There’s no point having an opinion if you don’t have a voice to back that opinion up. Content writing for a website relies heavily on the writer’s voice and how well they are able to convey their thoughts.
You want your writing to prosper so that people will read through it in it’s entirety – I don’t know about you but I’m not a fan of people closing their tabs before they have finished one of my articles.
So today I thought we should look over a few strategies that will help your content prosper and grow through social avenues…
When readers scan over your article they should get the impression that it’s user friendly and easy to digest:
- Bullet points are a fantastic way of segmenting content and making it look more appealing to visitors. You want a nice amount of ‘white space’ around your content and you DON’T want it to appear like a page out of engineering manual
- Don’t drag on and on with space filling nonsense – get to the point as soon as possible and keep things short and sweet whenever possible
- Did you know that posts with videos embedded are likely to attract 3 times more natural inbound links? Get out there and make use of YouTube – they don’t have to be your own videos after all ( that’s what the embed function is for! )
- I’ve covered this point numerous times already on this site but it really does deserve mentioning again – articles with images can expect to receive up to 94% more engagement
- The length of your article CAN effect the amount of traffic you receive from search engines AND the amount of shares you gather. Articles with a word count of between 3000 – 10000 will get an average of 8859 shares.
Hammering Social Media
There’s no getting away from it – social media can ‘rock’ content writing for a website IF used correctly:
- It’s up to you to discover where your audience is hanging out but with so many social media platforms available – this shouldn’t be to hard! Always post your work where you know you target audience is hanging out and engaging
- Post as frequently as you want but make sure it is worthwhile posting. There’s no point just posting your own articles day after day – people will get bored of your self-promotion attempts! Mix it up a little and share other writer’s relevant work as well as your own
- Engage, engage, engage
Making Use of Video
As I touched on briefly above – videos can make all the difference to an article’s success rate:
- If you are planning on creating your own videos for your content try and make sure they are under 2 minutes in length. Again, the last thing you want to do with your videos OR content is drone on and on. Get to the point, cover the point and then move on!
- Don’t turn your video into a blank canvass – make sure you include a Call to Action in it somewhere ( I always try and keep one at the end of each of my videos )
- If you have taken the time to create a logo for your website it makes good sense to include it on your video as well. Ideally you should be aiming to have it at the start and the end of each video
Popular Content Types
Below are the types of content I ( and many others ) have had the most success with:
- Content that is written in a Checklist format
- Lists of resources on a subject
- How-to guides on just about ANY subject
- Writing articles directed at beginners or newbies
- Question & Answer or FAQ’s
- Creating controversial posts that will promote engagement and response
- Taking a new angle on old topics
Conclusion – Pick And Mix
If you try and include ALL of what I’ve covered above in a post you are going to hit a wall head on. You decide on which of the points I’ve covered above is relevant to your work.
Everyone’s writing style is different and some websites may not suit the suggestions I’ve provided. The key with writing is to be comfortable and to be confident – this will always show in your work.
If you have any personal tips on content writing for a website please join in and leave them in the comment section below.