When I first started out in the blogging world the majority of content pretty much sucked!
Seriously, apart from a few pillar articles – content was nothing more than a filler designed to trick Google into thinking your site was worthy.
Back then article spinning was all the rage – terrible articles in messed up English infesting article sites – just so you could earn a quick and powerful backlink from the site.
Well, Google eventually decided that enough was enough – affiliate marketers were taking control of the search engine algorithm and people were struggling to find answers to their questions.
Now it’s all changed – quality content is your most powerful blogging weapon.
In this article we will be taking a look at how to create viral content – great content for your website/blog that has that shareable something!
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Creating Viral Content
If you are having any trouble viewing the infographic below simply hover and click on the image itself. You will then be taken to it’s media file tab where you can view it in it’s original dimensions, with a magnifying tool (if needed!).
Create Viral Content
As you can see from the infographic above, titles that include numbers seem to do really well in clickable search results – I see proof of this regularly with simple high-ranking ‘list’ articles…
- 10 reasons your website won’t rank
- 5-point SEO checklist
- 7 of the most popular horror films of 2017
- Etc, etc…
I was surprised to learn that brackets play such an important factor in click-through-rates (CTR). Who would have thought that titles containing brackets would result in a more clickable prospect?
Regarding images – I still have no idea why bloggers neglect to use enough of them?
At the end of the day, images break up your content and give your articles a more friendly or approachable feel – it takes no more than a minute to download an image and upload it to your site!
If you can’t be bothered to sort out or create your own image – ‘borrow’ them.
Seriously – nick ’em!
I do it – most successful website owners do it!
The worse that could happen is you receive a email asking you to take it down…so you take it down and replace it with another image – simple!
My final point is covering scannable content and the length of sentences.
This, in my book, is very important.
How often do you read every single word in an article?
Not very often right?
These days people need to be able to scan your article and look for the answers/points they are interested in – long, monotonous blocks of text tend to turn the modern surfer off the page.
Keep the sentences and paragraphs short, use images and plenty of subheadings – make it scannable!
I should really take this opportunity to thank