You may have noticed a lack of action on the customer front over the last decade or so…but why is this happening?
The days of popping out to the high street to pick up an item are steadily coming to an end – why battle the dodgy weather when you can pick the same product up (at a cheaper price) online?
The rise of social media has only helped this process evolve – you don’t even need to go out to have a conversation any longer…or find out what your friends have been up to!
As a consequence, the nature of business has undergone a significant shift – the most powerful part of your audience is now found online.
In this article we will be taking a look at how to market your brand on social media so you can attract their attention and convert them into customers…
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The Best Social Media Platforms For YOU!
First things first – what social media platforms suit your business? Have you used them before? Where do you think your customers are hanging out online?
I have no idea how many social platforms are live on the internet these days – there seems to be a new one sprouting up nearly every day.
Not every platform is suitable for every kind of business – you are going to need to sit down and crunch out which one best suits your specific business goals.
Below is a list of the ‘big boys’ in the social scene. They are big for a reason and they are likely to stay just as popular in the future…
Facebook and Twitter are completely unique in that they are powerful enough to allow you to promote ANY brand.
Pinterest and Instagram concentrate on visual products and visual services, the majority of members for these two are usually female.
LinkedIn tends to be the most serious of all the big boy players out there – it is made up of professionals, entrepreneurs and business enthusiasts.
Influential Players Are NOT Competition
There are always going to be elite players that swing back and forth above your head – this is a fact of business life I’m afraid!
You will find that every social platform will have a group of ‘golden members’ in your niche…and it’s going to be near enough impossible to dethrone them!
But these lucky blighters shouldn’t really be looked upon as the enemy – influential social media players have already gathered a following that you can use to your advantage.
By simply monitoring this elite competition you can build a highly successful plan of attack…within a week if done correctly!
At a guess, your business service or product/website is relatively new right?
If this is the case you can even go as far as using these elite players to help promote your offering.
Try reaching out to prominent web personas and see if you can ignite a spark of interest in them. At the end of the day – the worst they can say is no!
It’s as simple as sending them a few free samples or offers – everyone likes free stuff right?
If you manage to satisfy a couple of these elite bloggers then you have got one foot inside the door – take it a step further.
You now know that they like your product/service…so surely they wouldn’t mind recommending it to their audience?
Again, the worst they can say is no!
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Creativity – Stand Out From the Crowd
A lot of social media marketers concentrate 99% of their efforts on getting noticed…and rightly so…but 99% seems a little bit high really doesn’t it?
Getting noticed and standing out from the crowd are actually two different types of things (although they walk the same walk!).
Standing out from the crowd is going to take a great deal of creativity.
Those that are able to ‘think outside the box’ will always end up on the top of the pile when it comes to social media marketing.
For example, instead of stopping at making your offer visible to your target audience, try interacting with them in a creative manner.
Over the last couple of years I’ve noticed more and more social marketers taking on paid campaigns and contests within certain networks.
If you are interested in this I would advise you to try out Facebook’s options – they have already designed campaigns like quizzes and photo contests you can tweak until they fit your style.
By launching these types of social events you are creating excitement around your brand…and this can only lead to more customers in the long run!
So…what’s the simplest way to get your brand into the heads of social media traffic?
Simple really (and free) – just talk to them!
That’s right, just start conversing with your potential customers (these are SOCIAL platforms after all!).
You’d be amazed at the amount of new social marketers that just post offers to their timelines all day long…what’s the point of that?
A much more effective way of interacting with your audience is using social networks for actually communicating with them…for once!
You are not trying to convince them that you are the ‘be all and end all’ of your niche – your are merely asking their opinions on where you brand is – what can you do to make it better.
In my experience, potential customers really respect the fact that you’ve invited them to participate in the evolution of your product – they will look on you in a whole new light.
By doing this you will come over as a lot more human in the long run…and you will also be gaining a truck load of useful feedback.