Learn On Page SEO – Simple Guidelines

 

Learn On Page SEO

Using the internet to learn on page SEO can often prove to be a rather difficult task. Many of these marketing blogs tend to ‘tread on their own toes’ when attempting to explain things.

Simple on page SEO basics are not as hard as these bloggers make out. The following article is geared towards newbies with a view to explaining things in simpler terms…

What is On Page SEO?

Search engines like Google have a set list of algorithms that help them rank pages and put them in order within search results.

One of these algorithms scans the actual content of the page – both your text and the code behind the text.

Things like the different tags attached to an image coding or the title tags are picked up on and tell the search engine what your page is about.

These factors are what make up your on page SEO basics.

Lets Learn On Page SEO…

The following are simple techniques that can be used to improve the on page SEO of your website:

1. SEO Aimed URL’s

The title of your article/post should always be in your URL – search engines treat your URL the same as they treat your text!

SEO Aimed URL's

In most cases ( if not all ) you will be using a keyword in your post title and this is why you should include it in your URL. You want the search engines to center on this keyword and rank you for it.

2. Shorter Titles Rock!

Keeping your titles under 55 characters is good practice for on page SEO. Make sure you are using H1 tags for your titles – these tags are the primary header tags and indicate to search engines what text is the heading.

Most website builders like WordPress or simple Blogger blogs automatically have these H1 tags in place in their title boxes ( but it’s always worth checking just in case! ).

3. Make Use of Video & Images

Videos and images are great website tools for keeping visitors on your page longer than normal. One area that often gets over looked when optimizing images and videos is the file name.

– A file name that reads 234jhs57.jpg means absolutely nothing to a search engine.

– A file name like onlinemarketinggraph.jpg explains plenty to Search engines.

You must always use ALT tags on your images as these are a great way of letting Google know what that image is about. Google can read text and make sense of it but it cannot see images. It is up to you to add the ALT tags so that Google can make sense of your images.

Use ALT Tags

4. Keyword Density

By now I’m pretty sure you know what keywords are and how important they are to your website. If you want to know more about them I suggest you check out our Jaaxy review here before going any further.

Keyword density tends to be a little tricky these days as nobody is really that sure on what works and what doesn’t.

As a rule of thumb I tend to use my keyword in the title of the post, within the first two sentences then somewhere near the end of the post.

I also try and use related keywords throughout the article to ‘bump up’ the main keyword I am centering on. A related keyword is one that is different to my main keyword but has a similar/same meaning.

5. Linking Out

I always try and link out of my articles towards authority sites at least once. I like to link to Wikipedia as this site is well known for being a ‘big boy’ of information.

Outbound Links

The outbound links are used by search engines when the attempt to determine what your page is about. Use your related text to link out to these pages don’t just use naked URL’s.

6. Quality of Content

Don’t go around thinking that Google is nothing more than a robot that looks for keywords – it’s a heck of a lot smarter than that! 

Google bots are human enough to read through content and judge whether it is worthwhile or not.

You should always provide relevant and useful content that has good grammar and is error-free. Always make sure you have short and sweet paragraphs with plenty of ‘white space’ around your content.

Arriving on a page and seeing a wall of black text is not the first impression most people are looking for. Make sure your content is spacious and use subheadings.

Conclusion

Making use of simple on page SEO basics will improve your overall page rank in the SERPs. By getting in the habit now you can program yourself to implement these tactics in every page you publish.

If you are looking to learn on page SEO in more depth we suggest checking out the free education the Wealthy Affiliate community offers through the link below:

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10 comments on “Learn On Page SEO – Simple Guidelines

  1. I know that linking out is recommended. But I’ve also been told by experts in the affiliate marketing world that linking out can actually cost you traffic because someone will leave your site and forget about it, reading the new info they’re on. So I guess it’s a give and take balance that most people have to take. If your traffic isn’t producing enough conversion, I suggest taking those outlinks away to keep people on your page.

    1. That’s a decent point Sarah!
      I would always recommend creating a link that opens in a new tab so that your site stays open on it’s own tab, making it easy for the visitor to come back to you when they need to 🙂

  2. Hey, Chris, I have always thought I have SEO in good hands, but after reading your post I must admit, I have failed in some of the areas yo mention.

    These are the areas I failed in.
    1. Using related keywords throughout the article to bump up the main keyword.
    2. Outbound linking to authority sites that that would support my article.

    I am so glad that I take the time to read your article carefully. Now I am going to back to all my posts, and implement all the tips that you mention. Thank you for such valuable information.

    1. Cool – glad I could be of help Bishop!
      Please don’t overdo it when using the keywords in your article though – one in the first couple of paragraphs and one near the end should do just fine 🙂

  3. Hi Chris,

    6 items to make my article rank up in Google. In your experience, how have these 6 items helped you get a good ranking in Google?

    One thing for sure, I’d keep that 55 char limit for my titles.

    Lastly, isn’t an H1 heading too big? How about H2?

    Just clarifying. Thanks!

    1. H1 headings are fine as long as you’re only using them once as the main title to your post/article. I always go for H2 and H3 for my subheadings within the content body of the article.

  4. Dear Chris,

    Another great informative Blog Post from you. 🙂 Of course the Gentle Giant Google has been programmed in such a way that it knows how to detect Content that is following SEO techniques or not as well as seeing if there is original quality written Content as well.

    By Quality of Content, could you please tell me if the longer the Post the more likely it counts as great Content, yes or no? Is there a set word limit you go by on how long your Posts should be?

    I suppose based on reading this I need to learn to be more in tune with what kind of Heading Types I put on my Website throughout in my Pages/Posts.

    Thanks for the heads up Chris. 🙂

    Wishing you all the best with your online success above and beyond the horizon,

    ~Angel

    1. Hello again Angel!
      There is quite a substantial amount of proof now that Google favors the longer posts ( in most cases! ). I normally aim for about 1000 words but if I fall short I don’t lose any sleep over it 🙂
      Just keep producing content…

  5. Hey there

    You have laid out a great article relating to SEO. It relates to people like me who are new to this online platform & the tips will surely assist me in achieving better rankings

    I don’t wanna be depending on purely keyword tools alone for sure. I also do know that writing quality content is another way of getting ranked. Just how clever is Google?

    Thanks for the review!
    Zhi Wei

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