In this article we will be looking at the benefits of using social media marketing for your business. Over the last decade social media has evolved into something that now seems a comfortable part of society.
I have friends on Facebook who actually complain about their elderly parents stalking their every move! Everyone seems to have some sort of account with some sort of social platform.
Lets take a look at the main benefits of using social media marketing for your business and see where it can take your brand…
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1. Marketing Costs
Gone are the days when you plaster a paid ad across as many publications as you can find – the ability to tweet a message or post something to Facebook is dramatically more cost effective.
The more followers and friends you have the more audience you will reach – it’s simple maths! If these followers then decide to engage in your posts then your free advertising could really start to get viral!
2. Organic Search Results
When I first started out as a webmaster I was taught that ‘content is king’. The more engaging content I had out there the more traffic my website would attract.
I worked around the fact that optimized and compelling content would attract other webmasters and they would link to my content from their own sites.
Social Media platforms are perfect stages to broadcast your thoughts and your opinions so that the right sort of people will see them. You are able to showcase your compelling content to individuals that are interested in your chosen subject/niche.
They can then promote your cause by subscribing to your channels/pages and even sharing among their friends leading to more track backs to your site!
Over the last couple of years I have also noticed Google ( and Bing ) taking more and more notice of social signals. They seem to be using these signals as part of their algorithms to rank individual webpages – the more social engagement a post receives the higher it could end up getting ranked!
3. Customer Service
Customers are always going to need a platform to voice their opinions and concerns about the service you are providing. It’s good for webmasters to think of social media as an extra dimension to their website comment sections – constructive criticism can work wonders!
I always find that Twitter and Facebook lead the race for providing a customer service platform. When customers or visitors contact you with a meaningful message/question your response will be seen by ALL of the other customers that are following your business. This reassures them that you are a responsive business that cares about customer service.
4. Being a Regular Joe
There’s nothing worse than contacting a business and being handled by someone who seems like they are fitted with computer chips. One of the biggest benefits of using social media marketing for your business is that you can design yourself human.
By this I mean that you can use your own personality to converse with your customers. By leaning back and being yourself people will see you as a much more approachable business character.
5. Business to Business Link
The fact that you are able to connect directly to the consumer means you can use this platform to also connect to other entrepreneurs and business owners.
These similar entrepreneurs and business owners will not be so easily accessible in the ‘real world’. Social media gives you the opportunity to converse with them and exchange ideas – maybe you could help each other out?
6. Gain Respect For Your Business
We mentioned in the customer service section above that these social media platforms can act as a public forums – don’t be scared of this as they can work in your favor.
Answering questions on social media can in turn validate your business and help you look a lot more legit overall. Imagine the boost your business will receive if people start singing your praises after receiving solid customer support – a lot of other potential customers will witness this!
7. Become an Expert Within Your Field
When people realize that you are equipped to provide a suitable service to your target market you will appear much more of an expert within your chosen niche. Social media will again offer you the platform to solve a problem in public and also provide informative information in public.
8. Getting Valuable Customer Insights
Social media gives you valuable data about your customers – who they are, what they like, and how they feel about your brand.
Just by being active on your social accounts gives you the opportunity to perform social listening – all the time gathering relevant customer data to make much smarter business decisions in the future.
This simple yet effective move will allow you to gauge customer sentiment, locate the interesting conversations happening around your brand, and run real-time reports.
The Competitive Benefits of Using Social Media Marketing For Your Business
If used correctly the benefits of using social media can really give your online business a competitive edge.
You will be able to provide excellent customer service, improve your website rankings, give your business a human face and likable personality.
It gives you the opportunity to grab new connections and with a bit of luck turn them into beneficial business partners. It gives you the opportunity to build up a competitive edge at the same time as providing value to your perspective customers….interested?
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