Before we get started I should point out that the process of finding keywords for a website depends largely on the quality of your keyword tool. I use Jaxxy and the examples included in this article are taken straight out of it’s results.
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What is a Keyword?
A keyword is something someone searches for through a search bar online. These search bars can be found on websites, search engines, social media sites…EVERYWHERE!
When you are a website owner it is your job to target these specific keywords with your chosen niche ( website subject/topic ). Real people use these search mediums and real people will be landing on your website – make sure these keywords are relevant!
All keyword research should start out as broad as possible because of the following reasons:
- It gives you the chance to stumble upon keywords you would not have thought of before
- You get a super-wide spectrum of keywords
- You can easily think of a broad keyword ( no head scratching moments! )
This will appear as a counter-productive procedure at first due to the fact we a not looking to use broad keywords. But don’t worry – it’s a great way of digging down into a niche and it will bring on awesome results 🙂
Open That Tool!
So open up your keyword tool of choice and enter a broad term that you think is relevant to your niche.
I’ve decided to pick a niche I know practically nothing about to prove the power of working inward from a broad niche – “Frogs”
Here are the first few results that Jaaxy gave me:
So I need to pick one of these bad boys and dig a little deeper to find more relevant, long tail keywords. I decided to dig into “Frog Games”
Wow – that’s quite a result! The third column represents our QSR ( Quoted Search Results ) which tells us how many competing pages there are in Google.
This obviously means that the lower the QSR the better chance we are going to have with ranking for this keyword.
Check out the image above again – see how many results are under 300? Now I was taught to aim for keywords with a QSR of under 300 but I tend to take this a little further. Just to be sure I target keywords that are under a QSR of 100.
Out of these results above I would target the following terms:
princess frog games, only 35 competing pages
tree frog games, only 68 competing pages
free online frog games, only 63 competing pages
math frog games, only 44 competing pages
So if I had a site based on the frog niche I already have four awesome keywords providing four awesome subjects that will rank my pages high on Google…
Avoid The Traffic!
The first two columns on the Jaaxy screenshot above show us what traffic to expect from each keyword – but don’t pay to much attention to them! People always tend to get bogged down in the idea of centering on the high traffic keywords.
Forget this technique – it ain’t all it’s cracked up to be!
Getting ranked on the first page of Google with keywords that get 30 searches per month is far better than getting ranked on the fourth page of Google with terms that get 10,000 searches per month.
It’s called low hanging fruit – these keywords are not searched so often but when used they will provide you with a small amount of traffic. The more of these keywords you use the more people you will see visiting your site!
The QSR parameter on Jaaxy is the most accurate competition representation out there. If you don’t fancy taking up the FREE offer from Jaaxy there is a ‘cheap and dirty’ alternative.
Another way to find the rough QSR ( competing pages ) of a keyword is to use the Google search bar. Simply type your keyword in quotes (“”) and press search!
Now comes the tedious part – you have to spend about five minutes getting to the LAST page of Google’s results to find out the exact competition:
See the highlighted number – this is your direct QSR ( competition ) for the keyword you entered earlier in quotes. It’s NOT as accurate as Jaaxy’s QSR reading but it certainly gives you some sort of idea.
If you are interested in trying out a few searches in Jaaxy for FREE simply use the search bar below…