I decided to cover the semi-checklist I use to draw traffic easily with high quality content. I complied this list about a year ago after coming across a really impressive and well written article.
Unfortunately I have ( completely ) forgotten who originally provided the article but thankfully I took good notes and I have tried to stick with them ever since…
Do I Suck At This?
Writing content can be a tough old process – especially when you are just starting out. There is an art to creating awesome content but that art changes slightly from person to person.
The checklist I have provided below should be tweaked from person to person – that’s the way I do it and it’s the way you should to!
Remember that writing is all about being comfortable with it – the more comfortable you are the more confident you are!
So without further ado, let’s take a look at some methods you can use to draw traffic easily with high quality content…
1) Try and turn your article into a conversation. This actually sounds a lot harder than it is! What I tend to do is aim for using the words “you” and “I” as often as possible. Instead of sounding like a professor you will sound like a regular guy standing at the bar in the pub. People are far more likely to engage in what you say if you treat them as an equal.
2) Remember what we said about being a smart ass? This tends to happen all to often and it’s so simple to avoid. People don’t want to come online and end up reading a 10,000 word thesis. They also don’t want to come online to be bombarded with intelligent quotes and references. Aim to write content for a 16 year old – if they can understand it you are on the right track!
3) Make the page read faster. Whenever I am searching for something online I end up skimming over pages to see if one contains the info I am looking for. It’s a lot easier to skim over a page and find something if the author has made use of sub-headings. ALWAYS make use of sub-headings – the more the merrier!
4) Forget what you were taught in school. If you erase all the writing tips you were taught in school you will stand a much better chance of succeeding with your content. This involves cutting your paragraphs right down to about three sentences and getting to the point a lot quicker than you are used to!
5) Get visual with your content. Such a simple way to improve your content – why are so many ignoring it? By simply adding an image or two to your content you are erasing the boring element that plain text seems to breed. As a side note – don’t use images unless they are relevant to the content ( otherwise things start to get confusing! ).
6) Format is your content’s friend. if you are trying to emphasize a point, consider bold, italicizing, or underlining certain portions of your text. This is another great way of splitting up the monotonous look of plain text on a page.
7) Let people get to know the REAL you. I find it a lot easier to write as myself than try to be someone I’m not ( I’m not a good liar so it would never work! ). Don’t be afraid to allow your personality to control your content – some readers will take a shine to you! I’m not saying you should try cracking jokes every now and then – I’m just suggesting that you be comfortable with who you are when you write!
Draw Traffic Easily With High Quality Content
I’m pretty sure some of you were already using a few of these pointers before ending up on this page today – that’s great news!
Simply cleaning up your content and making it more user-friendly will result in a BIG turnaround for your site. Aim to write at a level everyone can understand and avoid using professor’s lingo – it only impresses other professors ( and pisses everyone else off! ).
If you have any questions regarding the checklist we have provided today please leave them in the comment section below.