Finding Keywords For a Website – Avoid The Traffic!


Finding Keywords For a Website

Before we get started I should point out that the process of finding keywords for a website depends largely on the quality of your keyword tool. I use Jaxxy and the examples included in this article are taken straight out of it’s results.

If you would like to use a FREE trail of Jaaxy to follow this article sign up here

What is a Keyword?

A keyword is something someone searches for through a search bar online. These search bars can be found on websites, search engines, social media sites…EVERYWHERE! 

Search for keywords

When you are a website owner it is your job to target these specific keywords with your chosen niche ( website subject/topic ). Real people use these search mediums and real people will be landing on your website – make sure these keywords are relevant!

Starting Out

All keyword research should start out as broad as possible because of the following reasons:

  • It gives you the chance to stumble upon keywords you would not have thought of before
  • You get a super-wide spectrum of keywords
  • You can easily think of a broad keyword ( no head scratching moments! )

This will appear as a ​counter-productive procedure at first due to the fact we a not looking to use broad keywords. But don’t worry – it’s a great way of digging down into a niche and it will bring on awesome results 🙂

Open That Tool! 

So open up your keyword tool of choice and enter a broad term that you think is relevant to your niche.

I’ve decided to pick a niche I know practically nothing about to prove the power of working inward from a broad niche – “Frogs”

Here are the first few results that Jaaxy gave me:

keyword research on frogs

So I need to pick one of these bad boys and dig a little deeper to find more relevant, long tail keywords. I decided to dig into “Frog Games”

frog games keyword research

Wow – that’s quite a result! The third column represents our QSR ( Quoted Search Results ) which tells us how many competing pages there are in Google.

This obviously means that the lower the QSR the better chance we are going to have with ranking for this keyword.

Check out the image above again – see how many results are under 300? Now I was taught to aim for keywords with a QSR of under 300 but I tend to take this a little further. Just to be sure I target keywords that are under a QSR of 100.

Out of these results above I would target the following terms:

princess frog games, only 35 competing pages

tree frog games, only 68 competing pages

free online frog games, only 63 competing pages

math frog games, only 44 competing pages

So if I had a site based on the frog niche I already have four awesome keywords providing four awesome subjects that will rank my pages high on Google…

Avoid The Traffic!

The first two columns on the Jaaxy screenshot above show us what traffic to expect from each keyword – but don’t pay to much attention to them! People always tend to get bogged down in the idea of centering on the high traffic keywords.

Forget this technique – it ain’t all it’s cracked up to be!

Getting ranked on the first page of Google with keywords that get 30 searches per month is far better than getting ranked on the fourth page of Google with terms that get 10,000 searches per month.

forget the traffic
Forget The Traffic!

It’s called low hanging fruit – these keywords are not searched so often but when used they will provide you with a small amount of traffic. The more of these keywords you use the more people you will see visiting your site!


The QSR parameter on Jaaxy is the most accurate competition representation out there. If you don’t fancy taking up the FREE offer from Jaaxy there is a ‘cheap and dirty’ alternative.

Another way to find the rough QSR ( competing pages ) of a keyword is to use the Google search bar. Simply type your keyword in quotes (“”) and press search!

Now comes the tedious part – you have to spend about five minutes getting to the LAST page of Google’s results to find out the exact competition:

Last page of Google results

See the highlighted number – this is your direct QSR ( competition ) for the keyword you entered earlier in quotes. It’s NOT as accurate as Jaaxy’s QSR reading but it certainly gives you some sort of idea.

If you are interested in trying out a few searches in Jaaxy for FREE simply use the search bar below…

12 comments on “Finding Keywords For a Website – Avoid The Traffic!

  1. Hey Chris,

    Great article and great explanation of Jaaxy.

    I personally use another keyword tool as I don’t wan to have to add another cost to my online business at the moment.

    That is an interesting concept regarding not going after traffic, that’s one thing I have tried to do.

    Freedom Weight Loss

  2. Hi Chris!
    I am kinda new in keyword searching and its just now that I realized its benefits and how it actually works. Thanks A lot to your post. I have a question for the keywords you already searched. Do you need to use these keywords inside your content? And how does that work for your traffic?

    Regards, john

    1. Hi,
      I’m not quite sure I understand your question John but I’ll give it a go. If you find some decent, low competition keywords, then yes – you should be using them within your content. But don’t go overboard with them – use each one about twice at the most ( use your primary keyword in the first paragraph of the article if possible ).
      If you have any other questions pop back here and re-phrase for me – I’ll see what I can do 🙂

  3. Hey,

    I always start out looking for broad topic keywords first as well. As you stated this is a great way to just get a few ideas. Then you can dig down for more of a longtail keyword.

    Also low hanging fruit is a great way to go. A lot of people don’t realise that you are better off on the 1st page of a term with little traffic than the 4th page of a term with lots of traffic.

    I think a lot of people see the traffic and they get hopeful like maybe there’s a chance they will get on the first page and get huge traffic.


    1. Totally agree with you Robert, and that’s a good way of putting it – “you are better off on the 1st page of a term with little traffic than the 4th page of a term with lots of traffic”. Thanks for adding that statement to the article 🙂

  4. Hello chris, I liked your article on keywords & found it beneficial to my niche.

    When I first started affiliate marketing I couldnt help to go after the traffic first instead of “low hanging fruit keywords”

    All I was just thinking about was how much money I was going to make off of my ads.

    Good thing I stopped & started focusing on the keywords.

    Thanks for sharing this article

  5. Good Day Chris!

    Thanks for this simple but thorough explanation about keywords. Certainly the concept of using these in your online work is well documented, and if you are going to go through all the effort of putting a site and posts on it to get sales, the use of keywords is essential to have any amount of success.

    I use another keyword tool that is about the same price as Jaaxy (I tried both) and actually I had this other tool prior to seeing Jaaxy. The first 30 searches were free from Jaaxy when you sign up, so why not? I found it very easy to use, and as you say, accurate.

    Whether it is Jaaxy or another tool, I agree and receommend that some kind of tool is added to the online marketer’s toolbox. This one they will certainly use a lot! Cheers and look forward to reading more, yiu have an interesting and useful site!

  6. Hi! I’m relatively new to search engine optimization and the use of keywords in making your page rank and blogs go higher up. Thanks for your wonderful tutorial, I have slowly gotten the gist of how to use them effectively and how to search for the best keywords. It’s a very interesting read!

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