Are you ready to share your brilliant photography work with the world? Then it’s time to build your own site!
Just follow the five tips we’ve listed below on making your own photography website.
Build Your Own Photography Site in 5 Simple Steps…
1) Pick The Appropriate Website Platform
First, you have to decide where all of your photos will live online. A content management system (CMS) is the best way to display your work… along with any other information about your background, business hours and whatever else you wish to include.
There a variety of different platforms that will work well for this purpose, but they aren’t all created equal.
They vary in price, skill level – and honestly, some are much better suited for photography than others. Check out our top three CMS picks for photography sites:
Build a full-time income online with these FREE step-by-step tutorials CLICK HERE
Wix is a great CMS for photographers – particularly those with limited web design experience. Utilizing a completely code-free design, you can build a beautiful, professional-looking Wix website just by dragging and dropping content where you want it to go.
As a bonus, your Wix site can also be easily integrated with Ecwid, a reputable eCommerce company. This simple integration between the two platforms streamlines the process of buying and selling your print and digital photos online – making it much easier for you to make a living doing what you love.
Like Wix, Zenfolio is completely free of code. In fact, your complete photography portfolio and online client proofing website is accessible just as soon as you sign up for your Zenfolio account.
And while this platform is code-free – that doesn’t mean it’s insipid or impersonal. There are a plethora of different designs and template customizations available and they can be done in just a few clicks!
Add a special welcome message, your business logo, descriptive image thumbnails or even music to make your personal website pop.
It’s not difficult to see why WordPress is the world’s most widely-used CMS – or how it’s become a favorite of many professional photographers.
Unlike Wix or Zenfolio, WordPress does require a bit of code or general web design knowledge… but the end-result is definitely worth it.
You can pick an impressive, professional-looking theme, pair it with the appropriate plugins and then easily add entire galleries right in your site.
There are literally thousands of different themes and plugins available to give your site a custom look and feel, allowing you to build your individual brand and better serve your customers.
2) Select a Theme Specially Designed For Photography
Whatever you decide on for a CMS, be sure to pair it with a photography-specific theme. These are templates that are designed and optimized to showcase your beautiful photos.
This is easiest to do on Zenfolio – as the entire CMS is built to cater to photographers. So essentially, all you have to do is pick the one you like best!
If you’re using Wix, you can select the “Photography” template category and then select your preferred design from there.
WordPress has the most options by far. This is great for setting yourself apart from other photography websites – but it can also start to feel incredibly overwhelming fairly quickly.
To avoid getting in over your heard, we recommend first looking through Themeforest, an online community that sells around 200 uniquely beautiful and user-created photography themes for WordPress at reasonable prices.
3) Buy a Domain Name
In order to establish your photography business, it’s important to buy a domain name. This will help you look more professional as opposed to having an amateur-sounding “.wix” or “.wordpress” tacked onto the end of your URL.
Both Wix and Zenfolio have options for domain hosting built right into their pricing packages. But if you choose to go with WordPress, you’ll be in charge of picking your own domain host.
Bluehost is usually the most popular – and typically the most affordable. They offer renowned customer support with domain name hosting as low as $4.95/month.
4) Optimize Your Site For Search
Once you have a beautiful, professional-grade photography website bearing your own domain name, it’s time to start generating some traffic. Search engine optimization (SEO) is the best way to do this.
SEO is the process of improving the searchability of a website and raising its rankings within organic search results. In other words, getting on the first page of Google.
This typically involves tactics like incorporating key words that customers in your area may be searching for into the code and content of your site as well as writing meta descriptions, title tags and more.
To learn more about optimizing your site for search, check out the FREE tutorials offered by the Wealthy Affiliate.
5) Integrate Social Media
Another way to drive traffic to your photography website is to get social! Make a Facebook page, an Instagram and a Flickr account.
Tell your friends and customers to “like” or “follow” your pages in order to first build a fan base and then add social buttons to your website so that new customers can start following you as well.
As an incentive to follow you, tell your customers that you’ll always post sneak peeks of their session on your social networks first!
To learn more about social media marketing check out the FREE tutorials offered at the Wealthy Affiliate
Making Your Own Photography Website – Simplified
As you can see, you don’t have to let a lack of design, coding or marketing knowledge stand in the way of building your online photography business.
Once you get the right CMS, it does most of the work for you! Check out Wix, Zenfolio and WordPress to learn more about each platform and which one will be the best fit for your business.
Wix and Zenfolio have free trial versions available – and WordPress will allow you to play around in any template before you commit to buying it.
Once you have the CMS squared away, you simply select a design, buy a domain name and then begin optimizing your site for search and building your brand socially.
Turn Any Passion Into A Thriving Online Business
- Choose an interest
- Build a website
- Attract Visitors
- Earn money
Click on the link below for more information…