using on your website
- The information walks you through the ENTIRE process of writing for the web
- Very informative new section on writing for social media
- Minor sections cover some design and code elements which might not appeal to all readers
- A lot to learn in the book which may lead to information overload for some ( I recommend re-reading parts whenever possible )
Who is This Book For?
Regardless of what type of writing you do, you will find great value in this book. If you are struggling with bounce rates and keeping your site visitors engaged then this guide should be top of your Christmas list.
This is the go-to publication for ANY webmaster who wants to improve the quality of his/her work.
Our Final Opinion on Letting Go of The Words
Forget page ridden SEO – sometimes the most effective way to optimize your website is through impressive content. I love the way you can apply this book to just about any type of writing and make it work!
After reading both editions I realized the second edition was far superior and up to date with modern day internet techniques. It had a host of new examples and more emphasis on usability testing.
The perfect web content management strategy for those that are struggling to keep their website afloat…
I hope you enjoyed this review and if you have any questions about Janice Redish’s book or want to leave your own personal review, leave a comment in the section below.