Improve Your Google Search Ranking

Improve Your Google Search Ranking

I’m often asked about the technical side of Google’s ranking system because many webmasters notice their site slipping away. In this article we will be looking at simple and effective ways to improve your Google search ranking if YOU start to witness a slide…

If you are interested in making real money online that can possibly replace or supplement your income regularly check out our #1 Recommendation HERE


1) Ever Heard of Internal Linking?

This is a no-brainer if you are looking to improve your Google rankings free of charge. If I spent the next hour visiting random websites I suspect at least 50% of them would have forgotten about internal linking.

Internal linking is simply linking one of your webpages to another one of your (relevant) webpages. Doing this will help that article rank for long tail SEO-related keywords.

Internal linking is a long drawn out process though – don’t expect to be on the first page of Google within the week. My tests have shown that it takes a couple of months for Google to crawl your site correctly and register your internal linking efforts.

Ever Heard of Internal Linking?

If you have just read this and are thinking about retracing your steps with every page you have published please stop a second – this will not help!

Most techniques need to seem natural in the eyes of Google so madly linking one old page to another will not help your cause.

It’s best to start now and go on from there – every time you write a new page include the internal linking process. Don’t go back to older pages and start messing about!


2) Will Backlinks Improve Your Search Ranking?

Well yes, they will, but that doesn’t mean I agree with them though! I happen to think backlinks are dangerous things to be messing about with in this day and age.

How long do you think it’s going to be before Google or any other top search engine decides to change it’s view on backlinks?

It might never happen – but what if it does?

You’d be right in the brown stuff and there will be no return for your website!

So I stay away from back links these days and try and get other people to do it for me – natural backlinking!

This will ensure the safety of my site in the eyes of the search engines.

If you do decide to link to your site to boost positions then don’t aim them at a page that has dropped in rankings. Google ain’t no fool and it will notice that you are building up links at an unnatural pace.


3) Freshen up Your Pages

A simple way to improve your Google ranking free of charge is to keep your pages fresh. It’s easy to post, publish and then forget about a page.

Google loves to see old pages being updated with new content and images etc. It sort of looks at this updating as an attempt to create a better user experience – and boy does the ‘Big G’ like this!

Old news is exactly that – old news! How many people do you expect to stay on your site if you provide them with old news on the landing page?

Not many!

By updating these pages you are giving yourself more of a chance to keep these visitors on site and getting them to share your work. This means they will be building up your back link portfolio for you naturally!

Recommended For You: Click Here To See How I Went From $0 to $5k+ Per Month Online


4) Webmaster Tools Click-Through Rate

Improving your click-through rate will almost certainly improve your Google search ranking. Google uses it’s webmaster tools efficiently and it knows how well your click-through rate is going.

If you have a low click-through rate and you are ranking high in Google’s search results they will take note of this and drop you downwards.

Webmaster Tools Click-Through Rate

To combat this, optimize your title tag and meta description to increase your click-through rate. Try and use ‘How to’ headings and ‘Free Tips’ whenever possible. People LOVE lists so experiment with a ‘7 ways to…’ or ‘5 great tips to…’.

It’s all about catching people’s attention with your snippet in Google’s results page. There are ten results on that page and you want yours to stand out!


5) Go Social Baby! 

About a year ago I was informed that social shares really could rock your rankings. Not everyone agrees with this theory but I certainly believe there is some truth to it.

My experience has led me to believe that Google uses social signals in it’s ranking algorithm.

At this point in the article most dickhead marketers would try and convince you that you should buy ‘likes’ and ‘shares’ at some site or another – I’m not going to do that!

Use social media

Simply incorporate social buttons on your website and make sure they show up on every page and post – let the people do the talking! If your content is interesting enough people will share it.

Why would you want ‘likes’ and ‘shares’ from a fake, empty social account linked to your site – do you think Google won’t notice this?


Act Natural 

The 5 techniques above will only improve your Google search ranking if you decide to go natural. Don’t be a freak and go hell for leather using each one. Even if it’s done over a process of a fortnight you will see results sooner rather than later. Good luck!

Chances are if you’re on this blog, you’re looking for income you can sustain for the long haul. If this is the case, check out our number one recommendation HERE

10 comments on “Improve Your Google Search Ranking

  1. Hi Chris!
    I liked the way you presented the facts on how to improve my google search ranking. What captures me the most is the one in the social marketing. So how do you incorporate social buttons on your website and in your every post? I am just starting my blog and I am hoping for some help to those who know better. Hope for your immediate response. Thanks!
    Regards, John RIco

    1. Hi John,
      The social buttons are nothing more than a simple WordPress plugin named ‘Crafty Social Buttons’. They are simple to install and you can choose where on the page layout you want them to appear 🙂

  2. Hi Chris,

    I can vouch for #3. Currently, I am doing an SEO audit on all my posts and as a result, I was editing a lot especially on the content and commenting area. Every time I made some major changes, I would resubmit my sitemap. That seems to freshen up my pages.

    Since then, my website traffic and ranking has improved tremendously so I know it’s really working. I started the audit process in May and have about 25% more to go.

    It’s a lot of detailed work but it’s worth it. Wish me luck!

    1. Oh, that does sound like a lot of work Cathy 🙁
      But as you say – it is worth it in the long run, SEO is a VERY powerful ally for your website!

  3. Hi Chris

    Some good points here and I’m pleased to say that I practice them all.

    I also regularly go through some of my older posts and see if I can freshen them up or just add something new that I didn’t put on there the first time around.

    I find I normally get a little boost that way and it helps to keep my top ranking pages on page one.

    Alan 🙂

  4. Hi Chris, Nice and informative article. Usually, I do not look at older posts at all, but it’s time to change my older post content based on your #3 point. May that is one of the reason i am not getting traffic – which is starting to get me down slightly!

    I see many of my competitors, with low quality websites, overtaking me without even trying – I’m wondering why this happens so often?

    Any help you could throw my way will be greatly appreciated!

    Remaining points are very useful to improve traffic for my website. Thank you very much.

    All the best

    1. Hi there Brahma,

      First off – how old are these competitor’s blogs? I have often found that older websites have a bit of a ‘kick ass’ status…it’s not really fair but they seem to get a boost this way!

      Anyway, not to worry, take a bit of time adding new content and polishing up old content and you can soon outrank these pretenders!!!! 🙂

      Dedication is key with this sort of thing Brahma – don’t give up and don’t let it get you down!

  5. Hi Chris,

    Do you have a recommendation of how often old posts/pages should be reviewed to freshen-up the content?

    I must admit, I don’t really look at my old posts to update the content but am I starting to consider it instead of posting so regularly. I usually search for them in order to create internal links (because I heard that Google likes that type of thing – kinda like internal backlinking!)

    These days, most people talk about making sure you have evergreen content on your site so that it is always useable. Would you suggest updating that as well – even if it supposed to be timeless?

    Sorry to ask so many questions but there doesn’t seem to be a definitive answer on this sort of thing!

    1. Hi Indasa,

      Yes I would always recommend freshening up old content as often as possible really. Once you add a few images and a little content make sure you give the page a quick tweet – let the Google bots know that there is new content on that particular page!

      It works in kinda the same way as comments on your articles – they add to your overall word count AND freshen up the existing content on that page!

      Whenever you don’t feel like writing a new article just go over the old one’s and ‘modernize’ them a little bit – it’s what I do!

      Hope this helps! 🙂

Leave a Reply

Your email address will not be published. Required fields are marked *