Most seasoned bloggers know that it takes a lot more than good grammar and a flair for the pen to succeed online. I thought it would be helpful to compile four of the best practices for marketing online through content.
There’s no hiding – content is now key to ANY sort of business succeeding online!
Lets take a look at what it takes to shine brighter than your competitors and charm your audience…
#1 Quality & Quantity
Years ago internet marketers became very clever at rubbing Google up the right way. Inbound links, cross-linking and keyword saturation were the flavors of the day.
This caused Google to turn into a bit of a ‘super machine’ and shape up it’s algorithms.
This means that content must now be useful to have any sort of success – space filling clutter laden with keywords just won’t cut it!
Any internet business that engages in producing quality content will now stand out from the crowd.
#2 Attention Grabbers
I would always advise newcomers to blogging/marketing to grab people’s attention with well chosen titles/headlines and then retain their attention with decorative text. By ‘decorative text’ I am aiming more towards images ( rather than flashy fonts! ).
Headlines are extremely popular weapons when used correctly – they can dominate search results and stand out like a sore thumb!
Searcher’s eyes tend to wander towards what they find the most interesting, compelling, or curious within their search results.
Once your headline has done it’s business and the audience is drawn in, you need to keep them on-page as long as possible ( naturally! ).
Images, well thought out sub-headings and bullet points will help your webpage seem a more friendly place to end up. You are aiming to break up the page visually and offer a comfortable place to learn and digest.
Sub-headings are also extremely handy tools for SEO purposes by containing low competition keywords in their alt tags ( meta content ).
#3 The SEO Weapon
No matter what you read online – SEO is far from dead! In fact, it hasn’t really changed that much at all.
Sure, you need to be a little more careful these days but the main ‘guts’ of the subject are still in place. Well chosen keywords are a must when it comes to writing online content.
Keyword density seems to be a subject that is still very much ‘up in the air’ but they are still essential in bringing eyes in front of your awesome content!
Unfortunately like most things online – your success will boil down to the tools you decide to use. A poor keyword tool will only provide you with half-baked results…
#4 The Conversion Test
Most web content is created as some sort of funnel towards promoting a brand, product or service. There’s nothing wrong with this as long as the content is providing valuable information.
That being said – conversion is the best test of your content!
If your content is not converting and people are not hitting that call to action then you are not providing value.
If you content does not draw some sort of response from your readers you will end up falling well short of your goals.
But you have to be wise with your call to actions, this is an art form in itself. You need to guide your visitors through the stages of your engagement process with subtlety and charm.
What do you think are the best practices for marketing online content? If you have any techniques that work for you we would love to hear from you. Please leave any thoughts or opinions in the comment section below.