About a month ago I finally managed to convince a friend of mine to start up a blog as an extra source of income. He was a clever guy in school and excelled at writing at every level.
I thought he would take to it like a fish to water but he got completely stuck on how to pick a blog topic…and I got stuck on guiding him!
He couldn’t settle on a topic he could commit to and writing became very much a chore. Many beginners might get stuck at this same stage so let’s take a look at things you should consider when finding a perfect topic to cover on your blog…
1) It’s a Passionate Game
One thing ALL successful blogs have in common is the frequency of posting. If your blog has a chance at success, you need to keep your content fresh.
This means you are going to have to come out with content consistently – there are no sick days when you are working online!
Blogging about a subject you feel passionate about makes this whole process seem effortless ( even when you are not in the mood to write! ). You need to stay motivated in what you are writing otherwise your work will turn stale quick-time.
2) The Discussion
You need to be able to smash out a two-way conversation between yourself and your visitors for engagement to work in your favor. This means you really need to be picking topics that you find easy to strike up a conversation with.
People ( visitors ) will be leaving plenty of comments and you must engage with these comments to keep your blog fresh and active. You basically need to be responsive and receptive to them and give off a community feel.
3) Is There an Audience For Your Blog Topic?
Are there people out there who are actually interested in the subjects you will be covering? Is the marketplace crowded or will you be one of the few voices tackling this subject?
There’s nothing worse than putting your back into a blog launch only to find out that people are not really that interested in your niche. Pick a subject then get online and check it out ( research ). Find out who the competition is and gauge how well they are doing.
4) Evergreen Topics
If you write something that’s newsworthy, it’s topical for a week. This means you will attract a certain amount of immediate readers and interaction before the content becomes near enough obsolete.
Evergreen topics keep drawing back the visitors time after time and can lead to a solid and loyal following. They also attract a healthy amount of organic back links ( which Google loves of course! ).
If you write about too diverse a range of subjects your blog will have no real focus for visitors to latch onto to. Try not to pick a broad niche – it’s crucial to pick just ONE idea and not attempt to start a blog about every topic you have an interest in.