Using the internet to learn on page SEO can often prove to be a rather difficult task. Many of these marketing blogs tend to ‘tread on their own toes’ when attempting to explain things.
Simple on page SEO basics are not as hard as these bloggers make out. The following article is geared towards newbies with a view to explaining things in simpler terms…
What is On Page SEO?
Search engines like Google have a set list of algorithms that help them rank pages and put them in order within search results.
One of these algorithms scans the actual content of the page – both your text and the code behind the text.
Things like the different tags attached to an image coding or the title tags are picked up on and tell the search engine what your page is about.
These factors are what make up your on page SEO basics.
Lets Learn On Page SEO…
The following are simple techniques that can be used to improve the on page SEO of your website:
1. SEO Aimed URL’s
The title of your article/post should always be in your URL – search engines treat your URL the same as they treat your text!
In most cases ( if not all ) you will be using a keyword in your post title and this is why you should include it in your URL. You want the search engines to center on this keyword and rank you for it.
2. Shorter Titles Rock!
Keeping your titles under 55 characters is good practice for on page SEO. Make sure you are using H1 tags for your titles – these tags are the primary header tags and indicate to search engines what text is the heading.
3. Make Use of Video & Images
Videos and images are great website tools for keeping visitors on your page longer than normal. One area that often gets over looked when optimizing images and videos is the file name.
– A file name that reads 234jhs57.jpg means absolutely nothing to a search engine.
– A file name like onlinemarketinggraph.jpg explains plenty to Search engines.
You must always use ALT tags on your images as these are a great way of letting Google know what that image is about. Google can read text and make sense of it but it cannot see images. It is up to you to add the ALT tags so that Google can make sense of your images.
4. Keyword Density
By now I’m pretty sure you know what keywords are and how important they are to your website. If you want to know more about them I suggest you check out our Jaaxy review here before going any further.
Keyword density tends to be a little tricky these days as nobody is really that sure on what works and what doesn’t.
As a rule of thumb I tend to use my keyword in the title of the post, within the first two sentences then somewhere near the end of the post.
I also try and use related keywords throughout the article to ‘bump up’ the main keyword I am centering on. A related keyword is one that is different to my main keyword but has a similar/same meaning.
5. Linking Out
I always try and link out of my articles towards authority sites at least once. I like to link to Wikipedia as this site is well known for being a ‘big boy’ of information.
The outbound links are used by search engines when the attempt to determine what your page is about. Use your related text to link out to these pages don’t just use naked URL’s.
6. Quality of Content
Don’t go around thinking that Google is nothing more than a robot that looks for keywords – it’s a heck of a lot smarter than that!
Google bots are human enough to read through content and judge whether it is worthwhile or not.
You should always provide relevant and useful content that has good grammar and is error-free. Always make sure you have short and sweet paragraphs with plenty of ‘white space’ around your content.
Arriving on a page and seeing a wall of black text is not the first impression most people are looking for. Make sure your content is spacious and use subheadings.
Making use of simple on page SEO basics will improve your overall page rank in the SERPs. By getting in the habit now you can program yourself to implement these tactics in every page you publish.
If you are looking to learn on page SEO in more depth we suggest checking out the free education the Wealthy Affiliate community offers through the link below: