Before you ended up on this page I’m sure you’ve come across a few articles highlighting the most common mistakes with web design. You’re not alone – I’ve read them to!
The problem with these articles is that they only cover 3 – 4 glaringly obvious mistakes and offer the reader very little VALUABLE info on what they should be avoiding.
So in this article we will be looking at a handful of common mistakes with web design that you REALLY SHOULD be looking to avoid…
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1) You Only Get a Second to Sell Your Site
When a user arrives at your website they must know what your site is about and what it aims to provide in seconds – this is all the time you will get to sell your site and save this visitor from bouncing!
If they are unable to determine what your site is about in that short space of time they will press the ‘back’ button on their browser and hit up the next Google result.
2) Easy to Scan
When I arrive at my destination online I want to be able to scan the whole page to determine whether I’m in the right place or not.
If I’m provided with a blank slate of huge paragraphs I’m going to be unable to scan the page and see what I am looking for. Use bullet points, leave plenty of white space and use images whenever necessary.
Make the content feel spacious and easy to glide over – people will stay longer!
3) In Your Face Adverts
Oh I hate this crap! There’s nothing more amateur and sales-like than ending up on a page that refuses to scroll due to the amount of non-relevant adverts on each side of the page.
Funnily enough, some of the worst culprits are usually newspaper websites – why they would need the extra cash I’ll never know!
Use adverts on your site by all means but use them sparingly. Don’t have Google Adsense all over your page – it screams of desperation!
I don’t use any Adsense type activity on this site – I choose to use adverts for services I am a member of and nothing else.
Try and make sure you are only using adverts for things you are experienced with. Don’t use advertising for fishing gear on your android apps website – it kills the user experience!
4) Font Size
This seems to be a VERY common mistake but I don’t really know why – it’s an obvious one to avoid really!
Not everyone on this planet has perfect eyesight – fact of life. Using a small font on your text is going to give these unlucky people a headache as they try and magnify the screen through their browser parameters.
If was me – I’d leave the site and find another one with decent font size pronto!
5) The Registration Nightmare
How many times have you found the info you were looking for only to be confronted with a message asking you to pimp out your email address before you can go any further?
If this happens to me – the website has just lost a visitor…
Only use registration when you are offering something of value through an eBook or similar.
This is fine as people WANT the info inside the eBook and it is FREE with the registration.
Don’t get people to register for ANYTHING unless it is necessary – building a list shouldn’t be that easy guys!
6) The Face Behind The Scenes
This all boils down to the importance of including an About Me page. I would never launch a website without one of these pages – it’s the perfect way to let people know you are a regular Joe and you share the same interests as them.
People are far more likely to take to your site if they know a little bit about you – it makes the process seem a lot more human.
7) Is There Anybody There???
Why would you purchase an item off someone you KNEW you were never going to see again? It sounds a bit of a risk really doesn’t it?
Including a Contact Page where everyone can see it is a guarantee to visitors that they will be able to get hold of you if need be.
Some of the visitors to your site will have pretty good suggestions at times – wouldn’t you like to hear about these suggestions, especially if they could improve your site?
8) Link Visibility
I must confess that when I started out I got this wrong EVERY time! The sad thing is it was down to laziness on my behalf.
The normal link colors that website themes supply tend to be a little dull at the best of times – I have no idea why this is the way it is!
When I want to link to something important internally or externally I make sure the link text is colored red. This means that the link will stand out of my page like a sore thumb – this is what I am aiming for.
Sometimes using navy blues or grey link colors can lead to the links disappearing into the text body. When people scan over the text the links should cry out to the visitor.
The Most Common Mistakes With Web Design
It’s not rocket science but if you are a newcomer to this business you may well overlook these mistakes.
The problem is that once you have overlooked them you will keep on making these mistakes again and again.
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