By Site Contributor LeeOnna Field
These days, there are free web blogging sites that people can utilize which has led the internet to becoming a soapbox.
For those who are small business owners, it can be crucial for the success of your business. Getting your web page seen by people online is important which means you need to get exposure to your blog.
The problem some people have is getting exposure and getting visitors to their blog. If you happen to be one of these people, here are some helpful tips for those wondering “What can I do and how to get my blog noticed by consumers?”
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The first thing you need is relevant and useful content. Blogging, simply put, is about offering content your audience can benefit from. You want to add content that’s valuable to them.
The aim of your content should be to offer something your readers can utilize for common problem solving or to gain insight. If the content is relevant, people want to share it with others and read more.
The mistake many people make though is that blogging is about self-promotion. Blogging strategies should build your site and cultivate an audience and this is something rarely achieved if you’re only talking about yourself.
What’s the Purpose of Your Blog?
You need to define yourself so readers know what you’re writing about. Build a strategy to reach new readers and be true to goals that you set in place for your site.
Are you trying to promote products? Are you adding in to conversation or starting conversations on your blog? Are you commenting on posts to your blog?
All approaches should be valid and you need to make sure that you’re content is valuable and can continue to reach an audience. If your blog isn’t much worth sharing, it’s not going to get much attention.
The most important things to incorporate into your content is SEO. Identify keywords that are trending in your chosen niche and incorporate these words into your site and content. Think about how to strategically incorporate them into the title of your post and scatter them throughout the post.
Keep the relevant keywords close to the beginning as this will make sure your posts and blog stay close up in search engines. You should keep the titles of your blog less than 120 characters as it makes it easier for readers to share.
Share, Share and Share Some More!
You should be sharing your blog posts every place you can in regards to social media sites. Without promoting posts, you aren’t going to have readers coming back to your site.
You also should make sure your blog is easy to share if readers find it valuable. There are several add-ons and tool bars to help readers share your blog easier.
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Fill in Meta tags
Meta descriptions and meta tags are another important aspect of your blog. This is how search engines find your site and rank it in search results. This is a step that shouldn’t be looked over.
Tags are what acts as keywords and keywords too should be added in your posts. Keywords are what is typed into the search bar of search engines and there are plug-ins available to help with SEO until you learn what to do and how to do it.
Leaving comments and guest blogging on other sites can be an ideal way to gain new readers and show expertise in your chosen niche. This will do wonders for your own blog.
This is because you can link back to your site and as readers read your guest blogs or comments on other posts and different sites they will click on your link which takes them to your own blog.
You should also welcome comments on your own blog and as you comment on other blogs, you may see that these bloggers comment back on your site which gives added exposure especially if they share your stuff on their site, too.
Take Advantage of Free Sites
There are numerous sites that are free to use and you can publish content on these sites which allow you to link back to your site.
These sites help you get more exposure in Google search results also.
Write Pillar Articles and Tutorials
Pillar articles are important to any blog and writing articles that don’t have a set day to them can add more value to your blog.
If you’re blogging about something that happened on a particular day it’s only valuable for that day and gets old. Tutorials stay forever and can be used years from now.
To make any blog successful it’s important to blog often. Keeping your blog updated with fresh content keeps readers interested in what you’re offering and attracts new visitors as well.
Blogging comes naturally if you’ve got the passion for it. Keep in mind though that you want your content to be valuable. Quantity isn’t the only thing that matters.
Promote a FB Page
Social media is becoming more and more popular in the internet world and has become proof that it can help any internet business. Creating a FB page for your blog can draw attention in and can help get more visitors.
Be mindful as to not spam people. This can be detrimental to your blog. Setting up a RSS feed for your blog can allow people to read your posts without going to your blog site.
How to Get my Blog Noticed
Getting attention to your blog is easily done if you know the tools and resources available. It’s important to avoid spamming at all cost and for new bloggers, it can take time to build an audience of readers. Consider doing research before you step in as it can be overwhelming for some.
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