How Effective is an Email Marketing Campaign?

How Effective is an Email Marketing Campaign?


How many time have you pimped out your email address to receive a free product or service online?

Well, we all like free don’t we – what’s the problem?

Nothing really, but after claiming our ‘free’ gift, most of us are bracing ourselves for a handful of unwanted messages in our inbox!

By sacrificing your email address you are actually subscribing to (or putting yourself on) a marketing list.

This marketing list is set up for consecutive email marketing campaigns – once a VERY powerful way to make money online.

But how effective is an email marketing campaign these days?

Do they still work or are people automatically scrambling for the unsubscribe button?

Let’s take a closer look and find out…

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How Effective is Email Marketing?

If you are having any problems with viewing the infographic below, simply hover and click on the image itself. You will then be taken to a separate tab where the image will be displayed in it’s original dimensions with a magnifying tool…

How Effective is Email Marketing?


How Effective is a Email Marketing Campaign?

Personally, it’s not for me, but I have dabbled in it in the past.

Bigger companies or online presences, tend to favor email marketing because it is a relatively low cost option.

Think about it for a moment – it’s a lot cheaper than mainstream marketing channels.

What do I mean by this?

Well, There are no print or postage costs and no fees paid in exchange for exposure on a certain billboard, magazine or television channel.

All you have to worry about is the monthly fees for the autoresponder (but even some of these offer FREE services!).

Let’s face it – the more traditional direct mail is slow.

In some cases it can take well over a week for an interested customer to respond to the letter you sent out!

On average, email marketing has a response time of about 48 hours – pretty fast really.

Depending on what your business is, this rapid response time could be crucial to your success.

But what are the main downsides to this form of marketing?

Why did I finally decide it was not the direction I wanted to go?

Well, I got worried about linking my online businesses (my websites) to a form of spam.

A lot of people on your list ONLY signed up because they wanted the free offer – I’ve done this many times myself before!

I started to think of myself, and my business direction, as a little intrusive.

So what about you?

Do you still use email marketing as a form of promoting your products/services?

Have you seen any success through it?

Do you agree with the infographic above – do you still believe that email marketing is effective?

Please leave your thoughts and opinions on the subject, in the comment section below.

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2 comments on “How Effective is an Email Marketing Campaign?

  1. Thanks Chris, I personally use Sendblaster Pro for my email marketing campaigns for my IT company. I have in the past purchased email databases and I have built up my own database of referals. Email marketing does work but one has to be careful not to spam your contacts and make sure you are not frustrating them. I have received a lot of leads over the last 20 years from email marketing so it does work well. Thank you

    1. Hi Craig,

      Well it’s great to hear that you’re succeeding at email marketing…it’s certainly not my first choice for a marketing avenue, but others do EXTREMELY well out of it (I hope you do as well!). 🙂

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