How to Use Pinterest to Promote Business


How to Use Pinterest to Promote Business

​Ever since it’s launch I’ve had a bit of a love-hate relationship with Pinterest. For the first couple of years I struggled to get to grips with this unique and inventive social platform.

I decided to compile my opinions on how to use Pinterest to promote business interests successfully and offer them in this article. They come from many hours of trial and error and general ‘hair pulling’ moments.

I hope you get as much use out of them as I do now…

How to Use Pinterest Effectively

Before starting up a board on Pinterest and blindly pinning every bit of content under the sun, take the following points into account:

#1 Who is Pinterest’s Audience?

Recent studies conducted by Ahology and AcuPOLL Precision Research show that the majority of Pinterest users are female. The research goes further and indicates that most of these females are indeed mothers.

Now this should be a BIG RED WARNING light to businesses that are looking to use Pinterest as a marketing platform…

Does you business cater to women between the ages 15-32?

If the majority of your customers are male you should really aim your marketing efforts at other social platforms.

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#2 Pinterest Content is King

It may seem strange, but this image dominated social platform still tends to lean towards killer content!

Well over 50% of regular Pinterest users select Pins that go to blog posts, articles and even photos. A very small percentage of users select the Pins that highlight brands or online stores.

So it’s official folks – Pinterest users, like most social media users, look for engaging content.

But please don’t make the mistake of thinking ANY excellent content will make it on this platform – the topics NEED to be visual.

I often find that content covering food, fashion and beauty do extremely well but there is also room for crafts and decor as well. All of these are topics that lend themselves to being quite visual.

content on pinterest

If your blog is on a topic you don’t feel is that visual think outside the box a little bit. Pin interesting related images and place your link with them – you don’t have to use the dour images you originally used on the blog post.

I often find that creating a quick infographic that relates to my post/article works wonders on Pinterest – why don’t you give it a try yourself?

#3 Be Inspired

I would always recommend newbie’s to the blogging world to check out their competition and gain some inspiration from them. Check out what they are doing, take it, then make it better!

This same tactic should be used on the Pinterest platform. Search through the boards and check out the ‘Pin freaks’ that have got there before you!

Once you are up and running you are more than likely going to hit a rut at one point in time. If this happens look through the people that have repinned your Pins so far.

These members will almost certainly have boards that relate to your Pins so they’ll probably have a bag full ideas that you haven’t thought of yet.

#4 Use Pinterest Consistently

I see many small businesses falling flat on their faces when it comes to social media because of lack of action. You’d be surprised at the amount of businesses that use a social platform for a month and then quit due to low engagement.

Use Pinterest Consistently

Using Pinterest is like using blogging platforms – the more consistent you are the more attention and traffic you will get. You are not going to build up a large following within a month – you are going to have to work at it!

I would always recommend setting aside about an hour a day to concentrate on your most successful social networks.

#5 Relevant Pin Descriptions

Don’t ever rush into pinning your images on Pinterest without thinking about them first. The pin description is nearly as important as the pin itself!

Think of a clever description that reflects the content of the pin and include relevant keywords. You’d be surprised at how popular the Pinterest search bar is and how often it is used.

For good measure I also include a link to my selected URL ( webpage ) in the Pin description box as well. This gives me two opportunities to get a click-through to my work!

#6 Use Video

A lot of people seem to overlook the importance and the power of video on the Pinterest platform. Search for and then pin videos either produced in-house, or from relevant industry sources whenever possible.

Videos will help make your business account appear a lot more diverse on Pinterest. You want to become a hub of information for as many niche-related topics as possible. You want people to see you as the ‘go-to’ source of information for your chosen business niche.

How to Use Pinterest to Promote Business

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24 comments on “How to Use Pinterest to Promote Business

  1. Hi,
    this was very interesting.
    I have a blog, too, but never really understood how to use Pinterest.
    I made an account there today, but I didn’t really understand it.

    Your article about Pinterest helped me to understand the basics.
    How often do you pin something on Pinterest?
    Just everytime you publish a new article? Or on fixed days in a week?


    1. Hi Moritz,
      I would only really concentrate on posting to ANY social media network when you have something worthwhile to share. People/followers don’t really appreciate being bombarded with any old crap all day long. Just ‘pin’ something when you feel it is interesting and relevant to your niche 🙂

  2. Social Networking had very limited space in my life until I joined the online business world. Up till then I had a personal Facebook account (strictly for people I actually knew). I know have accounts on all the major social networks and I am still trying to navigate through some of them. I found your article extremely helpful. Hopefully I will fingers more on sites like Twitter, LinkedIn and Tumblr. If you have any working knowledge on these maybe you can offer your help!

  3. Interesting text about Pinterest. I was using it for some time but something went wrong and I had to close it, people were posting on my own pages.

    According to what you are saying I am losing a lot by not having it working. But I am a bit confused, you are talking about content. Is Pinterest not for pictures only? And you further say that ‘users go …even for photos’. I feel a bit lost. Thank you.

    1. Hi Jovo,
      Yes, pins are considered content on Pinterest as each image should lead to content when clicked upon. If not, you are doing it all wrong! The pins are nothing more than image versions of text links – you want people to click on them to end up on a corresponding article on your site 🙂

  4. Hi Chris!
    Thank you for this very informative post. I have online business that I have promoted little bit in facebook but I haven’t ever used Pinterest. I know that social media is important but I just don’t seem to manage with the time… I have always too much to do. So I think that if you can’t do something well, it’s better not to do it at all. But when I get my baby back to school I will take a look at Pinterest with more time.
    It was good to know that the audience there is mainly women. I am quite sure I can find a way to promote my articles about eliminating back pain to them. Or what do you think? Is it too far away from food and fashion?

    1. No I think back pain will fit in just fine Maria, I’ve seen numerous other health complaints on there so there must be an audience.

  5. Great tips, I never though about some of them. I specially liked the video idea. Why not pin videos relevant to your niche and then link them to a related post on your website? I’ll definitely look into this one. I also never thought that having too many pins unrelated to your niche can attract an audience that has nothing to do with your niche, therefore they won’t pin your website’s pins. Thanks for the tips!

    1. No problem Ana,
      Video is an awesome form of media when used on ANY social network so I would always advise giving it a go 🙂

  6. Hey, I really found your post on Pinterest very informative. I have never quite grasped pinterest but I’m keen to utilise it with my current projects.I think I always fail at the point on not being consistent! Im going also look at applying videos, i never knew the effectiveness of them! Your blog post clarified key points perfectly.
    Thanks 🙂

  7. Hi there Chris , I am always looking for social media tips.I have read a similar report mentioning that the majority of Pinterest members are females living mostly in USA and that they spend a lot of money buying products through this network.

    Yes , this is a visual community , I only pin interesting images.

    How do you pin videos that are not coming from YouTube?…The only way I pinned videos was through Youtube.On the vast majority of the websites this is not possible…Should I use the Pin It button extension on my browser?…Is it legal?

    1. Hi Tasos,
      I don’t know of any legal implications with pinning your own videos but if you have heard a whisper it may be worth reading through the ‘fine print’ first – you don’t want to get in any trouble after all!

  8. Well, me and Bing go way back in that we had a love-hate relationship going on too when the Bing Beasty did not want my Website to get verified, lol.

    Excellent choice of Image to use at start of this epic Blog Post Article Chris. 🙂

    I definitely have to work out ways to get around Pinterest more. Thanks to this Blog Post Article, it has inspired me to really get on out there.

    Yes, I do agree that use of Video is sometimes better than reading large text and that more of us need to get into the habit of realizing that the Video Industry is pretty empty of competition and Google tends to rank YouTube Videos better usually as the 1st in 1st Page Results itself than that of Blog Post Articles competing around with the unending Keyword Wars.

    Wishing you all the best with your futuristic endeavors becoming an online sensation in social platforms above and beyond the horizon,


    1. Hello again Angel!
      I’m ashamed to admit I don’t really make use of Bing webmaster tools – I aim for Google and then let Bing pick me up from there! Pinterest is an excellent social platform but it does depend on the niche you are promoting. For example, I have a horror film review website and it crashed and burned on Pinterest because the majority of users there are female. However, my health and weight loss blog did really well!

  9. Hello there,

    I have a Pinterest account, but didn’t every think I could use it to promote my business. It is a good way to get the word out there and to reach a new audience.

    Have you noticed a large jump in your business after you started promoting on Pinterest?


    1. Hi Alex,

      Well it depends on the type of business you are promoting. Remember that Pinterest attracts a lot of female members so if your business caters to them…you are onto a winner!

  10. Can you give me a few ideas of which topics women like? Since they are the majority of user on Pinterest, I think weight loss, something baby related, getting into shape and possibly having fun would be good topics to look for images?

    You did mention content, but there has to be a very good image to catch someone’s attention before they look at the content.

  11. Hi,

    I’ve dabbled with using Pinterest for promoting my blog bu I have to say that I haven’t really figured it out yet. I’ve sort of strayed away from using it as of late.

    I had no idea about some of those stats you mentioned. Like the fact that most of the users are women or that most of the popular pins lead to a blog or article with content.

    These two tips might actually get me bak to pinterest to start promoting my blog again. I appreciate you sharing this with me. Thanks.


  12. Hey there, it’s Alexey. Your article is very important and gives a lot of value. I personally started using pinterest recently because the importance and the additional inbound links that it can give me. I post every thing there using an image, and it’s brilliant – Because people are visual by nature. Thanks for the share,
    Good luck!

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