5 Tips for Making Your Own Photography Website

Making Your Own Photography Website

Are you ready to share your brilliant photography work with the world? Then it’s time to build your own site!

But don’t worry – you don’t have to know HTML, Javascript or even have any basic marketing knowledge in order to get an impressive, professional website.

Just follow the five tips we’ve listed below on making your own photography website.

Build Your Own Photography Site in 5 Simple Steps…

1) Pick The Appropriate Website Platform

First, you have to decide where all of your photos will live online. A content management system (CMS) is the best way to display your work… along with any other information about your background, business hours and whatever else you wish to include.

There a variety of different platforms that will work well for this purpose, but they aren’t all created equal.

They vary in price, skill level – and honestly, some are much better suited for photography than others. Check out our top three CMS picks for photography sites:

Build a full-time income online with these FREE step-by-step tutorials CLICK HERE

– Wix

Wix is a great CMS for photographers – particularly those with limited web design experience. Utilizing a completely code-free design, you can build a beautiful, professional-looking Wix website just by dragging and dropping content where you want it to go.

Wix Photography Websites

As a bonus, your Wix site can also be easily integrated with Ecwid, a reputable eCommerce company. This simple integration between the two platforms streamlines the process of buying and selling your print and digital photos online – making it much easier for you to make a living doing what you love.

– Zenfolio

Like Wix, Zenfolio is completely free of code. In fact, your complete photography portfolio and online client proofing website is accessible just as soon as you sign up for your Zenfolio account.


And while this platform is code-free – that doesn’t mean it’s insipid or impersonal. There are a plethora of different designs and template customizations available and they can be done in just a few clicks!

Add a special welcome message, your business logo, descriptive image thumbnails or even music to make your personal website pop.

– WordPress

It’s not difficult to see why WordPress is the world’s most widely-used CMS – or how it’s become a favorite of many professional photographers.

Unlike Wix or Zenfolio, WordPress does require a bit of code or general web design knowledge… but the end-result is definitely worth it.


You can pick an impressive, professional-looking theme, pair it with the appropriate plugins and then easily add entire galleries right in your site.

There are literally thousands of different themes and plugins available to give your site a custom look and feel, allowing you to build your individual brand and better serve your customers.

2) Select a Theme Specially Designed For Photography

Whatever you decide on for a CMS, be sure to pair it with a photography-specific theme. These are templates that are designed and optimized to showcase your beautiful photos.

This is easiest to do on Zenfolio – as the entire CMS is built to cater to photographers. So essentially, all you have to do is pick the one you like best!

If you’re using Wix, you can select the “Photography” template category and then select your preferred design from there.

WordPress has the most options by far. This is great for setting yourself apart from other photography websites – but it can also start to feel incredibly overwhelming fairly quickly.

To avoid getting in over your heard, we recommend first looking through Themeforest, an online community that sells around 200 uniquely beautiful and user-created photography themes for WordPress at reasonable prices.

3) Buy a Domain Name

In order to establish your photography business, it’s important to buy a domain name. This will help you look more professional as opposed to having an amateur-sounding “.wix” or “.wordpress” tacked onto the end of your URL.

Both Wix and Zenfolio have options for domain hosting built right into their pricing packages. But if you choose to go with WordPress, you’ll be in charge of picking your own domain host.

Bluehost is usually the most popular – and typically the most affordable. They offer renowned customer support with domain name hosting as low as $4.95/month.

4) Optimize Your Site For Search

Once you have a beautiful, professional-grade photography website bearing your own domain name, it’s time to start generating some traffic. Search engine optimization (SEO) is the best way to do this.

SEO is the process of improving the searchability of a website and raising its rankings within organic search results. In other words, getting on the first page of Google.

This typically involves tactics like incorporating key words that customers in your area may be searching for into the code and content of your site as well as writing meta descriptions, title tags and more.

To learn more about optimizing your site for search, check out the FREE tutorials offered by the Wealthy Affiliate.

5) Integrate Social Media

Another way to drive traffic to your photography website is to get social! Make a Facebook page, an Instagram and a Flickr account.

Tell your friends and customers to “like” or “follow” your pages in order to first build a fan base and then add social buttons to your website so that new customers can start following you as well.

As an incentive to follow you, tell your customers that you’ll always post sneak peeks of their session on your social networks first!

To learn more about social media marketing check out the FREE tutorials offered at the Wealthy Affiliate

Making Your Own Photography Website – Simplified

As you can see, you don’t have to let a lack of design, coding or marketing knowledge stand in the way of building your online photography business.

Once you get the right CMS, it does most of the work for you! Check out Wix, Zenfolio and WordPress to learn more about each platform and which one will be the best fit for your business.

Wix and Zenfolio have free trial versions available – and WordPress will allow you to play around in any template before you commit to buying it.

Once you have the CMS squared away, you simply select a design, buy a domain name and then begin optimizing your site for search and building your brand socially.

Turn Any Passion Into A Thriving Online Business

  1. Choose an interest
  2. Build a website
  3. Attract Visitors
  4. Earn money

Click on the link below for more information…

Build a full-time income online with these FREE step-by-step tutorials

10 comments on “5 Tips for Making Your Own Photography Website

  1. I have a photographer friend who is looking to start up a website – they seem set on wix, but I think wordpress would be a better option? I personally use wordpress, but I’m no photographer. I haven’t been to bluehost, I normally go with namecheap, what do you think about it? I’ve done well so far with it but I’ve also heard great things about bluehost. Anyway, thank you for all the information, it’s been very handy.

    1. Hi there!

      I would definitely favor WordPress over Wix but that is only my personal opinion – a lot of photographers and artists seem to be opting for Wix themes these days!

  2. Hi Chris
    my wife has always been interested in setting up a photography website but has always felt she didn’t have the technical knowledge. I’ve sent her the link to your site because you have some great information and tips here, not only about photography but also about building an online business. Thanks

    1. That’s great news Diego!

      Don’t forget to tell her that she can contact me directly if she needs further help with setting it up (use the contact form on this site!).

  3. Hi there.
    I think with the photography niche it is extremely important to choose a theme that offers the highest quality images and is optimised for mobile devices.

    There’s is nothing more unprofessional than not being able to view the website on a phone or tablet.
    A theme that has a good image gallery feature would be helpful too.
    Sorry I don’t have a theme to recommend, but I think wordpress has about 30,000 free and paid themes to choose from.

    1. Yep – all good points Janelle.

      I do think that people are starting to get a bit to ‘mobile concerned’ with the whole website thing at the moment. To be honest with you most website builders and their themes are already optimized for mobile devices now – so why are so many people worrying about it?

      Concentrate on getting your work right ONLINE first – the mobile world is a far away land at the moment (still).

  4. Hi Chris,

    As a photography enthusiast, this sounds very interesting, particularly as I have experience with WordPress. I am unfamiliar with showing galleries or collections as I prefer to call them within that platform. Is it possible?

    I’m yet to come across a theme that makes this sort of thing simple – is there one out there…and is it free?

    It is a great a viable niche as I just found out recently I can sell my settings for photo shop and adobe light rooms as an extension or plugin for that software and earn some extra cash that way and not just from selling the images.

    Have you heard of these two photo softwares and do you know how popular they are as a ‘make money’ option?

    1. I have both Photoshop and the Adobe Lightroom programs Derek – although I’ve never really tried to make money with them!

      I suppose there’s a huge market for this type of thing, especially with newbie internet photographers. As you point out, you can sell your settings templates for each of the programs!

      I never really thought of doing that before but I bet it could be a lucrative way of making (relatively) easy money online?

      Thanks for sharing that tip with us Derek – great to hear that you have taken initiative with your images and you are making money off them!

  5. Nice write up on how to start a website for photography. I would have to say while all of the other platforms that you mentioned would definitely provide a user with a website in the end, nothing compares to the functionality that WordPress offers. And being that almost everyone uses WordPress, I would say if you can’t beat em, join em! WordPress is not widely regarded as the best just because. And with thousands of beautiful themes dedicate to photography specifically, it sounds like a winner to me!

    1. Hi Christian,

      I agree with WordPress – an excellent choice for building any sort of website really! I think the choice of free themes is pretty awesome – I know there are premium theme options but who needs them? There is always a free option that will do the job just as well!

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