You may have noticed that I’ve been concentrating on the subject of website audience/traffic over the last week and that is down to a very good reason…
People are still getting this subject very, very WRONG!
Today I will be looking at a simple audience growth strategy that can work for any blog as long as the owner is prepared to put the work in.
It’s a four-point attack that you’ve probably already ignored but hopefully this article will point out the importance of taking proper notice of it.
The Audience Growth Strategy
Social media has become the go-to form of attack for most bloggers looking for extra traffic. And why not? Social media can bring in awesome amounts of traffic when used correctly!
Unfortunately in most cases you’re in for a major uphill fight going that route due to the amount of bloggers who choose to pay their way to the top of the social tree.
Most newbies haven’t got a choice – it’s the FREE way every time otherwise they might as well give it all up.
It’s disheartening, it’s cold and it’s unforgiving. Just look at what you’re up against…
- In a 24 hour period there are millions of new blogs hitting the internet
- People now realize that gaming Google is up and they must produce quality content to improve – the competition is good…VERY good!
- Social media sites need to earn money, so they’re reducing organic reach and increasingly making it more necessary to pay to get your message out.
- Google does not like SEO any longer and if it notices you doing it – it will kick hard!
It’s enough to make you give up before you’ve started really isn’t it?
But not so fast – as I mentioned earlier, there is a four point form of attack that may just swing the battle your way…
Let’s take a look at this four point audience growth strategy in a little more detail…
#1 Honest Blogging
When I first started out online, many of the big businesses avoided blogging like the plague. They felt it was nothing more than a waste of time and left it for the bored housewives or the amateur photographers.
All this has changed!
The online advertising world has evolved tenfold over the last 4-5 years and it is nowhere near as effective as it used to be.
Do you remember the last time you took proper notice of a flashing banner ad?
No, I don’t either!
So these days advertising needs to be a little more delicate and thoughtful – social media or organic search for example!
Google and Facebook have changed their ad systems and no longer want marketers linking paid ads straight to an offer or landing page. They now want marketers to point these ads towards useful content!
So we must blog…and blog hard!
The best adverts are now content related so get PLENTY of decent content out there!
This to me is music to my ears – all we have to do is keep on writing and sharing our opinions and we are essentially creating paid ads for FREE!
#2 Simple Video
I’m not going to sit here and preach to you that every marketing campaign needs video because that is total bulls##t.
What I will say is that video can and will dramatically improve your chances of success IF you decide to go down that route.
The medium of video allows you to build a relationship with your prospects that is near enough impossible to pull off through typed text alone. People are visual by nature and take to images a lot faster than the written word.
Video, if used correctly, will always bring you a super high level of engagement – if you have the time, include it in your marketing armory!
Man, this form of getting your thoughts across has REALLY taken off and this is for one single reason…
When you are reading an article there is always something to the left or right of the screen drawing your attention away. When you are watching a video there is always some sort of advert popping up at various point on the timeline.
Most forms of engagement online need to be keep short and sweet due to people switching off after a few minutes – it’s the nature of the beast I’m afraid!
But podcasting has no distractions to speak of as people usually listen to them when they are on the move or looking for something to fill in the time.
A podcast is like a brand new album – it gets shot into people’s ears ans they have no option other than to listen to it ( well they could switch it off I guess but you get the picture right? ).
#4 Targeted Advertising
And now we come to the devil itself – paid advertising! Unfortunately if all other forms of marketing attack have failed you may well have to consider putting your hand in your pocket – these are the times we live in!
There are sponsored adverts and posts all over the big social players now and they are VERY effective – it’s been termed as a ‘pay to play environment’.
But if you are able to go down this route keep this thought in mind – millions are still trying to do it the free way so how far ahead are you going to get when you pay?
You are going to leave them behind…
Your Plan of Attack
I’m not saying you should use all four points of attack provided above, I’m also not saying you need to put your hand in your pocket to succeed.
What I am saying is that if you can manage to implement ALL four into your blogging routine you will see more success – naturally!
For FREE training and guidance through your audience growth strategy I strongly suggest trying out the tutorials offered by the WA Community below: