Have you ever wondered “how did Twitter start”? There’s a pretty good account from a business perspective on the history of the evolution, or the development, of Twitter found on www.businessinsider.com, written in 2011.
In this piece, by Nicholas Carlson and titled “The Real History of Twitter” a product named Odeo is described as being the beginning point of Twitter.
Odeo was originally a podcasting app. In the fall of 2005, Odeo had its direction changed by Apple, who announced that their iTunes would include a podcasting feature built into its iPod’s.
That, together with the realization by the Odeo co-founders, Noah Glass and Evan Williams, that they weren’t listening to podcasts as much as they thought they would be, led them to conclude that Odeo’s future was not to be in podcasting.
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At the time, Odeo had an employee force of around 14 people, and they began scrambling to come up with ideas for a new direction for the company, holding “hackathons” and breaking off into groups for all-day project exploration and work.
Jack Dorsey came up with the idea for building a product revolving around what people were doing at a particular time, their “status”.
His original concept was that of a system where you could send texts to one number and they would be broadcast to all your friends.
Noah Glass named it Twttr, and this is what eventually became Twitter.
In February of 2006, Glass, Dorsey and Florian Weber, a German contract developer, presented Jack’s idea to the Odeo employees.
Although it is acknowledged that Twitter in concept came from Jack Dorsey, it is also held as truth that the vision for what it was and the passion to make it reality belonged mostly to Noah Glass.
The other Odeo employees described Noah as being fanatically excited about Twitter, and that other players at the time just weren’t at that same level of excitement.
There was a working Twitter prototype by March of 2006, and one of the early successes was the spread of the news of a small earthquake that shook San Francisco in August of that year…
By that fall, Twitter had thousands of users.
In the beginning, right after Twttr.com launched to the public, very few people understood its value. At that time, there was a per-text message cost, and people were wary that Twttr might run up their bills.
Not to mention no one really understood how to use Twttr, and had no concept of the impact it could have.
There was even an “incubator”, with Twttr as its sole project, just to foster its use – Obvious Corp was its name.
…This is Going to be Addictive
From another online piece, written by Mark Johnson and found on www.socialnomics.net, are more interesting perspectives and substance to this story.
This account tells how Jack Dorsey (@Jack), Even Williams (@Ev), and Biz Stone (@Biz) probably did not know how popular Twitter would eventually become – because they were only looking to retool a dying company by finding a way to export and “mass-send” text messages from their cell phones.
Dom Sagolla (@Dom) tweeted out a prophetic “…this is going to be addictive” in the 38th tweet in March of 2006.
The definition of twitter is “to utter a succession of small, tremulous sounds, as a bird” and “to tremble with excitement or the like; be in a flutter”.
Twitter, the application, has grown in popularity over time, and is used by sports programs, businesses, entertainers, politicians, and … Well, by everyone, it seems.
I have to admit that I used to think Twitter was ridiculous, but that only demonstrates how ignorant and closed-minded I was when I thought that.
I’m an avid follower of college football, and at this time of year, I wouldn’t have any college football news to read at all if not for Twitter.
Football may have lured me in to Twitter, but now that I’m there, I enjoy keeping up with political commentary, entertainment trends, and the like.
There’s just something about the ability to send, and receive, links and other little snippets of information relevant at that very moment. It truly is addictive.
Now, of course, we all know about the twitterverse, tweeting, and the constant and current information brought to us by those 140-character microblogs.
Why are tweets limited to 140 characters?
Because text messages got truncated or split after 160 characters, and because they wanted to provide extra room for one’s username and other special characters.
People now will tell you their news gets to them first via Twitter – politics, sports, entertainment. You name it.
Businesses have certainly taken advantage of the fit between Twitter, other social media, and smartphones, so forth and so on – as a savvy way to advertise.
Twitter is a tool to reach target markets, to deploy customer service, to receive feedback and to generally have a big exposure for their products and services.
Today there are millions of users with of thousands of new users coming aboard the Twitter train daily.
Now that we know a little bit about “how did Twitter start”, it would serve us well to ponder “how can I benefit most” from Twitter, or “how can I best use” Twitter, or “what are some great ways to benefit from” Twitter?
Consider this tweet from @Jack in February of 2007: “One could change the world with one hundred and forty characters.”