The rules have change and in my opinion they have changed for the better – keyword density for Google is now something that you don’t have to lose sleep over!
Before we go any further I should point out that this post is dated on the 24th of November, 2014. If you are reading it in 2018 then I’m pretty sure the rules of the game have changed even further and I recommend trying another article.
Gaming The System
This is going to be a pretty simple post for me today because the rules have got a lot simpler for webmasters and content creators ( thankfully ).
When I first started out I went through my internet marketing training at The Wealthy Affiliate Community. One of the first lessons I was taught there was how important keyword density for Google was.
We were provided with a content tool ( which is still available for FREE today ) that sternly measured the amount of chosen keywords you were using in your content.
I still use this tool today – as a matter of fact this article is being written on it! But these days I’m not stuck to the tool – I get to use it liberally.
You see, many moons ago internet marketers figured out how to easily game the system by using keyword density. If you managed to keep your density at about 1 – 2% then Google was gonna LOVE your article.
This resulted in all kinds of shady moves to get low quality content on the first page of Google results – it was a complete and utter mess!
I actually worked with a guy who had tremendous success by typing in keywords in White text. This means that he could target keywords that made no sense in grammar terms but couldn’t be seen as they blended in with the page color – genius!
Other webmasters would simply publish content with bad grammar keywords stuffed into it and hope for the best – it worked in most cases.
The Google Empire Strikes Back!
It was only a matter of time really before Google got right and royally pissed off with this type of tactic and decided to kick out at it.
After a few updates to it’s algorithm you can now find articles on it’s first page of results with ZERO keyword density! I use a keyword tool named Jaaxy and it allows me to dig into the competition I face on the first page of Google – it’s pretty awesome!
Jaaxy shows me many parameters of each site including the keywords it has AND the keyword density of that particular page. You would be amazed at how many results turn up with a density less than 0.5%.
The Meaning of Life
Well, not quite the meaning of life – but an equally important question that needs answering – what is the perfect keyword density for Google?
Well there isn’t one!
LOL, not what you were expecting right?
As far as I can see all my testing and research has led me to one conclusion – it’s a blind game play!
But don’t be alarmed, I think there is a formula that will give you a great chance at ranking well but as with most things Google it’s a little hard to pinpoint.
Here is what I go for with EVERY article I write…
- Keyword included in the MAIN title to the article
- Keyword mentioned once in the first paragraph
- Keyword used in a sub-heading
- Depending on the length of the article – keyword used in the final paragraph!
That’s that! That’s as far as I’m willing to risk my content being smacked up for keyword stuffing.
I may be wrong – but this formula works for me without any risk of penalty but in the future this could well change again.
Once I have included the keyword in my first paragraph I feel I am now free to write as relaxed and naturally as I want. This has obviously led to my content reading a lot easier and feeling a lot more engaging to my visitors – I LOVE that!
There is no one-size-fits-all optimal ‘keyword density’ percentage any longer but that shouldn’t stop you from trying to find a formula that works for you.
The fear I face these days is the uncertainty of what Google is about to do next – this results in me playing my cards very close to my chest.
I don’t bother with back link campaigns any longer because I see them as risky, risky business. I only ever aim for back links that I would build anyway – natural links that are designed to bring me traffic.
Keyword density is no different – I don’t want to overdo it so I keep it clean and natural.
What are your thoughts on the perfect keyword density for Google and have you experienced any success with your formula? Please leave your answers in the comment section below.