There’s nothing more exciting than getting a blog to a level of ‘being found’ by the search engines. You religiously watch your analytics on a daily basis and suddenly a slight trickle of visitors appears – things are picking up!
But deep down you know that this trickle is not good enough – you need that trickle to turn into a targeted tide so that you can actually make some sort of return on your hard work.
In this article we will be looking at how to increase online income generated by your blog. We will take a a sneak peak at the key factors that are probably holding your blog back…
1) Marketing Funnel Mastery
Many bloggers make the mistake of going straight past the simple steps needed to increase blog income through marketing. They decide upon converting simple traffic into paying traffic by pushing visitors into a sale.
Here is where the problem begins – converting ‘cold’ traffic into ‘hot’ traffic is a VERY difficult job.
People don’t like to end up on a website only to be confronted with a product to solve their problem. They want some sort of advice on a solution before they even consider opening their wallet ( in most cases ).
It’s all about educating your targeted visitors first – not aiming straight for their bank account!
This process can be simply put in place by making use of a sales funnel – a gradual and educational way to get visitors to your ‘money page’.
These funnels do a wonderful job of guiding your traffic through the buying process. They concentrate on educating them and transitioning them from being a wanderer to a potential buyer.
Learning how to set up an effective sales funnel will allow you to grab your traffic’s attention, keep their interest in place and educate them towards your final destination ( a possible offer of a solution to their problem ).
2) Consistency – Increase Website Traffic Flow
At a guess I would say that at least 75% of newbie bloggers are looking for ways to draw in more website visitors. A blog without traffic is a blog without hope!
We are all after organic traffic – it’s free after all! But how often does this organic traffic turn out to be quality traffic or targeted traffic?
The sad fact of the matter is that a lot of organic traffic can end up being inconsistent traffic. You may think it is free traffic but how long have you spent writing articles and studying keyword research?
Unfortunately one of the most effective ways to attract guaranteed targeted traffic is to open your wallet. Using PPC platforms will always be the swiftest way of bringing in targeted visitors.
It’s a balancing act that most bloggers are more than a little scared of ( and rightly so! ). You must learn how to spend $5 and get $6 in return – this is a lot easier said than done!
For step-by-step guidance on the subject of PPC ads we suggest checking out the free membership at this online marketing school. PPC is an art form so don’t go into it blindly – learn the ropes first!
3) Find Writers For Your Website ( Copywriters )
Copywriters are writers that excel in creating content that converts – they know how to make a sale with words.
Copywriting therefore differs significantly from your regular blog posts. It follows a proven formula that smoothly moves visitors along your funnel towards an eventual sale.
A copywriter has the power to design and provide you with a sales page ( or review page ) that could last for years. Once it starts converting it should well continue converting.
Most bloggers want to try out copywriting for themselves and rightly so – it’s their blog and they might even excel at it. But if you are unaware of the basics of copywriting the results can be disastrous.
Effective internet marketers have usually spent years developing their copy and streamlining it for success. They’re incorporating psychological nuances that could well of gone straight over your head!
For free advice on how to write a review that converts check out the tutorials on offer here.
4) Building a Brand Strategy
Most bloggers end up like a very small fish in an extremely large pond. You pick a niche you enjoy, you enter the niche and you float about picking up the leftovers of the big players within your sector.
With every hour that passes the internet is becoming more and more saturated no matter what niche you pick.
How do you stand out from the crowd? What is your unique selling point? Why should people listen to you above all others?
You need to find a way to demonstrate your credibility, and create authority in your market.
People need to know that you are the authority in your niche – when there are questions to be answered, your blog is the place to go!
Learn more about effective niche marketing through the free courses provided here.
5) Losing Sight And Becoming Greedy
If I created a quick poll or survey on why newcomers jump into the blogging world I’m pretty sure a high percentage of answers would be the same.
Most newbie bloggers I come across have money etched into the front of their mind. They are focused on a sustainable monthly income and they have not given much thought to the audience they will be attracting.
There are numerous empty promises online that lure people into the world of internet marketing…
‘Stay at home mum earns $3,000 a day’
‘Start a blog and earn profits on autopilot’
‘Set-and-forget push button formula for YOUR blog’
The list goes on and on ( and on, and on, and on… ).
You need to start out as you mean to go on – prioritize the needs of your target audience first then think about your wallet second.
Don’t be afraid of ‘missing a trick’ with money – if you look after your audience you will make money. Online profits are the result of helping others – concentrate on becoming a useful domain and success will surely follow.