With the advent of technology and social media, much of our daily lives have moved online. Networking, socializing, and business transactions are interactions that have become digitized, just to name a few.
In order to survive in a modern, cyber world, then, businesses must similarly conquer the Internet. In particular, this article will teach businesses how to increase sales with Facebook.
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Interact With Customers
One of the greatest benefits of Facebook is increased interactions with business customers. A platform like Facebook is efficient because it is able to reach a broad volume and demographic of people with minimal effort.
This means that when businesses push products or services via Facebook that advertisements are going to reach a greater population (even more if people “like” or “share” these posts) and this will correlate with increased sales.
The other great benefit of using Facebook to interact with customers is that communication via Facebook is a two-way street.
Customers are not simply being spammed with products, deals, and services: they also have the opportunity to provide customer feedback.
The value of this feedback is twofold.
On the one hand, customers who are able to provide feedback feel more satisfied: they have a space to air their concerns, ask their questions, pile on their compliments and ultimately, feel heard and appreciated by the company.
The company, on the other hand, now has a wealth of information from which to pull ideas for evolving their product.
A second benefit of Facebook as a business tool is that it allows for networking and, perhaps most importantly, it can serve as a tool for monitoring competition.
Facebook allows businesses to “like” and digitally interact with other similar businesses and professionals.
This provides businesses with an opportunity to stay up to date with cutting edge technology, news, and information in their respective fields.
It also allows companies to keep an eye on their competition: by “following” similar businesses on Facebook, businesses can monitor how competing businesses push sales and interact with customers.
Businesses can then adapt their competition’s successful sales techniques, target similar clients and leverage products.
Ultimately, Facebook can provide businesses with many case studies to analyze and benefit from:
- What other companies are succeeding?
- What are they doing right that can be mimicked?
- What are they doing wrong, that should be avoided?
Customer interaction, networking and competition monitoring are all important tools to keep in mind when using Facebook to increase sales.
The most important concept to grasp, however, is the concept of actually selling on Facebook.
What features of Facebook are the most useful sales tools?
Perhaps the most effective tool is the Facebook post. A Facebook post can be as simple as a line of text announcing a new product or deal, but posts also have the ability to be customized and jazzed up.
Oftentimes, customers will respond better to a flashier post – maybe a post that incorporates some sort of media – than a simple text post.
Examples of how to “jazz up” a post are to include a photograph, a short video, or perhaps a link to something else – such as a blog post.
This type of content is more interesting and exciting than a basic text advertisement and will often result in increased sales.
Another great way to increase sales through Facebook posts is to encourage Facebook followers to share or like posts.
When followers do this, the post will reach a greater audience because friends of followers are more likely to see posts they’ve shared or liked.
A good way to motivate followers to like or share posts is through the use of contests or deals: for example, “share this post and receive 10% your next purchase!”
One final thing to take into consideration regarding Facebook posts is the optimal time of day to post. There are several studies on this, but most seem to suggest that afternoon posts see the most traffic.
Studies also suggest controlling the quantity of posts – one to a few posts a day is ideal; any more and companies risk losing followers due to spamming.
Increase Sales With Facebook
Facebook can be a valuable tool for increasing sales. It connects businesses with clients and competition, provides feedback and serves as a cost-effective, efficient platform for advertisement.
With a little trial and error, Facebook could soon be increasing your own sales!