Are you struggling for new Facebook post ideas for your business? Your fan page, much like your website, will need new and innovative ideas to keep the regulars interested.
I have pieced together some innovative Facebook post ideas for businesses looking for a little spark of something new…
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1) A Little MORE Conversation
It makes good sense to request engagement from your audience on Facebook – this should be done in the form of questions. Start the day off with a positive vibe by stating ‘Another beautiful day for business’ and then end the short post with a question.
Ideally this question should be specific to your business. For example, if you are a athletics based business you could ask people’s opinion on the new Nike trail runners.
A mate of mine runs a very successful Facebook page and he swears blind it is mainly down to ‘fill in the blanks’ posts he uses constantly.
Now I have to admit – these have never worked for me ( I’m pretty lousy at them! ) but they certainly rock his world! He finds them great conversation starters that ALWAYS receive some sort of response.
Again, if you were posting for your athletics page you could try something like ‘If you could be trained by any Olympic athlete it would be _______.’ Just make sure the ‘fill in the blanks’ questions are targeting your primary fan base.
2) The Guessing Game
I like this idea! Facebook has made recent changes to it’s policy and now allows businesses to use social games to interact and engage with their fans.
It’s a simple guessing game format that many school fetes or fairs make use of to make a little money – a little bit of a raffle really!
You must get hold of a quantity of something and then place it within a jar of some kind ( make sure the jar is glass and see-through of course! ).
You can choose candy, buttons, balloons, branded promotional items like golf balls or even marbles. Simply fill the jar up, take a decent close up snap of it and and post the picture!
Include the question ‘How Many _______ Inside the Jar?’ and highlight the fact there is a prize for the closest guess.
It’s an old fashioned way of doing things but man is it popular – people just post their estimates in the comment section below the post. If there is a tie see who posted first on a page by looking at the time stamp on each comment!
It’s not going to be for everyone – some businesses want to seem a little more serious than this. But if you feel it could go down well with your fans give it a try – you’ll be surprised at the reaction these things get!
It sounds a little obvious but you’d be surprised at how many small businesses tend to overlook this process. Whenever you blog about something you feel your fans will be interested in let them know about it on your Facebook page.
The blog posts you may want to consider are:
- Posts which contain new announcements
- A price drop on a popular product or service
- Brand new services you are offering
- New product lines you are trying out
You only want to post the link to your blog post – not the post itself! If you copy and paste the whole post to your Facebook timeline then it will suddenly become duplicate content.
This will not help your Facebook page OR your blog in any way – in fact it can only hurt it!
4) Other’s Content
I know how tempting it is to ignore your competitors work and try and outdo them instead – I fall into this trap myself on a daily basis!
News is news – it doesn’t matter who supplied it!
If you feel your fans are going to be interested in a topic then bring it to their attention. It doesn’t matter if the link is to a site that is in direct competition to you – it will make you appear more of an authority on up-to-date matters in your niche.
Anyway – too much self-promotion can be a turnoff to your fans and your page may start to look like a advertising platform to fund your next holiday to the Maldives.
You don’t have to go trawling your way through competitors sites if you don’t want to – newspaper reports go down really well on social platforms ( and create discussion/engagement! ).
But don’t just stop at articles – text can become a bit boring after a while. Videos go down a storm on Facebook so if you find any floating about online that relate to your business niche share them!
Most video owners WANT their videos to go viral so you sharing them on your timeline is no problem at all – you are helping them out!
Do you have any thoughts or opinions on Facebook post ideas for your business? We would love to hear about the tactics YOU use to create engagement on your Facebook page.
Please feel free to leave them in the comment section below.