In this article I thought we’d cover a few ground rules on how to write an About me page for a blog as it’s an essential element of ANY trustworthy online business…
What is an About me Page?
An About me page gives a website ( or blog ) owner the chance to craft a compelling bio and a perfect pitch.
It’s something that EVERY website needs in order to look trustworthy and ‘human’. In most cases an About me page can turn out to be the most visited page on a website.
About me Web Pages
I’m not going to sit here and try and sell the idea of ‘anything will do’ because that is never the case with website content.
Having ‘something’ in place is definitely better than having nothing there but the more effort you put into your About me page the more success you will see!
1) The Real You
I absolutely HATE it when I land up on an About me page stuffed with facts and figures – how friendly and inviting is this supposed to look?
You want your About me page to act as a window into the ‘real you’ – you don’t want a promotional landing page!
2) Your Image
A blank tide of black text on your bio is not exactly going to appear the warmest to visitors. Always include a shot/photo of yourself.
I know what it’s like – we’re not all Brad Pitt after all but people still need to see the person behind the scenes. Just get a picture ( any picture! ) and stick it on there!
3) A Benefit Driven Title
So, it goes without saying that an About page would usually have ‘About’ in the title right? This is fine – we want people to know what this page is without even thinking about it!
But why not include a main subheading that indicates to people what you and your site can do for them?
If you have ’em then you definitely should be using ’em!
Testimonials are are great way of letting new visitors know they are on the right site. I know it sounds a little cheesy but they really do work if you don’t overdo it – use quote sections of testimonials ( don’t use essay-sized reviews of why you are the bees knees! ).
If you don’t have any testimonials then ignore this suggestion – NEVER, EVER, EVER make these testimonials up ( leave that to the Binary Options scams! ).
5) Bond But Don’t Ramble
It’s fine to let people into your personal life on this sort of page – in fact I recommend you do this!
Talk a little about your wife ( if you have one! ), your kids ( again, if you have any! ) and so forth. The trick here is not to ramble on though.
People want to know the person that they are dealing with is human but they don’t want to know EVERYTHING!
6) Closing Things Down
Most webmasters will have some sort of closer at the end of each piece of content – it’s the done thing!
An About me page is a great place to start highlighting what products or services you offer ( at THE END of the content! ). I personally like to suggest subscribing to the blog or leaving some sort of comment on what they’ve read – engagement makes the content seem a little more human overall.
How to Write an About me Page
Your About page is one of the most important parts of your site because new visitors will go there first to see if you are a good fit or not.
Take your time and plan out how you want it to flow – talk about yourself but don’t go overboard on the family life, highlight your services and products there but NEVER go ‘on the sell’.
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