Most of us want to conduct market research online as fast as possible to free up some time for our more creative side. Solid research is elementary – we need to know what we are attempting to sell people!
If you have some decent market research in place before you start typing you are going to have the edge of a majority of internet marketers out there. Let’s take a look at simplifying this process…
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Federal Trade Commission
Most of the product reviews out there are generally ripped off someone else’s work – I know this and I used to do it when I started out.
People don’t really know the facts so they find the highest ranking review on Google and then re-word it – it’s a common tactic.
If you are looking for fresh facts on a subject try using the Federal Trade Commission’s website ( www.ftc.gov ). Once there select the newsroom tab and then select media resources.
Media resources will give you untold amounts of topics over numerous targeted reports – it’s pretty impressive stuff!
Finding Consumer Reviews
A lot of people struggle to conduct market research online successfully due to a lack of consumer reviews – you can’t always rely on Amazon!
Let’s not beat around the bush here – we do not own most of the products we are trying to flog as an internet marketer ( if someone says they do – they’re lying! ). Epinions ( www.Epinions.com ) is an awesome site for finding masses of customer reviews and I regularly end up there when I am struggling to find the required amount of product info.
If for some reason Epinions does not cover the product you are looking to promote there is always our trusty friend Amazon. The problem you have here is that a lot of other marketers have already been through these customer reviews. This means you have to think outside the box and offer something brighter when you are creating yours!
If your product has an official site it’s also worth checking that out to – look for a ‘media resources’ link at the footer of the website’s homepage.
Conduct Market Research Online
This is the speedy way to conduct market research on the internet and end up with relevant information. These sites will not only provide you with the advantages of each product – they will supply you with reports of the downsides to!
By simply removing the fluff, not pretending to be an expert and doing a little research you will be able draw potential customers in and keep them to!
Remember – your article only has a few lines to convince the potential customer that they are on the correct page. This means you probably have no more than 5 seconds to grab your readers attention with facts they want to know.
Internet marketing is A LOT different than marketing to people from a store – you only have a short time frame and there is a MASSIVE base of competition for just about everything.
Make your writing stand out by performing a little market research first – you will see results ( I promise! )
If you want to share how you conduct market research online please use the comment section below.