Below are three simple content marketing analysis principals I was introduced to a couple of months back.
I thought I would include them here today as a sort of motivational technique for any new marketers reading this.
Content is critical in the online world – without it you will simply be left out of the conversation…
1) Content is Online Currency
As I touched on above – if you are not getting content out there it is likely you are being left out of many a conversation.
It doesn’t matter what query is typed into that famous Google search bar – it all comes down to content. content is what you search for, consume, and share.
Content provides the magic formula that grasps at people’s attention – content is an online businesses currency!
2) Content Gives You The Edge
In the online business world it is all about gaining as many advantages over your competitors as possible.
If you are able to speak to the needs of your niche audience then you are giving yourself an AWESOME advantage.
You are building up masses of opportunities to be seen and shared on social media along with more opportunities through organic search ( Google, Bing, Yahoo ).
When it comes time for your audience to make a purchasing decision, all things being equal, who do you think they are going to pick?
The business that supplies ‘cardboard content’ or the business that provides killer content ( aka your business! ).
3) Content Breeds Brand New Opportunity
Creating valuable content gives you a platform to demonstrate to your audience that YOUR expertise is worth listening to.
This valuable content it basically a long-life asset which will serve you time and time again and bring in brand new opportunities. Valuable content provides:
Your Content Marketing Analysis…
Not everyone is going to take to writing like a duck to water – I had to work at it and I’m pretty sure 99% of you out there will to!
Use the principals above as a backbone to your content efforts – always keep them in mind when you embark on a new campaign/article.
If you would like to find out more about content marketing we recommend checking out the FREE tutorials offered by the WA Community below: