Ever thought about increasing the usability of your website to increase the chance of return visitors? Let’s take a look at a handful of things you can do to improve user experience…
Ever Been Told You Talk to Much?
Now this usually goes against all the internet marketing training I have been taught but in this case it is acceptable – cut the length!
Yeah, you read it correctly – cut the length of your content down!
It’s true that search engines tend to favor the longer posts and articles but most visitors DON’T. It’s now a fact – on average only 28% of text is read ( a depressing thought really isn’t it? ).
To much irrelevant information on your site could well lead to visitors deciding the domain is not or them! Read over what you’ve already written and see if there is a way of getting to the point a lot quicker than you have.
If there is text that is nothing more than idle, space-filling chatter then get rid of it pronto!
What Are You Looking At?
The layout of information on your blog is another important element when it comes to increasing the usability of your website.
By layout I’m specifically looking at the positioning of your important content here. A recent report claims that website users spend about 80% of their time with their eyes firmly above the page fold ( this means the top half of the browser window! ).
The same report also claims that people tend to stray towards the left side of the screen. As you may of noticed I keep all my content towards the left side of this site!
Speed Will ALWAYS Win The Race!
I absolutely HATE it when I click on a search result and I sit there staring at a blank screen for ten seconds. When the page finally starts to load in I then have to wait a further ten seconds for all the images, offers and adverts to click into place!
I’m afraid this is a diabolical mistake that far to many webmasters are making. My WA internet marketing training taught me about the importance of fast loading times for websites.
This also applies to media to – how long does a video on your site take to load up? Apparently 4 out of 5 users will leave a video if it stalls when loading up!
It’s worth pointing out that website speeds can be drastically effected by the amount of flashy plugins you are using. Try not to overload your site with unnecessary plugins that you hardly ever use.
Links, Links, Links
By now you really should have realized how important links are to your website. They internally link your webpages together, they aid navigation and they lead to landing pages or sales pages – links are damn important!
I was taught that links should always be blue but I have to be honest – I don’t 100% agree with this way of thinking. I use blue links to link off my site ( to Wikipedia pages etc. ) but I use red links for the REAL important stuff ( affiliate links or links to my sales/review pages ).
The links should also be descriptive enough so that the visitor knows where they are taking them.
Increasing The Usability of Your Website
So there we have it – four simple methods to clean up your site and increase usability.
Remember – 60% of website users fail to end up finding what they were initially looking for when visiting a site. A shocking statistic really, isn’t it?
If you want to share any opinions or techniques for increasing the usability of a website, please leave them in the comment section below.