Are you interested in finding keywords on a website a competitor owns? Sick of being constantly outranked by lousy content and having no idea how it is happening?
Don’t worry – we’ve all been there!
If you’re trying to figure out what keywords to go for, chances are you are going to take a look at some of your competitor’s choices to see how they outrank you.
But software and services are getting more and more expensive – not all of us are blessed enough to be able to afford them!
In this article I will be showing you a few of the FREE options I use to find the best keywords for a website. Put your credit card away and relax – this one’s on me 🙂
Options For Finding Keywords on a Website
#1 The Google Adwords Keyword Planner
This tool was updated about a year ago and now goes through life being known as the Keyword Planner.
As a bog-standard keyword tool it is nowhere near the power of Jaaxy but it still has it’s uses and it’s FREE!
It’s a pretty painless process really – all you have to do is enter the URL of the page or domain you want scanned in the Your Landing Page slot instead of the Your Product or Service slot ( see the image below ).
The search will bring you back ALL of the related keywords for that domain so you will have to sift through them to find what you want. It is a pretty dated method of finding keywords on a website your competitor owns…but it still works!
The free version of SEMRush allows you to discover the top 10 keywords a site ranks for organically ( the paid version lets you see them all! ).
It gives you a ton of info on each keyword including:
- The keyword’s position in the search results
- The traffic percentage of that keyword
- General CPC info
It also points out what URL on the site ranks for what keyword – very handy tool!
Alexa allows you to to check keyword queries that bring a high percent of traffic to a particular URL.
Now unfortunately the free version only allows you to see the top 5 keywords from search engines. But along with this it offers you..
- Info on the sites people visited directly before they arrived at your competitor’s site
- The search traffic percentage
- Audience geography
- Audience demographics
- Traffic rank ( obviously! )
- The top sites that link to your competitor’s site
All in all it gives you a pretty awesome ‘peek’ into why your competitor is so successful and why they may be outranking you!
Want to Learn More?
Are you interested in learning more about ranking your website above others?
If so, we recommend checking out the FREE tutorials Wealthy Affiliate offer. Read our full review on their services by simply clicking the link HERE