Are you overlooking the simple tricks that will help your internet marketing campaign shine? This article will cover a few ideas that will instantly increase your online sales and change the direction of your business…
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1. Keeps Things Simple
If you manage to keep your marketing message simple you will not lose your audience halfway through a post. If I had a penny for every time I came across an overcooked product review or article I’d be sipping cocktails with Bill Gates right now!
I know how tempting it is to try and fit as much info into an article as possible – after all Google LOVES long posts right?
Make sure that your online marketing content is clean, uncluttered with concise word choices. Leave plenty of ‘white space’ between short and sweet paragraphs.
2. Cut Down The Offers on Your Homepage
I know this sounds a little confusing – we are trying to instantly increase your online sales here right?
Well this type of change in direction really can help your online marketing efforts. I’ve found that providing fewer products in one place with more copy describing those products usually translates into higher sales.
When you try to please everyone who visits your site you are leaving yourself open for scatty work. If you have fewer products hanging about you can really drill down into the specs and pros of each one.
When you receive questions about these fewer items you will have the time to answer them fully for once. If a customer has a doubt about a product you will now have the time to respond to their doubt and help them make an honest decision.
3. Call to Action
It surprises me how many people get this part of the process wrong as it’s probably the most important function of your sale. People NEED to know they are able to get hold of a product from your site.
I wouldn’t recommend filling your page up with affiliate links as Google tends to think of it as a spammy marketing trick ( which it probably is if we’re being honest here! ).
I was taught a rule of thumb with affiliate links – one link per 500 words!
Now I’m not saying this is set in stone – it’s just an approximation to keep your page informative and not looking like a sales page.
I usually try a couple of anchor text links in the content of my article then a call to action at the end of it. I want people to notice this call to action so I usually use red text to create it.
The more customers can see of a product the more likely they are to buy it. If you own the product you are reviewing ( or trying to sell ) then you are onto to a winner here. If not then you may have to ‘think outside the box’ a little bit here.
There’s only really one piece of advice I can offer on images – try your best not to pinch them!
I’m not saying I’m an angel – I’ve used Google images before and completely ignored the copyright thing! The risk you are taking is that a very small percentage of people will get collared for it and have to go through the worry and hassle of taking the images down quickly. If you remove the images pronto no further action get’s taken ( usually! ).
Anyways – I don’t recommend you doing this unless you really, really have to. If you are promoting an Amazon product use their images – after all YOU are the one making THEM money!
5. Pros & Cons
The best way to get a sale online or in any walk of life is to appear as honest as possible. There’s no point creating a sales page that builds up a product to the point where it is out of this world – most people will walk away!
The best way to be honest AND to highlight a few advantages of the product is to include a Pros & Cons section. Use the Pros as a way of subtly highlighting the products cool features and then use the Cons as a way of appearing honest.
You don’t have to list all the Cons you can think of – this would be a ridiculous marketing move! Simply pick a couple of lesser disadvantages of the product and highlight them – it will give you credibility with your potential customers.