Best Practices For Marketing Online – Content

Best Practices For Marketing Online - Content

Most seasoned bloggers know that it takes a lot more than good grammar and a flair for the pen to succeed online. I thought it would be helpful to compile four of the best practices for marketing online through content.

There’s no hiding – content is now key to ANY sort of business succeeding online!

Lets take a look at what it takes to shine brighter than your competitors and charm your audience…

#1 Quality & Quantity

Years ago internet marketers became very clever at rubbing Google up the right way. Inbound links, cross-linking and keyword saturation were the flavors of the day.

This caused Google to turn into a bit of a ‘super machine’ and shape up it’s algorithms.

The Penguin Update and the more recent Hummingbird Update have paved the way for search engines to distinguish quality websites over the more dubious ones.

This means that content must now be useful to have any sort of success – space filling clutter laden with keywords just won’t cut it!

Any internet business that engages in producing quality content will now stand out from the crowd.

#2 Attention Grabbers

I would always advise newcomers to blogging/marketing to grab people’s attention with well chosen titles/headlines and then retain their attention with decorative text. By ‘decorative text’ I am aiming more towards images ( rather than flashy fonts! ).

Headlines are extremely popular weapons when used correctly – they can dominate search results and stand out like a sore thumb!

Grabbing peoples attention with headlinesSearcher’s eyes tend to wander towards what they find the most interesting, compelling, or curious within their search results.

Once your headline has done it’s business and the audience is drawn in, you need to keep them on-page as long as possible ( naturally! ).

Images, well thought out sub-headings and bullet points will help your webpage seem a more friendly place to end up. You are aiming to break up the page visually and offer a comfortable place to learn and digest.

Sub-headings are also extremely handy tools for SEO purposes by containing low competition keywords in their alt tags ( meta content ).

#3 The SEO Weapon

No matter what you read online – SEO is far from dead! In fact, it hasn’t really changed that much at all.

Sure, you need to be a little more careful these days but the main ‘guts’ of the subject are still in place. Well chosen keywords are a must when it comes to writing online content.

Keyword density seems to be a subject that is still very much ‘up in the air’ but they are still essential in bringing eyes in front of your awesome content!

Unfortunately like most things online – your success will boil down to the tools you decide to use. A poor keyword tool will only provide you with half-baked results…

#4 The Conversion Test

Most web content is created as some sort of funnel towards promoting a brand, product or service. There’s nothing wrong with this as long as the content is providing valuable information.

That being said – conversion is the best test of your content! 

If your content is not converting and people are not hitting that call to action then you are not providing value.

If you content does not draw some sort of response from your readers you will end up falling well short of your goals.

But you have to be wise with your call to actions, this is an art form in itself. You need to guide your visitors through the stages of your engagement process with subtlety and charm.

What do you think are the best practices for marketing online content? If you have any techniques that work for you we would love to hear from you. Please leave any thoughts or opinions in the comment section below.

If you want to learn more on the subject of internet marketing we suggesting checking out the FREE tutorials the Wealthy Affiliate offer. Read our full review on their services HERE

9 comments on “Best Practices For Marketing Online – Content

  1. Hey, Chris!

    Awesome post about marketing our online content as bloggers!

    I’ve found that the points you make are very relevant these days! Google has definitely leveled the playing field! However, I think that’s a good thing for those of us who want to do things the right way and provide good content for our followers!

    I like both points you make about attention grabbers and SEO, too! Attention grabbing titles and even subtitles “grab” our reader’s attentions and keep it throughout the post! Of course, if we don’t use good SEO tactics we probably won’t have much of a chance of being found!

    On the other hand, I have noticed at times that it can be difficult to make both, “Attention Grabbing Titles,” and, “Good Keywords,” match! In other words, sometimes I need a catchy title and I’m hard pressed to find good, “low hanging fruit,” keywords to go along with it! If I have to choose between the two, I usually use the catchy title and promote the post harder in Social Media!

    Have you ran into this problem before? And if you have, do you have any suggestions for me to match the two up?

    Hey, great, informative post! Really well written! Thanks for the info!

    Have a great rest of your day and a great weekend!

    1. Hey there Donnie,
      I constantly run into that problem but more often than not I sacrifice the catchy title for the sake of a keyword. Unfortunately search engines really do like to center in on titles and it’s a great way to get ranked ( well in my case it has been anyway! ).

  2. Dear Chris,

    Another smashing hit Blog Post Article from you yet again! 🙂 Thanks for presenting techniques on how we can market our content further as Web Masters. 😀
    Grabbing one’s attention using proper Keywords is key to success in terms of succeeding with Content Marketing. 🙂 Using Jaaxy helps a great deal with that aspect. 🙂

    Along with original quality engaging Content, marketing one’s content can go in various directions for others to think “outside of the box” in terms of understanding a topic in more ways than one. 🙂

    In terms of being trained to understand SEO and finding out how to go about implementing the correct method for really get our Content out there, it is best to join WA to find out. 😀

    Wishing you all the best with your online accomplishments above and beyond the horizon,


  3. I particularly like your perspective on quality and quantity of content. This is where people who like to write really have an advantage.

    I like to think that all those scammy gurus who teach shortcuts that don’t work are only doing that nonsense because they can’t write.

    The internet is a dream come true for writers. Your suggestion on Wealthy Affiliate is the way.

  4. Hey thanks for your amazing article about online marketing it is definitely inspiring. I particularly liked the point you made about the content having to be good. I also like the areas you touched up on when you said about google having to clean up it’s act nowadays

    All i all great article keep it up.


  5. Hi there Chris,

    Content is still the meat and bones for us bloggers, always will be. I think the key is not just quality content but relevant content, or better put highly relevant quality content.

    A Fashion blogger would be foolish to write about the latest and greatest Search Engine Optimization techniques for example – much like a fisherman blogger would be a fool to try writing about golf or cricket!!!

    The relevant content engages the readership of the site and keeps them on sites longer and converts better. Visitors that arrive on your site through relevant searches are the most powerful visitors out of the lot!

    Great article once again!

    1. Hi Derek,

      All good points there mate – and you’ve covered the most important one really well! Relevancy is key once you have got an audience onto your website – content that is not relevant will drive them away within ten seconds…and Google does not like this…one little bit!

      When visitors stay on your site for over a minute it shows the search engines they have found something that applies to their search there – something relevant!

      The more this happens the higher you site will rank overall…

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