Article updated on 09/08/2018
In this article we will be looking into how to create readable content that will engage the visitors your site receives. Being able to write compelling and engaging content on a consistent basis is key to building a successful online business…
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A lot of people seem to miss the mark when it comes to creating content that grips the reader. A majority of blog posts I come across seem to have something ‘uninteresting’ about them.
I don’t think it’s done on purpose – people wouldn’t hit the publish button if they realized they were boring gits!
A lot of people are excellent at communicating externally in social situations and you would then expect these same people to be good at communicating through their website. Sadly, this is not the case.
Most people seem to think it is alright to address people in a way that comes over as a scientific document. I don’t know about you but I’m not a fan of reading this type of writing online – it seems like an article from the Financial Times.
So without further ado – let’s take a look at how to create readable content that will keep your visitors interested…
The Power of a Headline
The success of your page or post is always going to start with your headline. The headline of this post is titled ‘how to create readable content’ and there’s a good chance it’s what brought you here in the first place!
Most blog owners or webmasters reading this title will look twice at it with the view to reading the post – it’s eye-catching and interesting to them because they ALL need content on their sites.
The headline needs to be captivating and relevant to the topic you are going to cover in the post. You may want to consider asking a question within your headline:
– Is Your Content Engaging And Interesting Enough?
– Do You Want More Social Success For Your Posts?
– Struggling to Write Interesting Content?
I could go on but I’m pretty sure you get the picture, right?
You don’t have to think of a title before you start writing. A lot of people find it easier to just ramble on about their topic and then pull a title from the content they have written – whatever works for you!
People Are Visual
If you are anything like me then you hate to be confronted with a bald screen of text online. I often come across pages of excellent information that leave me blank due to the fact they fail to engage me.
Content without images becomes very difficult to read and quickly turns from interesting to boring. People by their nature are very visual so including images will keep them engaged in the page.
I would always advise using at least two relevant images on each piece of content you create.
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The Sea of Text
If your content appears as a vast sea of words I guarantee it will give the readers a headache and they will switch off halfway through…
- Always have white space within your content – it will make it a lot easier to read
- Try to use headlines to break up the themes within the content whenever possible
- Titles and sub-titles will help the reader skim over your page and find what they are looking for
- Using bullet points ( like I am right now! ) offers the text a lot more white space – people tend to take to ‘lists of things’ 🙂
So use small paragraphs and concentrate on offering the reader plenty of white space within the content. A good rule of thumb is to write the opposite way to what they taught you in school – short and sharp paragraphs!
Taking a Break Now and Again
If you are looking to write your blog posts in a compelling, concise and clear way, you are going to have to take a step away from the computer screen every now and again.
The mental energy you need to write creatively is not in an everlasting supply – you are going to need to ‘top yourself up’ every once in a while.
Now, please try and get away from the immediate vicinity of the computer screen when you are refilling your energy supplies otherwise it just won’t work.
I like to take a step outside the house and go for a brisk 20 minute walk (weather permitting of course!).
A geezer named Eugene Schwartz released a technique a while back that seems to have grown quite popular among professional bloggers…
Simply use a watch, your phone, anything with a timer, to set up 33.33 minute intervals!
Basically set the timer and work your ass off for 33.33 minutes then take a 10 minute break – sit back down after your break and reset the timer for another 33.33 minutes…
Rinse and repeat!
The idea here is that with so many short and sweet breaks you are going to be able to work longer hours and produce more quality within that time span.
Get Yourself a Social Boost!
You want people to share your content socially and gain natural links back to your site – it’s a safe and easy way to build a back linking profile.
So…what’s the easiest way to get people to do something?
Ask people for their feedback, their contributions and their comments – remind them that they have an opportunity to engage in your site.
I tend to be pretty obvious with this sometimes – it doesn’t bother me and I feel no shame through it! I simply leave a call to action at the end of a post that goes a little something like this:
If you have enjoyed this article today please feel free to share it socially for others to read
If you have any thoughts or opinions on the subject we have covered here today please leave them in the comment section below
Remember – comments and social activity make your website/blog seem active and trustworthy. Don’t forget that Google LOVES real comments so chase them down and get people interacting…
You know what to do if you enjoyed this post or have any opinions on the subject 🙂