Content marketing offers you the opportunity to ‘suck in’ social shares, new email subscribers, and tons of comments. In this article I will be covering some of the content marketing strategy tips I was taught and I still use today.
The best content marketing strategy on the planet is going to do nothing for you unless you are able to produce engaging articles. I talked about social shares and comments above – forget about them if you are dishing out 400 word scrags!
Below is a sort of checklist that I use to get my content marketing efforts just right ( or as close as I can get to right! ). I’ve tried to include all the elements you should be covering in every piece of content you produce…
Let’s Start With The Headline ( Title )
- Would people type your headline into a Google search? If not ask yourself why you are using this headline? If you start using ( low competition ) keywords in your headlines you will see a dramatic increase in traffic rates
- Does you headline grab people’s attention and make them curious to whats below the link? If you manage to stand out with your headline you will see a much higher CTR
- Is your headline or title to long? This a the trap SO MANY newbies fall into! Google will not bother showing more than 60 characters of your headline so cut them down accordingly – sometimes less is more!
The Intro Has to Stick
The first few lines of any article will either sell you or sink you…
- To sell the remainder of your article to the reader it always makes good sense to ask a question in the intro portion. You should also try to include a keyword you are targeting within this first paragraph
- This is one of the most important content marketing strategy tips you will read here today – are you rambling on? I know it’s tempting to get as many words out as possible to reach a desired word count but please don’t do this in the intro. You need to be short and concise – to the point! Get to the main ‘guts’ of the article as fast as possible – don’t lose the reader in a tidal wave of spouted rubbish!
- I was always taught to use my introduction as an overview to the whole article. Not only is it easier to write this way, it also keeps readers on the page
- People are very visual by nature and are taken by images they see at the start of an article. Always try and include a relevant image above or to the right side of your introduction ( I hate images on the left side – they seem all ‘wrong’ to me! )
The Body of The Article
This is the ‘guts’ of the article or blog post – do not lose sight of WHY you are writing this article and WHO you are writing it for!
- When a reader sees an article that is spread out in large block paragraphs they immediately turn off. I usually get through about two of these paragraphs before my head starts to hurt. Keep the paragraphs short and have plenty of ‘white space’ on the page
- Break up the main body by including relevant subheadings and bullet point lists – another great way to inject more ‘white space’ into the article
- Some people like to go for italics in the text to make things a little more personal but I don’t really subscribe to that method. I find using bold text on important information is a great way to reach out and grab people’s attention to certain points
- Keep using images and whenever possible include some media. Videos are a great way to provide the reader with information without you having to take the time to write it. If you embed someone else’s video you are also providing the reader with another view on your subject – it can work wonders!
- I find that content can flow much easier when I am being myself and shoving my own personality into the work – that’s not to say I’m being a smart-ass though! The moment you get to cocky and appear arrogant in your writing you will lose your readers
- Don’t get selfish with your linking – it’s fine to link out to a trusted source whenever you feel it is necessary. This not only builds up trust with the reader it also shows you care about the quality of the info you are providing. I usually link out to Wikipedia pages through anchor text in my content
Let’s Wrap This up – Conclusion!
- The best content marketing strategy involves answering the question – did you do this in your post or did you just ramble on, dipping your toe in the water every now and again!
- You don’t want the conclusion to be to long as it is essentially a summery, nothing more
- Always try and get some feedback or engagement on your work. Most of the time I do this by simply asking for comments at the end of every article ( I have no shame! )
The Best Content Marketing Strategy
Having some sort of checklist or template in place every time you write will make things easier in the long run – it will become second nature to you.
By introducing some of these content marketing strategy tips to your writing you will feel more confident in what you are producing. Basically leverage the ones you feel your work needs and see where it takes you!
If you have any questions about the checklist we have covered today please leave them in the comment section below.