How to Get People to Buy Your Product in 3 Simple Steps


How to Get People to Buy Your Product

Learning how to get people to buy your product isn’t difficult if you follow a few simple tried-and-tested marketing techniques.

Common Mistakes Most Marketers Make

Most people who are promoting products make the mistake of taking the hard sell approach. You’ve probably done this yourself: You have a great product then you try to cram it down your customers’ throats using a pushy, high-pressure sales page. If you have, you probably already know that this approach rarely works.

Another mistake is to act as if your product is the greatest product ever created. Most people will be dubious of these types of claims.

The third most common mistake is underselling: Taking the soft-sell approach in which you suggest, rather than demand, that your customers buy your product.

All three of these approaches are pretty much guaranteed to ruin your chances of converting a prospect into a sale.

Offering Products That Sell Themselves

The most effective – and easiest – approach to get people to buy your product is to offer products that people find irresistible and that essentially sell themselves. When your products offer ideal solutions to common problems and other indisputable benefits, your sales are practically guaranteed.

There are three key elements to selling products successfully online:

  • Associate your product’s benefits to the outcomes your core customers desire
  • Offer products that match the experience your core customers desire
  • Overcome objections before potential customers can even raise them

These three techniques are practically guaranteed to convert sales.

Linking Benefits to Customers’ Desired Outcome

When your customers are considering your product, what they hope to see is a particular outcome in their life or in their business. Their desired goal may be to earn more money, shed excess fat, build their email list or social media contacts, or find new ways to deal with stress and anxiety.

Whatever it is your customers are looking for, if you can provide the desired solution you are going to make the sale. So put yourselves in the shoes of your customers and ask, “What kind of outcome would this product give me that I would find ideal?”

Once you can answer this question, the task is no longer to sell your product, but to sell the outcome your customers’ desire. Outcomes are all they care about anyway, so all you need to do is show them that your product can provide that outcome and you’re off to the bank.

Match the Experience Your Core Customers Desire

Understanding the desired outcome will lead to more conversions. So how can you learn what your customers really want from your product? You have to talk to them!

The only way to find out anything about anything is to ask. Most of the time, your customers will be more than happy to tell you what they want to experience when they buy your product.

Once you learn what they want, then you can control the experience so that it satisfies your core customers’ desire. That, in turn, makes them happy with your product – which cuts down on the number of refunds you have to issue – and makes them more likely to refer their friends and social media contacts to your business.

Satisfying your customers’ desires through the experience of your product also has another huge benefit for your business: They can become ambassadors for your brand.

Happy customers are usually more than willing to give you testimonials, which you can then use in your marketing materials to reinforce the message that your product is satisfying the desires of people looking for products like yours.

Overcome Objections Before They Are Raised

The last trick to learning how to get people to buy your products is to anticipate customers’ objections and then overcome them before they can even raise them – or before they even occur to them.

The most common objectives include such things as:

  • “It costs too much.”
  • “It won’t work for me.”
  • “It looks like it’s too hard.”
  • “I don’t have time for this.”
  • “It’s too complicated.”
  • And so on …

When putting together your sales page, consider all the possible objections any of your customers could possibly raise then come up with convincing responses that defuse those objections. Include these in your promotional materials and by the time your customers are through with them, they are practically guaranteed to be sold.

You don’t need the hard sell, the soft sell, or pretend like your product is the best in the world. If you use these simple techniques, you will always know how to get people to buy your products.

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32 comments on “How to Get People to Buy Your Product in 3 Simple Steps

  1. I agree with matching the experience part, I find that the most effective one when convincing someone because indirectly, it is also a form of word of mouth which is why they trust you much better when you speak to them this way. Beautiful site by the way, keep up the good work!

    1. Hi there Riaz,
      Glad you agree with the points we’ve covered here in this article ( glad you like the site as well!!! )
      Cheers for chipping in with your opinion 🙂

  2. Hi Christ,

    Great article, I really liked!
    Unfortunately many marketers push too much.
    Thank you for this helpful blog

    1. Wow that’s the first time I’ve ever been called Christ!!!! (LOL)
      Glad you enjoyed the article Daniella, it’s Chris not Christ 🙂

  3. In Today’s business, it is very important to know what’s our audience have in mind. Hard selling will never work again. It once worked, but people are getting smarter.

    In order to be successful in any business, we should provide valuable information to our prospects.
    I absolutely agree with your 3 simple steps here. They are a MUST to follow instruction.

    1. Hi Edy – it’s nice to hear you agree with the steps we’ve published here. Hope they work out for you in the future.

  4. Hi there again Chris. Once again a wonderful post! I love the way you have explained how this works in simple and easy to understand terms.
    I find loads of people try the hard sell, soft sell or best product in the world options. I have noted some of your points and will try and keep that in mind when promoting products.

    1. Hi there Lynne – nice to see you back here yet again,
      It’s nice to know that my writing style and the content here appeals to visitors – thanks for the positive vibes on it 🙂
      Look forward to seeing you back here again soon!

  5. You bring up some interesting points – I’ve seen the sites with tons of links and pop-up ads – and it just turns me off. There’s definitely a balance of overcoming the obstacles and showing the desired outcome that seems to be the best method. I like your site and will check back for information in the future.

  6. Dear Chris,

    Another great Blog Post of yours I have landed on. Thanks for presenting the highlights well in the Intro on the mistakes that online marketeers tend to make. It prepped me to be aware of something I should get myself into. Your Website is amazing, so organized, eye appealing, the works. Such great content, I liked reading each and every word of this Article so much, I will Bookmark it for further reference purposes. 🙂

    Wishing you all the best with your online success above and beyond the horizon,


    1. Cheers Angel,
      It’s nice to know that so many people are taking positive feelings away from this site – makes it all worthwhile 🙂

  7. Hi Chris,

    This is a very straightforward method! I don’t remember seeing this article somewhere; maybe I have seen it, but I don’t remember it.

    I am trying very hard to put my message across about a number of health and beauty supplement products that I know of, and I am searching for ways to make it viable, so that visitors to my website will be enticed or encouraged to buy, and your article has shown me just that. Wonderful!

    I did a bookmark on this page. I hope I will know how to make use of this strategy, not to con people, but to be able to let visitors to my website realize the value of the products I endorse.

    I’ll be looking forward to other tips from you.

    Thank you!

    1. It’s nice to hear that the article has helped you out in some way Porfy, good luck with your beauty supplement promotions 🙂

  8. Hello, I truly appreciated the advice you gave here. Why? Because as businesspeople, we often miss the point. You mustn’t forget that business is also about human relationships and that you should focus on what your target’s needs before. I guess that your post reflects that you might have had made these mistakes in the past, am I right? Anyway, thanks for the great advice and keep going!

    1. Oh yes Angelce, made plenty of mistakes when I was building up my online business! But at the end of the day it’s the mistakes that help you learn 🙂

  9. Hello

    Im new to affiliate marketing,was getting to giving up because l felt nomatter what l did,lm not able to sell anything but reading your post, l now see im doing everything half way.
    After reading your post,it`s clear to me l was offering the wrong products to the wrong people and l will go back to my site and correct this simple but costly mistake as you have made me see im doing it all wrong.
    Thanks for wonderful and well explained tips.

    1. That’s great to hear Roamy – never give in!

      It’s a really hard and long road but you will get there in the end IF you put enough work in. Good luck! 🙂

  10. Chris you have once again published a great post, with excellent and relevant information.
    I have an online business that sells baby products and one thing I am always struggling with is my marketing plan. The points you have brought up are very helpful and I can’t wait to implement them as soon as possible!

  11. I found this article to be extremely useful as I am in the early stages of writing reviews for my website.

    The discussion regarding objections set off bells in my head. I have several comments on past posts that show serious objections against buying a particular type of item. Used musical instruments to be exact. I think you just helped me discover my next post! Thank you!

    Great Advice!!! I know you just helped this girl out!

  12. Thanks for writing such a detailed article. I read the whole thing! I definitely have fallen into some of those mistakes that marketers make. I’m going to take your advice into account and try to offer more products that sell themselves. Selling products that solves peoples problems really makes since.

    1. Great stuff Merceadez – glad the points covered in the article make sense to you! Good luck with your marketing efforts 🙂

  13. Hey Chris,

    First off, great post. I totally agree with everything you said.

    I know that I have made the 3 mistakes you talked about. Especially with my affiliate offers.

    First, I used to tell my readers that Product A was the best ever. I had all but 1 conversion, which ended up being a refund.

    Then I started to ram my offer down their throats. Zero conversions.

    When I did the soft-sell thing, I had some sales here and there. Not as much as I would’ve had if I’d followed the 3 steps you outlined in this post.

    Now I know what to do.

    Thank you.


  14. Really interesting post and most of all it does remind me again that I am actually selling to people and what they think and how to convince them does matter in the long run. I really enjoyed reading this and think that re-applying this tho what I’m doing would convert into sales.
    Keep up the great work!

    1. Thank you Xander – glad you enjoyed the tips we’ve provided. As you know, selling is probably the most important element on a website – it’s best to get it right EVERY time! 🙂

  15. Thank you for posting that! I’ll definitely admit I have made some of these mistakes, but what you posted there should definitely help me in this area. You are certainly right about a product being offered that can help solve a problem. I definitely need to research more in my niche to find more products that do just that.

  16. Great post I love this and it really helped me out a lot. I have been trying to make money affiliate marketing for some time now. After reading this I see that I’ve been missing so techniques and I now will implement what I’ve learned here to my website and hopefully roll in some sales. Thanks so much.

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