I often spy on competitors keywords in an attempt to find out how and why they are outranking me. Do I feel guilty about this…NOPE! Chances are they are doing exactly the same thing to me – that’s why they are outranking me!
Why Would I Want to be THAT Nosy?
You may work in the most diverse niche known to man and feel that you have no real competition. NEWSFLASH – there’s always competition! Somewhere along the line you will bump into direct or indirect competitors.
Competitor’s Keywords can help you:
- Develop broad ideas for site topics and keywords to optimize those topic pages
- Figure out why these damn sites keep on outranking you!
- Assess which keywords you’d like to include on your site to obtain better organic search results
I want to share with you two FREE methods I used to use to spy on competitors keywords. I use the term ‘used to’ due to the fact I am now a subscriber to Jaaxy – an awesome keyword tool that retrieves ALL my competitor’s meta data for me!
If you are interested in finding out more about Jaaxy read the full review LOCATED HERE
If you are more interested in the rather long-winded old fashioned ways read on…
1) The Source Code
Sounds a bit like a Hollywood movie really doesn’t it?
This is a really simple and easy way to spy on competitors keywords if you are using Google Chrome ( and why would you be using any other browser – they all suck! ). All you have to do is arrive at a competitor’s website and click the three lined button at the top right of your Chrome browser ( directly below the red x )
From this drop down menu select More Tools and then View Source – you should be confronted with a garble of code at the bottom of the screen that looks like it’s off The Matrix!
Look for the keywords in the title tag, meta description tag and the keywords tag within the code. Not all source codes will contain the keywords tag but the title tag and the meta description are just as important in most cases:
This is a ‘cheap n dirty’ way of grabbing your competitors meta data and harvesting it for your own use!
2) Google Keyword Planner
I often find this method a little ‘hit and miss’ but when it does work – IT ROCKS!
Most of you will be used to entering queries into the tool to check the search volume and competitiveness of that keyword.
But for this technique we are going to use the Your Landing Page box to enter the URL of the competitor’s page you want examined ( see below )
The Keyword Planner will then display the keywords associated with that website or page. Now, I often find that some of these keywords are related to the adverts that site is displaying so you must carefully crawl your way through the results and pick the relevant options.
But it’s another completely FREE method and Google’s tool can produce some pretty powerful ideas at times!
How Do I Find Out What Keywords a Website is Using?
The two options I provided you with today are trusted FREE options but as I mentioned earlier they are no longer my first choice. I now trust in the power of Jaaxy for ALL my keyword research and it has helped me achieve unreal rankings in the process.
If you fancy trying out Jaaxy for free simply type in a keyword below and see the tool in action. You are allowed up to 30 free searches so you might as well grab some free professional keyword research when you can – these 30 searches alone will provide you with 100’s of new ideas!