Keyword Density For Google – The New Age


Keyword Density For Google

The rules have change and in my opinion they have changed for the better – ​keyword density for Google is now something that you don’t have to lose sleep over!

Before we go any further I should point out that this post is dated on the 24th of November, 2014. If you are reading it in 2018 then I’m pretty sure the rules of the game have changed even further and I recommend trying another article.

Gaming The System

This is going to be a pretty simple post for me today because the rules have got a lot simpler for webmasters and content creators ( thankfully ).

When I first started out I went through my internet marketing training at The Wealthy Affiliate Community. One of the first lessons I was taught there was how important keyword density for Google was.

We were provided with a content tool ( which is still available for FREE today ) that sternly measured the amount of chosen keywords you were using in your content.

Gaming The System

I still use this tool today – as a matter of fact this article is being written on it! But these days I’m not stuck to the tool – I get to use it liberally.

You see, many moons ago internet marketers figured out how to easily game the system by using keyword density. If you managed to keep your density at about 1 – 2% then Google was gonna LOVE your article.

This resulted in all kinds of shady moves to get low quality content on the first page of Google results – it was a complete and utter mess!

I actually worked with a guy who had tremendous success by typing in keywords in White text. This means that he could target keywords that made no sense in grammar terms but couldn’t be seen as they blended in with the page color – genius!

Other webmasters would simply publish content with bad grammar keywords stuffed into it and hope for the best – it worked in most cases.

The Google Empire Strikes Back!

It was only a matter of time really before Google got right and royally pissed off with this type of tactic and decided to kick out at it.

After a few updates to it’s algorithm you can now find articles on it’s first page of results with ZERO keyword density! I use a keyword tool named Jaaxy and it allows me to dig into the competition I face on the first page of Google – it’s pretty awesome!

Jaaxy shows me many parameters of each site including the keywords it has AND the keyword density of that particular page. You would be amazed at how many results turn up with a density less than 0.5%.

The Meaning of Life

Well, not quite the meaning of life – but an equally important question that needs answering – what is the perfect keyword density for Google?

The Meaning of LifeWell there isn’t one! 

LOL, not what you were expecting right?

As far as I can see all my testing and research has led me to one conclusion – it’s a blind game play!

But don’t be alarmed, I think there is a formula that will give you a great chance at ranking well but as with most things Google it’s a little hard to pinpoint.

Here is what I go for with EVERY article I write…

  • Keyword included in the MAIN title to the article
  • Keyword mentioned once in the first paragraph
  • Keyword used in a sub-heading
  • Depending on the length of the article – keyword used in the final paragraph!

​​That’s that! That’s as far as I’m willing to risk my content being smacked up for keyword stuffing.

I may be wrong – but this formula works for me without any risk of penalty but in the future this could well change again.

Once I have included the keyword in my first paragraph I feel I am now free to write as relaxed and naturally as I want. This has obviously led to my content reading a lot easier and feeling a lot more engaging to my visitors – I LOVE that!

There is no one-size-fits-all optimal ‘keyword density’ percentage any longer but that shouldn’t stop you from trying to find a formula that works for you.

The Fear

The fear I face these days is the uncertainty of what Google is about to do next – this results in me playing my cards very close to my chest.

I don’t bother with back link campaigns any longer because I see them as risky, risky business. I only ever aim for back links that I would build anyway – natural links that are designed to bring me traffic.

Keyword density is no different – I don’t want to overdo it so I keep it clean and natural.

What are your thoughts on the perfect keyword density for Google and have you experienced any success with your formula? Please leave your answers in the comment section below.

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17 comments on “Keyword Density For Google – The New Age

  1. The ever changing world of google means the ever changing world of learning. The way the rules are set up now makes jaaxy very valueable. Way to point out that you don’t need to put a keyword in an article 3 million times. Content is still what’s most important. Great read

  2. Hi Chris. I agree with your current keyword density strategy. I always try to put my targeted keyword (if i have one) into the main title of the post/page, within the first paragraph, and usually the last paragraph as well. I’ll also put it in the meta description for my first image. Sometimes I’ll word it a little differently and not even have it be an exact match every time. It’s important that your content makes sense and it’s not obvious that you’re “stuffing”. I find this method works pretty well for ranking.

    I’d shy away from gaming the system at all costs because it may work in the short-term, but eventually Google will catch on to your shenanigans. Buying backlinks and keyword stuffing are methods of the past that used to work brilliantly, but those websites got crushed when Google finally smartened up with its algorithm.

    I’ve also been able to rank for various articles that didn’t target any specific keywords. By this, I mean no keyword research was done beforehand to see how much competition/potential any keywords had for first page rankings. As long as you’re producing quality content that provides excellent value to your readers, it will rank naturally. The bottom line is: if your content is adding more value than other sites in your niche, Google will reward you for it.

    1. Hi Matthew!
      You’ve hit the nail on the head with EVERY point you’ve mentioned above – thanks for leaving such an awesome comment! As for gaming the system, I couldn’t agree more. Google ain’t stupid and one day ( when You’re least suspecting it! ) they will catch up with you!

  3. Hey Chris,

    I totally agree with you. The one thing that did happen from Goggles algorithm charges that wasn’t so good is there were some good guys that got hit in the fallout. Other then that it helped to level the playing field for all of us.

    The bottom line is if you are producing quality informative content that delivers value to your readers you’re going to be OK for the long haul. Google is looking to better the internet experience for everyone and playing by the rules is always the best way to go.

    It’s kinda like the old saying “honesty is the best policy”

  4. Another great read Chris,
    I believe keyword density does play a role in SEO as it helps out in ranking in a way but it important not to overdo it. From what I’ve heard, 2 or 3 keywords are perfect for balanced growth because if Google spot more than that, their spam sensors will trigger.

    So a safe way to make use of keyword density is to not think of it at all really, just focus on writing content and everything will be fine! At least that’s how it has helped me in ranking my pages, just my opinion 😀

    1. Yep that sounds fine Riaz but be very careful about going over the 3 mark with keyword mentions – you never know when the penalty is going to come into play!

  5. Good article Chris! Keyword density has a long story and a lot of folks abused it trying to get higher rankings in Google. This is really so easy to understand that gaming Google is useless. Even if you could get high rankings in the past due to using the same keyword in your article multiple times it didn’t make any sense. Rules have changed now and it’s good for all of us because we now focus on creating quality and helpful content that can offer a value to our readers. All I use to rank my pages high in Google is the Jaaxy keyword tool.

    1. Well that’s all you need Rufat! Jaaxy is an all-in-one SEO tool really – the perfect weapon to help you rank 🙂

  6. Wow! Great information about keywords, didn’t know that there was so much changing and glad I know this info now! Will really help with my website!

  7. Yes, keyword usage is really tricky. For me I only use keyword sparingly on the 1st and last para of my post. I believe more in bringing real value to my readers and willing to risk with lower ranking as long as my readers benefit. Well, I would say that Jaaxy is really a very effective tool to research for keyword. Thanks for sharing.

  8. Oh, I can remember way back in 2008 I briefly managed to get an ad on USFreeAds to show up on Google page 1 by including the keyword repeated it many times in white text. After about a day my ad disappeared from the search results, but not because Google had spotted my tactic, but because USFreeAds themselves had spotted it and deleted my ad. I think they were just starting to clamp down on this kind of tactic at that point.

    These days, I would say the best tactic is to just write naturally. Don’t try to include the keyword more than in the title, the beginning and maybe the end. In between you should just be writing great content.

  9. Quality content has always been the key factors in getting visitors to your side & making them stay. I have always been focusing so much on keywords research that I lost fire in creating quality content. I followed instructions to include keywords on my title, first paragraph & somewhere in the middle. It helps but sometimes, it just doesn’t flow with the way the article is moving.

    1. Don’t feel to forced to use the keyword that many times Lee – if you are struggling just use it in the title and leave it at that! You want an article that reads well at the end of the day 🙂

  10. I have to agree it is very hard to know exactly what Google is looking for these days. I think as long as you focus on the visitor and what will genuinely deliver real value to them, along with doing what you said you are golden.

    One thing I do is put about 5 or 6 related keywords in each image alt tag. So each image has a different keyword.

    I always put my main target keyword in the first image alt tag.

    This is the advice I got from Jay and seems to be working, I still have a long way to go though.

    I guess how I see it is that Google will always be changing it’s algorithms to ensure the best possible experience for the user. That is a constant. If we focus on delivering value and not doing any naughty tricks then should be ok.

    What do you think about my reasoning with this I am curious to know..

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