How to Pick a Blog Topic – 5 Key Areas


How to Pick a Blog Topic

About a month ago I finally managed to convince a friend of mine to start up a blog as an extra source of income. He was a clever guy in school and excelled at writing at every level.

I thought he would take to it like a fish to water but he got completely stuck on how to pick a blog topic…and I got stuck on guiding him!

He couldn’t settle on a topic he could commit to and writing became very much a chore. Many beginners might get stuck at this same stage so let’s take a look at things you should consider when finding a perfect topic to cover on your blog…

1) It’s a Passionate Game

One thing ALL successful blogs have in common is the frequency of posting. If your blog has a chance at success, you need to keep your content fresh.

This means you are going to have to come out with content consistently – there are no sick days when you are working online!

Blogging about a subject you feel passionate about makes this whole process seem effortless ( even when you are not in the mood to write! ). You need to stay motivated in what you are writing otherwise your work will turn stale quick-time.

2) The Discussion

You need to be able to smash out a two-way conversation between yourself and your visitors for engagement to work in your favor. This means you really need to be picking topics that you find easy to strike up a conversation with.

Discussions on your blog

People ( visitors ) will be leaving plenty of comments and you must engage with these comments to keep your blog fresh and active. You basically need to be responsive and receptive to them and give off a community feel.

3) Is There an Audience For Your Blog Topic?

Are there people out there who are actually interested in the subjects you will be covering? Is the marketplace crowded or will you be one of the few voices tackling this subject?

There’s nothing worse than putting your back into a blog launch only to find out that people are not really that interested in your niche. Pick a subject then get online and check it out ( research ). Find out who the competition is and gauge how well they are doing.

4) Evergreen Topics

If you write something that’s newsworthy, it’s topical for a week. This means you will attract a certain amount of immediate readers and interaction before the content becomes near enough obsolete.

Evergreen topics keep drawing back the visitors time after time and can lead to a solid and loyal following. They also attract a healthy amount of organic back links ( which Google loves of course! ).

5) Focus

If you write about too diverse a range of subjects your blog will have no real focus for visitors to latch onto to. Try not to pick a broad niche – it’s crucial to pick just ONE idea and not attempt to start a blog about every topic you have an interest in.

How to Pick a Blog Topic

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22 comments on “How to Pick a Blog Topic – 5 Key Areas

  1. Hi there Chris,

    While picking a blog topic can be daunting for beginners, I discovered that each topic can actually harbor many ideas for new articles – if you look carefully. Pick 5 topics, find 3 new ideas in each and you’ll have 15 blogs to keep you busy for one month πŸ™‚ At least, that’s how it works for me.

    1. That’s an excellent technique for building up an arsenal of writing ideas Cathy! Thanks so much for stopping by and sharing it with my readers πŸ™‚
      Hope to see you here again soon!

  2. I personally think that the 5 key areas are critical to follow!
    Passion is the single most important thing to begin with. If someone don’t have the interest on doing a blog, it will fail eventually. I myself have the desire to help people within my website, and that’s WHY I am able to last long compare to many others.

    1. Well said Edy!
      Writing about something you have no passion for gets VERY boring in the long run – pick an interest and center your blog on that πŸ™‚

  3. Hey Chris. As a fellow blog writer just starting out, I know what you mean. I’m passionate about headphones, but it’s not always easy to find a good topic to write about. Thanks for the tips in your article. I’m sure there are a lot of people starting out that can really benefit from reading your tips!

  4. Hello Chris,

    Choosing something that you are passionate about or interested in learning about will always make everything easier when wanting to start out a blog.

    And very well said, as a blogger you have to write constantly and keeping everything updated. We are not here just to write something, we have to offer value to our readers through our content and help them find what they are looking for.

    Bloggers should always get into discussion with their visitors, ask for feedback and see if there is something they should improve. And again offering valuable content on a website is the most important thing a blogger should do to create a strong relationship with their readers. If you can help them out, they will come back.

    Keep it up,

    1. Hi Cristina,
      Some great points you’ve covered there – thanks for adding them to our article πŸ™‚
      Hope to see you again soon in the future!

  5. Great post because this really helps me since I always had problems when thinking about what topics can i do. You are always looking for something that a lot of people would enjoy reading and would like to do. Though it can be difficult sometimes, But having website that can help provide guidance is a big help. Thanks and look forward to what other things you can post to help other people. πŸ™‚

    1. Great to hear that this article was helpful to you Richard. Don’t forget to use the contact form if you need further help with any of the subjects we cover πŸ™‚

  6. Hi there Chris , all these 5 point you mentioned are spot on and very critical and you did very well in having “Passion” as #1.Of course every beginning is difficult.

    Now what I do is keeping notes wherever I go.If something catches my attention or when an idea flashes I just note it down.I have created a whole list of blog posts that I want to write about in the future and that list is keep growing.

    Additionally I get some ideas from other blogs and sites and from the news.

    Nice recommendations as always

    1. Hello again Tasos!
      Keeping notes is very important when it comes to creating blog posts – when I started off this site I carried a little reporter’s notepad in my pocket with me, every idea I had went in there! It’s a great way of not losing your direction or running out of ideas – good luck!

  7. Hi Chris. As a beginner at blogging, I do find these 5 steps really important. Especially step 1. That being said, I must admit that there are ‘down’ days where I do not have the motivation to come up with another blog post. I do find the pressure of constant content a bit stressful, don’t you think?

    1. Oh that’s pretty normal when you’re just starting out – you grow more into it and become more efficient the more content you produce! Stick with it as things do get easier πŸ™‚

  8. Chris,

    Another good post, all the questions I am asking myself at the moment. I definitely think it’s better to at least do some market research to know whether there is an audience out there interested in what you have to say.

    I am curious to know how do you do to search for a good topic? Or how do you know what subject interests others?


    1. Well my best advice would always be to think outside the box Anh – whenever you come across something you think is unique and pretty cool, get on Amazon and see what products relate to it!

      Remember that everything is already out there – Google is a ‘search’ engine after all πŸ™‚

  9. Hi Chris

    I was stuck for a long time when I first started out with my blog because I just didn’t know what direction to go towards. To find a good targeted topic to write about, our niche can’t be too wide or broad.

    Thanks for sharing the 5 key areas to picking a blog, and I found it most helpful as a blogger πŸ™‚


  10. Very helpful tips for beginner. It is important that people should understand that the most important factor should be their passion instead of just making a quick buck. Passion can make money, you just have to work hard for it, it will naturally come to you. I think you nail it when you put it on number 1 spot.

  11. Hi Chris, I think I’ve come up with a great topic for my blog (that I’m yet to start) and it meets most of the key areas that you identify here.

    Well, all but the number 3. I know I’m interested in the topic, and I think others will be, but how can find out for sure?

    I don’t want to pour my heart and soul into something if no one’s going to be interested in it other me and the odd family member to keep me happy. Any tips?

    Thanks in advance

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