In this article we will be looking at how to get your website at the top of Google but there is a short disclaimer to hit up first…
These steps are the steps I have used to get top rankings in Google’s search results – I still use these steps to this day! Please don’t expect a magic wand to help you along if you have chosen an incredibly diluted or popular niche. These steps will help ANYONE rank better but where you end up will be down to your own initial market research and your own keyword research.
Steps Required for Top Google Rankings
I’m sure by now you’ve come across many different versions of ‘ninja’ SEO ranking tricks and you’re probably a little tired by it all right?
So why should you follow these types of steps? Why don’t you just go for it and hope for the best?
Well it’s all about consistency – if you are consistent with the way you use SEO in line with your content you will become much more efficient overall.
When I first started out building websites I was all over the place – I had so much enthusiasm I just couldn’t hold myself back. I had to teach myself organization as I went along and this meant that I made many mistakes along the way.
Don’t make the same mistakes I did – stay consistent and stay organized!
Watch a FREE video training on the 10 Steps Required For Top Google Rankings below:
#1 Meta Title
I always feel a bit of an idiot when including this step first but I’m afraid it’s very necessary – for some reason a large number of bloggers still ignore it!
ALWAYS have your targeted keyword in the Meta Title of your post or article. Remember, on most website platforms your Meta Title is the actual title of your post ( or article ).
#2 Meta Description
The Meta Description theory still has mixed opinions among many of the top marketers online…but it’s ALWAYS worked for me!
If you decide not to use a Meta description you are leaving the selection in the hands of Google. This means that Google will decide what snippets of content to display under each of your search results.
When you include you primary keyword in your Meta Description and then search for the page you will see that Google has put this keyword in bold lettering.
So ask yourself this one question – if Meta Descriptions were not that important to SEO why would Google take the time to bold your specific keyword?
Don’t go overboard when creating your Meta Description – include the primary keyword and keep the description between 150 to 160 characters. This is the limit of characters Google allows before it cuts off your description.
I usually aim for just under 150 characters, just to be on the safe side!
#3 H1 & H2 Options For Headlines
Always double check that your headline (in most cases your blog/article title) is either in H1 or H2 coding. The majority of website platforms out there use either H1 or H2 tags for their titles by default.
If you are not sure – double check!
The ‘H’ tags are actually styling elements used by website text editors to make things large. These ‘H’ tags alert Google to the fact that the text within them is VERY important.
#4 Internal Links on Your Website
An internal link is a link that simply leads (or points to) another page (or post) on your website. For example, this internal link leads to Our #1 Recommendation page!
If at all possible, try and include an internal link to an older website page (or post) in every new piece of content you put out there.
These internal links aid Google by showing them what other (related) pages you have on your website.
For example, posts don’t generally show up one after another in a menu item – they are usually tucked away under an archive list. Internal links can therefore highlight these posts that are somewhat hidden away from sight.
These internal links should come in the form of anchor text that is related to the destination post. For example, you could link the text SEO Research to a Best Tools For SEO Page.
#5 Alt Tags For Your Images
Try to have at least one image on your post/page that contains an Alt Tag. These Alt attributes give you the chance to describe your image – with a related keyword of course!
When you upload an image to your site most professional website platforms will allow you to add an Alt Tag.
#6 Using External Links
For some reason many webmasters are afraid of linking out to another website. I think most feel that if they direct the visitor to another site that visitor will not return. This is not usually the case (if your content is up to scratch!).
I try to link out from about 75% of my posts and pages – always to an authority site. Try not to link to the same page time after time. I like to link to different Wikipedia topics whenever possible.
When Google sees that you are not afraid to link off your website it knows you are thinking about the visitor’s experience. You are showing them that you are trying to give out as much help and information as possible.
#7 URL Containing Your Keyword
A lot of people feel the temptation to mess about with their URL to create a shorter or more ‘tight’ look to it. This is something I never do myself.
Your URL is usually taken off your Meta Title and blog post title – this means that it will be containing your keyword by default. Why would you want to change this?
By having your keyword in your URL you are giving Google yet another opportunity to spot it. This means one more opportunity to figure out what your post/page is about.
#8 Use Video
If the opportunity presents itself, have a related video embedded somewhere on your post or article. Thankfully you don’t need to be Steven Spielberg to get a video up and running on your site these days – that’s where YouTube comes into play!
YouTube allows you to share/embed ( most ) videos on your website for free.
Go to any topic-related YouTube video and click the Share button below the video screen. If the Embed button is visible it means you are allowed to take this video and post it on your website (without the police breaking down your door!).
#9 Replying to Comments
Unfortunately I see this mistake happen more and more often these days and it really is a shame. If someone takes the time to leave a related worthwhile comment on your website ALWAYS make sure you respond to it.
It doesn’t matter if the comment is positive or negative – respond to it without thinking twice!
Unfortunately this will take up time on your part but believe me – it is worth it in the long run.
Comment engagement helps keep your page fresh and active in the eyes of your visitors AND in the eyes of Google. At the end of the day these comments are actually acting as extra content so your post/article will be getting longer and longer.
It’s no secret that Google LOVES long pieces of relevant, quality content and ranks them really well.
#10 Make it Easy to Share
Always aim to make it as easy as possible for people to share your work on social platforms. When people share your work they are creating a nice organic backlink for you and also sending out a social signal to Google ( it basically indicates to Google that your content is worthwhile! ).
If you look to the left side of this screen you will see a floating social widget that allows visitors to share my work. It’s not that intrusive, it doesn’t cover any of my text and people can get to it easily.
Make sure you are using some sort of social widget on your website – make it really easy for people to share your work.
If you are looking for information on how to get your website at the top of Google, these ten steps are all you need.
As I mentioned above, consistently use these steps for every piece of content you use until they become second nature. The more organized you are with your content production – the more likely you are to rank well.