I thought it was about time I offered some sort of Astroturfing definition as I’m pretty sure you’ve come across many examples of it without realizing!
Successful affiliate marketing depends largely on the quality and the effectiveness of the products you supply. If you convince someone to purchase a turd they are highly unlikely to use your site again!
So as an internet/affiliate marketer you need to have access to trustworthy and clinical reviews.
But what happens if the reviews you are relying on are nothing more than bare-faced lies…
When I first started out online I was pretty ‘green’ when it came to people’s testimonials and reviews ( most of us are though aren’t we? ).
This newbie status resulted in me promoting a product that was a bare-faced scam. I did not know this at the time and it was only one ‘bad’ product among many good products.
It didn’t matter though – I had tarnished my reputation and I had lost a lot of potential long-term customers.
I had fallen for a Astroturfing marketing ploy and I had ended up promoting something that should of been binned instead!
Astroturfing is the attempt to create an impression of widespread grassroots support for a policy, individual, or product.
The main problem here is that most of the time this policy/individual/product is not worth much at all – the system is being gamed!
This type of practice usually takes place on the internet these days but it has been widespread ever since newspaper editors first invented the letters page.
These newspapers usually dived into the method of Astroturfing when a large political event was upcoming ( usually elections ). On their letters page you would start to see concerned residents from certain areas.
These concerned residents would be slating the current government or council’s decisions with a view to a new party taking over in the area.
In a lot of these cases these people writing in letters were actually politicians themselves!
This was obviously a rather dangerous way of getting ahead in politics especially if you got caught. But the internet provides users with an invisible presence. Forums, blog comment sections and even newspaper websites are perfect places to post as someone you are not!
Well this is the main reason I thought I would bring up this subject today – can you imagine how easy it is to Astroturf a review?
I see it happening everywhere – on work at home products, on internet training and even on new films on IMDb.
Astroturfing is an extremely effective way of convincing someone that a product or service is good when in reality it is complete crap!
So please take your time and carry out PROPER market research before you start promoting other’s products. One ‘bad egg’ can effect your site for days, months or even years to come!