Gain More Blog Traffic – Without Being Penalized

Gain More Blog Traffic - Without Being Penalized

There’s no getting away from the fact that if you use dubious methods to gain more blog traffic Google WILL catch up with you!

I’ve lost count of the amount of Google updates that have been released over the last five years or so but rest assured – every one has been aimed at people gaming the system ( and rightly so! ).

In this article we will be looking at ways to get more blog traffic without running the risk of the ‘Big G’ penalizing you…

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Back Links – Should or Shouldn’t?

The idea behind this article is to give people advice on getting more website visitors without building back links that may eventually hurt you.

For example, about a year ago I was advised to do a few guest posts on a subject I was pretty deep into. I went ahead and followed this advice and received some pretty handy back links and traffic as a result.

Newsflash – I’ve spent the last couple of months trying to get those posts taken down as they are more bother than they are worth now.

Google has informed us to “stick a pin in guest posting”.

The safest way to develop back links and draw visitors in is to act natural – this will never hurt you no matter what the next update entails.

Here are two definitions that you should be clear about before reading further into this article:

So without further ado, let’s get into the ‘guts’ of the matter…

1) Creating Content That People Actually Want to Read

There’s no point in looking into ways to gain more blog traffic if your content is not up to scratch – you are wasting your time and your readers time!

Create Content

To get traffic, you need to have content people want to read. It needs to be:

  • Valuable and entertaining
  • Have a quality of grammar ( well written )
  • Easy to read ( formatting, bullet points, lot’s of white space )

This type of content WILL result in other people doing your work for you. Before you know it people will start linking back to your articles creating VERY powerful and NATURAL back links.

Google will always like these sort of links – they will appear natural and therefore indicate to them that your site is a worthwhile place to visit.

2) Social Media

Social media will never hurt your rankings – it’s a great platform for showcasing your work.

I won’t recommend using the lowly bookmarking sites these days though, stick with the top players if you go down this route ( StumbleUpon and Reddit ).

I would always recommend getting started with one of three networks:

  • Facebook
  • Twitter
  • Google+

Try and pick the option above that is a good fit for your audience – you don’t need to be a member of each as you’ll end up spreading yourself to thin.

If you manage to discover where like-minded people hang on these platforms you can attract a large amount of traffic. There’s also the benefit of some bloggers picking your posts as the basis of a weekly round-up of their niche.

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3) Leaving Comments on Similar Blogs

This is a great way to get started off the mark as long as you are leaving something relevant and valuable to the discussion/content you are commenting on.

The more comments you leave the more traffic you are likely to see but don’t expect a tidal wave of activity.

blog commenting

Read the article and give your honest opinions on the content – the more interesting your views are the more people will want to know more about you.

Always use your own name within the comment link – don’t use a keyword!

Google AND webmasters are wise to this form of back link attack and you run the risk of being penalized for keyword rich anchor text.

4) Link Externally

Can you honestly say that you link out to bloggers you deem to be your competition?

If you don’t link to them…why should they link to you?

If you are generous with your external linking then bloggers will return the favor if they deem your content good enough.

This also leads to relationships being built with other bloggers in your niche – why make them all enemies when you can make them allies instead?

5) Make Use of Your Signature

Having a signature in your forum profiles is pretty old news so I won’t go over it again ( I’ve covered it numerous times on this site 🙂 ).

Have you ever thought about leaving a similar type of signature in your emails?

Make use of your signature

Think about how many emails you send during the process of a week – it’s probably a healthy amount right?

Simply include a tagline on every email you send along with a link to your site. Don’t make it imposing – just make it visible to the reader and nothing more.


This really doesn’t have to be hard work – you just have to stick within the guidelines. Gone are the day where you can buy back link packages online and get away with thousands of them pointing to your site.

Be natural in the way you drive traffic to your site and the power of Google will not have a problem with your site – in most cases it will reward you for your actions!

If you have any questions about these methods to gain more blog traffic please leave them in the comment section below.

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12 comments on “Gain More Blog Traffic – Without Being Penalized

  1. These are some great tips regarding backlinks. There’s so much pressure on sites to get backlinks that they go to extreme measures to get any backlink sources they can, but as you mentioned this can be detrimental. I love that your number 1 tip is to create quality content. So many new sites are worried about getting traffic to their site by creating backlinks, but the fact is that authority sites will not want to link to a site that has little content or low quality content. The main focus should definitely be on creating content on the site that is helpful and valuable to readers. Great reminder for all!

  2. Hey Chris.

    You got my attention straight away with the pillory, nice touch 🙂

    In the paragraph where you mentioned not to link anything in forum signatures, it might be worth providing a link to a page where you’ve previously mentioned it for your readers to access this more easily? You’ve got so much content on here I’m almost cross-eyed.

    I’ve bookmarked you for the future!

    1. Hi Ryan, thanks for bookmarking us but I’m afraid we have no idea what you’re on about with the link to a previous page? Why would would do that LOL?
      Anyway, thanks for stopping by all the same 🙂

  3. This is a question that I am constantly looking for the answer to “how to get more traffic” I will definitely be trying some of the techniques listed on this page.

    I always find articles that show you ways to get more traffic very helpful, you can never have enough.

  4. Hey Chris,

    I have been blogging for a few months now and have been looking for ways to get more traffic to my site. It is very helpful to learn about ways to drive traffic to my site in a way that won’t hurt me later on.

    Thanks for the info and keep the posts coming!


  5. Hello Chris,

    Thanks for yet another helpful article.

    Like you successfully point out through your content, it is infinitely better to follow a route that will allow you to build a healthy and fruitful relationship with your readers and the Engines.

    It is a shame to put so much work and end up getting slapped because of what you think of as a “shortcut”.
    It doesn’t worth the risk if I am honest.

  6. Everything that you have said here is nothing but the truth! I used to subscribe to guest posting and trying to obtain backlinks, as that’s all you ever heard.

    But now, as it always has been, content is king, good content at least, and it’s the only thing that you should focus on.

    That’s the only thing that will stand the test of time!

    When you search about online you can STILL come across so-called experts who are convinced backlinks are the way to go…and then of course, they offer you some sort of service for them!

    How much time do you give backlinks these days – do you even bother chasing them down?

    1. Hi Christian,

      I give no time at all to backlinks these days – to be honest with you I don’t think they work…one little bit (regardless of what Google claim!).

      I have posts ranking on the first page of search engine results without ANY sort of backlink to them. These are not ranking for obscure keywords either – they are ranking for half-decent keywords!

      Google claims that they still use backlinks as a small guide but I just can’t see it – the math does not work…and backlinks don’t work! 🙂

  7. Thank you for the awesome read. I have a couple questions. First, what do you mean by always use your own name in the comment link? Do you mean avoid responding to comments as the name admin? How often should I link to other bloggers as well?

    From what I understand I hear if you give too many external links, Google will believe that you are not confident in the credibility of your own content.

    1. Hi Jesse – I’ll try and answer as best I can then!

      First off the comment link – disregard it as backlinks from blog comments are now worth nothing to your site and only hurt the site you are leaving them on! This article was written a couple of years back – things have changed!

      Link out in EVERY article – also link to another post/page on your site (again in EVERY article).

      You can have 100 external links in one article as long as there’s a reason for them being there. This Google credibility thing is complete misinformation.

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