I recently purchased a book on Amazon on how to generate blog content due to the fact it was at a VERY low price. I must admit – I don’t normally go for these types of books as I’ve always found the WA community to be more than helpful in supplying me with knowledge ( and it’s FREE! ).
But this book was a bit of a hidden gem really and it covered it’s subjects well in an easy-to-read format.
I’m not going to go ‘on the sell’ here and name the book with a nasty Amazon affiliate link. Instead I’ve opted to cover some of the killer info it provided here in an article…
Who Are You Writing For?
As a blogger you are either writing for the search engines or you are writing for the visitors to your blog.
Can you guess which one will bring you more success?
Those who are writing for the search engines are more inclined to come out with the lower quality blogs – fact of life! They find a killer keyword and the WHOLE of their article relies heavily on that keyword.
When you concentrate this much on one thing how will the rest of your content turn out? The word ‘mediocre’ springs to mind right?
These blog owners don’t really care about building and retaining an audience or the amount of social shares they are going to receive – they just want traffic and lots of it!
They are constantly ‘on the sell’ and they are not looking to offer any real value – the affiliate products they are promoting have landing pages to supply that ( overcooked ) value.
So I Should Forget About Keywords?
No, no, no…
Keywords are still the most important STARTING BLOCK of your article – it’s where your ideas will come from.
All I’m saying is your choice of keywords shouldn’t be your sole consideration when writing your masterpiece.
I tend to get my topic ideas from a site named Soovle.com which acts as an alphabet soup type of system for search engines. Once I have my topic idea I plug it into Jaaxy where I can determine high search volume and low competition.
So I now have my keyword and I can start my article!
First things first – forget keyword density!
Yep that’s right, it’s not that important these days and it will only take your mind off the creativity within your writing.
Use the keyword in the title of your article then use it again in the first paragraph, then the last paragraph – that’s all I really do these days and I achieve wonderful rankings through this method.
Let’s take a look…
1) The Competition
Other blogs in your niche should act as a source of inspiration for you. Don’t treat them as competition – treat them as a source of knowledge.
Read through the articles they have to offer and use them as a sort of springboard for your own posts. Take a good article and make it BETTER.
2) Your Regulars
Regular visitors to your blog are sometimes a smashing resource of new ideas. Why not publish an open-ended post that asks your regulars what subject THEY would like YOU to cover?
As I explained in the intro, the idea for this article came from a book I bought on the cheap. Find books in your niche and run wild with the ideas they provide.
4) Shake That Ass!!!
It’s extremely easy to let yourself go when you are stuck in front of a PC all day long. My routine allows me to get up in the morning and take a 4 mile jog before I sit down to work.
This jog is perfect for developing my thoughts and coming up with new ideas. It allows me to clear my mind and prepare for the day ahead.
Exercise also gives you a kind of ‘buzz’ when your finished – like you’ve just drunk a bucket full of coffee! I find writing with this ‘buzz’ gives my content a fresh and invigorating feel and it’s normally the best work I will do in a 24 hour period.
5) Watch TV
This may sound a little bit of a lazy cop-out but I assure you it is not!
Television is a 24 hour source of wonderful ideas for content. If you can keep up to date with world affairs and somehow implement them into your posts things could really take off for you.
One of my mentors at the Wealthy Affiliate University started writing articles about Steve Jobs the day after he passed away.
He was religiously into article marketing at the time and used it as a platform for this specific subject. The click through rate he had off these articles was completely off the scale not just for that particular week, but for months afterwards.
He had made use of a current affair to get thousands of visitors to his site and the effect was near enough viral.
So if you can find a topic that relates to your niche on the news you really should take advantage of it.
These five pointers were the ones that stuck in my mind after reading this book. I rewrote them in my own words obviously as I’m not a fan of being strung up for copyright reasons!
What are your opinions on how to generate blog content? Do you have any interesting tactics that you feel we would compliment this article? Please take the time to leave them in the comment section below – the more ideas the more this article will grow 🙂